Garuda - Garba Rujukan Digital

Pengaruh Pengembangan Pegawai, Komitmen Dan Kepuasan Kerja Terhadap Kinerja Pegawai Dalam Implementasi Online Sistem Ena Sugriana; Daenulhay Daenulhay; Imam Muttaqin; Cahyani Kurniastuti
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 2 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i2.3340

This study aims to determine the magnitude of the influence of employee development variables, commitment, and job satisfaction on employee performance variables in the implementation of the online system at SMAN 23 Tangerang Regency. The vision of SMA Negeri 23 Tangerang Regency is the realization of graduates who are characterized, intelligent and competitive, while the mission of SMAN 23 Tangerang Regency is: To form a generation of intellectual intelligence, emotional intelligence, creative, skilled and dedicated and have high social sensitivity, motivate students to become individuals independent so that academic and non-academic achievements can be realized, forming students who are able to compete in the global era, developing faith and piety so that they become a source of wisdom in acting, increasing the ability and professionalism of teachers and employees as well as developing systems, organizations, administrative and participatory management through science and technology. technology to create quality schools. The method used in this study is a quantitative method, with 44 employees as respondents at SMAN 23 Tangerang Regency. Data analysis with multiple linear regression model, so as to obtain the results of employee development and job satisfaction have an effect on employee performance at SMAN 23 Tangerang Regency. Keywords: Employee Development, Commitment, Job Satisfaction, and Employee Performance

Meningkatkan Creativepreneurship pada Siswa SMKN 4 Kabupaten Tangerang Cahyani Kurniastuti; Ismayudin Yuliyzar; Priyo Susilo; Resy Perwithasari
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 7 (2023): Oktober
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10037236

Dedication to the Society with the theme Increasing Creativepreneurship in Students at SMKN 4 Tangerang Regency "is a real effort to increase students' ability to create entrepreneurship with a creative approach and following technological developments". Anyone can become a creativepreneur as long as they can create and promote products in a way that is creative, unique, interesting and follows current trends in society. Of course, becoming a creativepreneur is not easy because it requires hard work, commitment and continuous effort as well as following technological developments and trends in society in order to build a successful business. The stages of this community service activity are carried out with the Preliminary Study preparation stage, Preparation of Goals and Targets, Socialization and Registration, Development of Educational Materials including the importance of creativity in entrepreneurship, types of creativepreneur activities, and the use of social media to promote business, Monitoring and Evaluation.

Meningkatkan Creativepreneurship pada Siswa SMKN 4 Kabupaten Tangerang Cahyani Kurniastuti; Ismayudin Yuliyzar; Priyo Susilo; Resy Perwithasari
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 7 (2023): Oktober
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10037236

Dedication to the Society with the theme Increasing Creativepreneurship in Students at SMKN 4 Tangerang Regency "is a real effort to increase students' ability to create entrepreneurship with a creative approach and following technological developments". Anyone can become a creativepreneur as long as they can create and promote products in a way that is creative, unique, interesting and follows current trends in society. Of course, becoming a creativepreneur is not easy because it requires hard work, commitment and continuous effort as well as following technological developments and trends in society in order to build a successful business. The stages of this community service activity are carried out with the Preliminary Study preparation stage, Preparation of Goals and Targets, Socialization and Registration, Development of Educational Materials including the importance of creativity in entrepreneurship, types of creativepreneur activities, and the use of social media to promote business, Monitoring and Evaluation.

