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All Journal Linguistica SALTeL Journal (Southeast Asia Language Teaching and Learning) Wacana : Jurnal Penelitian Bahasa, Sastra dan Pengajaran Transform : Journal of English Language Teaching and Learning INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Rita Hartati
Universitas Negeri Medan
Religion Arts Humanities Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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STUDENT SENATE'S COMMUNICATION STYLE ON “SEMA UNIMED” INSTAGRAM: IDENTIFYING FRAMING MESSAGE FOR ACADEMIC POLICIES Rachel Mutiara Lolita Marpaung; Bella Yanti Marpaung; Rita Hartati
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 4 No. 3 (2025): SEPTEMBER
Publisher : ADISAM Publisher

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This research examines how students at Universitas Negeri Medan (UNIMED) express their opinions through Instagram, focusing on the @semaunimed.id account managed by the Student Senate. Using qualitative content analysis, this study explores the themes, communication styles, and emotional framing found in students' comments. The findings show that students often use sarcasm, humor, and informal language to voice their concerns, especially on issues such as academic policies and campus facilities. Sarcasm emerged as the most dominant style (33%), while negative emotional framing appeared in 60% of the analyzed comments, indicating a tendency towards dissatisfaction and criticism. However, positive expressions of support and constructive feedback also appeared. Using the theoretical framework from Norton, Gudykunst, and Entman, this study shows that Instagram not only serves as a platform for informal dialog, but also as a space for advocacy, institutional accountability, and student participation in higher education discourse.
THE ROLE OF MIRRORING IN IMPROVING THE QUALITY OF INTERPERSONAL COMMUNICATION ON ENGLISH PODCAST “THERAPUSS WITH JAKE SHANE” Yessika Apriani Simanihuruk; Anastasya Dwika Simanjuntak; Rita Hartati
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 4 No. 3 (2025): SEPTEMBER
Publisher : ADISAM Publisher

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Mirroring is a behavioral phenomenon that helps foster connection and communication by prompting individuals to unconsciously mimic the words, body language, or facial expressions of their interlocutors. This study aims to examine the realization and application of NLP mirroring patterns in host and guest interactions on Therapuss with Jake Shane. Drawing upon the mirroring theory by Shlomo Vaknin (2008), this study utilizes a qualitative content analysis approach to identify and analyze the use of behavioral, symbolical, and exchanged match mirroring in conversations between Jake Shane (host) and Rose, Larray, and Tate (guests). According to the results, behavioral mirroring accounts for 61.22% of mirroring instances, symbolic mirroring for 30.61%, and exchanged matches for 8.16%. Behavioral mirroring is used most frequently, reflecting the repetition of words and gestures during interaction. These findings highlight the significance of mirroring in interpersonal communication, demonstrating its role in strengthening social bonds and shaping interpersonal exchanges. This study aims to contribute to a greater understanding of how NLP mirroring mechanisms are applied in digital media interactions.
EMPOWERING COMMUNICATION GOALS IN SDGs CLIMATE ACTION WITH ANCHORING TECHNIQUE: A LINGUISTIC APPROACH Angelica Laurina Silaban; Grace Yolanda Panjaitan; Rita Hartati
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 4 No. 3 (2025): SEPTEMBER
Publisher : ADISAM Publisher

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In the digital era, effective communication is crucial for advancing climate action within the framework of the Sustainable Development Goals (SDGs). This study examines the application of anchoring strategy techniques through a linguistic approach to enhance climate change communication. By analysing digital content such as social media posts, videos, and captions the research identifies the impact of comparative, basic, counter, and debiasing anchoring strategies on audience engagement. Quantitative analysis of interactions (likes, comments, and shares) reveals that strategic semantic framing, persuasive discourse, and pragmatic language use significantly improve message clarity and foster a sense of collective responsibility. The findings suggest that leveraging these linguistic techniques can bridge existing communication gaps, motivate proactive climate behaviour, and support more effective climate action. Future research should explore additional linguistic methods to further refine communication strategies across diverse audiences.
Co-Authors Anastasya Dwika Simanjuntak Angelica Laurina Silaban Bella Yanti Marpaung Dwi Angelica Purba Elisa Betty Manullang Fadya Sahira Zulham Grace Yolanda Panjaitan Hanna Sartika Meliala Imelda Malawaty Simorangkir Joy Lasmita Siregar Krismelinda Krismelinda Meisuri, Sri Apulina br Ginting and Mhd Agri Amri Mika Rafael Kataren Muhammad Abiyyu De Rossi Niaarota Buulolo Rachel Mutiara Lolita Marpaung Rafika Dewi Nasution SILVINA SILVINA Siti Aisyah Ginting Sophia Tithania Sitorus Tiarnita M.S. Siregar WIDYA ANDAYANI Yesi Atania Hutauruk Yessika Apriani Simanihuruk Yulies Pristina Simanjuntak