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All Journal Jurnal Scientia Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ilmiah Teknik Informatika dan Komunikasi Journal of Innovative and Creativity Jurnal Teknologi Mineral dan Batubara
Priatna Priatna
Universitas Bina Sarana Informatika
Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal Scientia

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THE EFFECTIVENESS OF LEARNING COMMUNICATION TROUGH DIGITAL MEDIA Romi Syahril; Azhar Hutomo; Robbikal Muntaha Meliala; Priatna Priatna
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i02.1491

Abstract

This study analyzes the effectiveness of learning communication trough digital media based on the theory of symbolic mediation communication. Qualitative research methods are used with a case study design to gain a deep understanding of the experiences of teachers and students in using digital media in learning. The results of the study show that the use of digital media in learning contributes positively to the effectiveness of communication between teachers and students. Symbols in digital media, such as pictures and videos, enrich students' understanding of learning concepts. Interaction and collaboration through digital media also increase student participation. However, there are some challenges that need to be overcome, such as distractions and technical difficulties that can interfere with effective communication.
PERSUASIVE COMMUNICATION STRATEGIES ON KARIER.MU DIGITAL TRAINING PLATFORMS Priatna Priatna; Azhar Hutomo; Robbikal Muntaha Meliala; Romi Syahril
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i04.2059

Abstract

This research focuses on persuasive communication strategies in digital training media Karier.mu by applying the theory of four persuasive tactics: Powerful Persuasive Tactic, Persuasion in Its Infancy Stage, Technology Intensifies Persuasion, and Varying Levels of Acceptance of Persuasion. The aim of this study was to understand the influence of these tactics on user participation in career development. The research method used is descriptive qualitative by involving literature analysis, interviews and observations. The results showed that powerful persuasive tactics, such as creating a sense of urgency and evoking emotions, increased user participation. Users in the early stages of the career journey tend to be more receptive to persuasion. Technology, such as content personalization and progress measurement, amplifies persuasive messages. In addition, the acceptance rate of persuasion varies between users, emphasizing the importance of user segmentation. In conclusion, an effective persuasive communication strategy in Karier.mu includes a wide array of tactics to motivate users, provide guidance, utilize technology, and consider user acceptance. This research provides valuable insights for digital training media platforms in supporting users' career development.
Co-Authors Adianta Sebayang Azhar Hutomo Azhar Hutomo Azhar Hutomo Imelda Eva Roturena Hutabarat Isa Wijayanti M. Ismail Alif Maryono Maryono Nada Aprilly Permata Robbikal Muntaha Meliala Robbikal Muntaha Meliala Romi Syahril Romi Syahril Rudiyansah Rudiyansah Sabtanto Joko Suprapto Salsabila Ladesta Susanto