Langkah Praktis Menuju Persaingan Bisnis yang Lebih Sehat Melalui Digitalisasi UMKM Kelurahan Benda, Kota Tangerang Cahyani Kurniastuti; Priyo Susilo; Ismayudin Yuliyzar; Putra Pratama; Suparman Suparman
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 1 No. 4 (2024): Oktober: Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v1i4.552

The aim of implementing community service in Benda sub-district is to support business actors in promoting SME products in Benda sub-district, Tangerang-Banten City. This activity began with a preparation and field survey stage, which involved direct discussions with the village administrators and village officials of Benda Subdistrict to identify the needs, opportunities and challenges faced by SME business actors. Next, the service team carries out the socialization and training stage, which includes five important aspects: (1) how to create attractive products, (2) choosing a strategic location, (3) practice of creating easy promotional content on social media, (4) distribution strategy products to reach customers, and (5) online marketing. This activity aims to produce SMEs in Benda sub-district, especially home-based businesses, who have an entrepreneurial spirit so they are able to create good marketing strategies. This research aims to optimize the application of digitalization to MSMEs in Benda Subdistrict, Tangerang City, in order to strengthen their position in increasingly dynamic business competition. Through Community Service with seminars and workshops held to provide motivation and marketing strategies as well as introduce digital technology in MSME business operations. The results show a significant increase in MSMEs' abilities and understanding of marketing strategies and the use of digital technology to face healthy competition.

Pengaruh Kualitas Pelayanan Publik Terhadap Kepuasan Masyarakat Di Desa Serdang Wetan Kecamatan Legok Tangerang Cahyani Kurniastuti; Ismayudin Yuliyzar; Misbahul Iqbal; Putra Pratama
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.9204

Penelitian ini bertujuan untuk mengetahui besarnya pengaruh kualitas pelayanan publik terhadap kepuasan masyarakat di desa serdang wetan kecamatan legok kabupaten Tangerang. Hasil penelitian menunjukkan bahwa; (1)Terdapat pengaruh positif dan signifikan variabel kualitas pelayanan publik terhadap kepuasan masyarakat Kantor Desa Serdang Wetan. Diketahui bahwa nilai koefisien korelasi 0,545, koefisien determinasi sebesar 0,122 thitung (2,484) > ttabel (1,987) pada taraf signifikansi 5%. Berdasarkan koefisien determinasi (R Square) sebesar 0,122, artinya kualitas pelayanan publik mempengaruhi kepuasan masyarakat sebesar 12,2%.

FOMO and Interactive Live Streaming on Customer Loyalty TikTok: Moderating Role of Pocket Money and Perceived Ease of Use Ismayudin Yuliyzar; Cahyani Kurniastuti; Nursimah Dara; Abdul Rauf; Hendra Galuh Febrianto; Mona Fairuz Ramli
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.019

The explosive growth of TikTok Live Shop in Indonesia has made understanding the drivers of impulse buying among young consumers a research priority of urgent importance. This study examines how psychological factors, such as Fear of Missing Out (FOMO), and platform features, including Interactivity, influence impulsive purchasing decisions, while also considering the moderating roles of financial constraints (allowance) and user experience (perceived ease of use). Data was collected from university students in Tangerang and analyzed using Structural Equation Modeling (SEM). The results confirm that both FOMO and Interactivity are significant drivers of impulse buying. Notably, the study reveals that a user-friendly platform and higher disposable allowance can intensify these effects. The research offers a novel contribution by integrating financial and technological moderators into a single framework for live streaming commerce, providing critical insights for marketers, platform designers, and consumer protection advocates seeking to navigate the ethical complexities of this rapidly evolving digital marketplace.

The Influence of Digital Customer Experience and Security Perseptions on Customer Trust at PT. Sinar Artha Semesta Yudho Bagas Reynaldi; Eni Suharti; Cahyani Kurniastuti
West Science Business and Management Vol. 4 No. 02 (2026): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v4i02.2918

(Introduction) The advancement of digital technology has transformed the way companies interact with customers. The digital customer experience is a crucial factor in creating customer satisfaction and loyalty in online services. Furthermore, security perceptions plays a crucial role in building customer trust when using digital platforms. (Background Problems) Many customers are still hesitant to use digital services because they are worried about the quality and security perseptions of the services. (Novelty) Previous studies have addressed digital customer experience and security perceptions separately. However, this study, which analyzes the combined influence of these variables on customer trust in the context of digital services, is still limited. (Research Methods) This study uses a quantitative approach, data was collected through questionnaires distributed to 84 respondents using probability sampling techniques and data processing was assisted by Microsoft Excel and SPSS software version 29. (Finding/Results) The results of the study show that 1.) Digital Customer Experience has a positive and significant impact on Customer Trust; 2.) Security Perseptions has a positive and significant impact on Customer Trust; 3.) Digital Customer Experience and Security Perseptions simultaneously have a positive and significant impact on Customer Trust. In addition, it has a contribution of 50.1% while the remainder is influenced by other variables not studied. (Conclusion) Improving the quality of the Digital Customer Experience and Security Perseptions can increase Customer Trust in PT. Sinar Artha Semesta. Therefore, the company needs to continuously optimize the Digital Customer Experience and Security Perseptions aspects to maintain and enhance Customer Trust.

PENDAMPINGAN BRANDING DAN KEMASAN RAMAH LINGKUNGAN UNTUK MENINGKATKAN DAYA SAING UMKM DI TANGERANG Putra Pratama; Cahyani Kurniastuti
Aspirasi Masyarakat Vol 3 No 2 (2026): Juli
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/4njz5x74

Pendampingan branding dan kemasan ramah lingkungan bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) bertujuan untuk meningkatkan daya saing produk melalui penguatan identitas merek dan penggunaan kemasan yang lebih menarik serta berkelanjutan. Kegiatan ini dilaksanakan kepada pelaku UMKM di Tangerang melalui beberapa tahapan, meliputi identifikasi kebutuhan, sosialisasi, pelatihan, dan pendampingan praktik desain branding serta kemasan produk. Metode pelaksanaan menggunakan pendekatan partisipatif dengan teknik ceramah, diskusi, dan praktik sederhana terkait branding produk dan pemanfaatan kemasan ramah lingkungan. Teknik analisis yang digunakan adalah evaluasi pre-test dan post-test untuk mengukur peningkatan pemahaman peserta setelah mengikuti kegiatan. Hasil kegiatan menunjukkan bahwa sekitar 80 persen peserta mengalami peningkatan signifikan dalam pemahaman mengenai branding, desain kemasan, dan penggunaan bahan kemasan yang ramah lingkungan. Program ini berhasil meningkatkan kesadaran peserta terhadap pentingnya identitas merek, strategi pemasaran visual, dan inovasi kemasan dalam meningkatkan nilai jual produk UMKM. Selain itu, peserta mulai memahami pentingnya penggunaan kemasan yang mendukung praktik usaha berkelanjutan dan ramah lingkungan. Dengan demikian, kegiatan pendampingan ini diharapkan dapat membantu UMKM di Tangerang meningkatkan kualitas produk, memperluas jangkauan pasar, serta memperkuat daya saing usaha secara berkelanjutan.

Perceived Ease of Use, Usefulness, and Social Influence as Determinants of Consumer Purchase Intention Cahyani Kurniastuti; Ismayudin Yuliyzar; Putra Pratama; Eko Sulistio
Prosiding University Research Colloquium Proceeding of The 22nd University Research Colloquium 2026: Bidang Sosial, Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study investigates the influence of perceived ease of use, perceived usefulness, and social influence on consumers’ behavioral intention to purchase Nike footwear, with a focus on users based in Lippo Karawaci, Tangerang. A quantitative research design was employed using a structured questionnaire administered to 100 respondents who had previously purchased or used Nike shoes. The results indicate that all three independent variables exert a significant and positive effect on behavioral intention, with social influence emerging as the strongest predictor. The proposed model explains 92.5 percent of the variance in consumer purchase intention, demonstrating substantial explanatory power. These findings highlight the pivotal role of social dynamics such as peer influence and brand related social identity in shaping consumer decision-making in the global sportswear market. The study contributes theoretically by extending the application of the Technology Acceptance Model (TAM) to a non-digital product context, and practically by offering actionable insights for lifestyle brand marketing strategies, particularly in relation to influencer engagement and brand community development.

Title

Found 9 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 9 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 9 Documents
Search