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KONTRIBUSI KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEUPASAN PELANGGAN PT. MITRA BANGUN CEMERLANG Ismayudin Yuliyzar; Abdul Rauf; Widiyasari Widiyasari
Jurnal Comparative: Ekonomi dan Bisnis Vol 2, No 1 (2020): Jurnal Comparative: Ekonomi Dan Bisnis
Publisher : Univesitas Muhammadiyah Tangerang

Kualitas produk dan kualitas pelayanan merupakan salah satu faktor penting dalam keberhasilan sebuah perusahaan, yaitu dengan kualitas produk yang baik mampu menarik perhatian pelanggan untuk memilih suatu produk yang ditawarkan, dan pentingnya nilai suatu kualitas pelayanan juga dapat menciptakan loyalitas pelanggan terhadap perusahaan. Kedua hal ini berkontribusi terhadap kepuasan pelanggan.Tujuan dari penelitian ini adalah untuk mengetahui kontribusi kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan PT. Mitra Bangun Cemerlang. Dalam penelitian ini peneliti mengambil populasi sebanyak 150 pelanggan dalam pembelian produk selama kurun waktu satu bulan. Data yang digunakan dalam penelitian adalah data primer yang diperoleh melalui penyebaran kuesioner pada sampel penelitian yang berjumlah 60 responden.Tahap-tahap dalam penelitian ini meliputi penyebaran kuesioner pada pelanggan yang membeli produk pada PT. Mitra Bangun Cemerlang. Pengolahan kuesioner menggunakan analisis deskriptif. Untuk mengetahui apakah kualitas produk dan kualitas pelayanan berkontribusi terhadap kepuasan pelanggan. Dari hasil penelitian ini diketahui bahwa (adjusted R²) adalah 0,456 artinya 45,6% variasi dari semua variabel bebas (kualitas produk dan kualitas pelayanan) dapat menerangkan variabel tak bebas (kepuasan pelanggan), sedangkan sisanya 54,4% diterangkan oleh variabel lain yang tidak diteliti dalam penelitian ini. Kata Kunci: Kualitas Produk, Kualitas Pelayanan dan Kualitas Pelanggan.

Increase Employee Motivation by Using a Democratic Leadership Style and Offering Incentives Ismayudin Yuliyzar
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.66

Democratic reform, to make employers more clean and responsible, professional to make an efficient and effective bureaucracy, and to create prime for the people. The purpose of this research is to determine the effect of democratic leadership style and incentives on motivation in the Garut Regency Regional Secretariat Office. This research is then carried out quantitatively using multiple linear regression analysis. Intention is the most powerful motivator variable. Employee motivation can be increased if the intention is carried out correctly. The t test results also show that incentives have a positive and significant influence on employee motivation at the Regional Secretariat of Garut Regency.

Meningkatkan Creativepreneurship pada Siswa SMKN 4 Kabupaten Tangerang Cahyani Kurniastuti; Ismayudin Yuliyzar; Priyo Susilo; Resy Perwithasari
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 7 (2023): Oktober
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10037236

Dedication to the Society with the theme Increasing Creativepreneurship in Students at SMKN 4 Tangerang Regency "is a real effort to increase students' ability to create entrepreneurship with a creative approach and following technological developments". Anyone can become a creativepreneur as long as they can create and promote products in a way that is creative, unique, interesting and follows current trends in society. Of course, becoming a creativepreneur is not easy because it requires hard work, commitment and continuous effort as well as following technological developments and trends in society in order to build a successful business. The stages of this community service activity are carried out with the Preliminary Study preparation stage, Preparation of Goals and Targets, Socialization and Registration, Development of Educational Materials including the importance of creativity in entrepreneurship, types of creativepreneur activities, and the use of social media to promote business, Monitoring and Evaluation.

Meningkatkan Creativepreneurship pada Siswa SMKN 4 Kabupaten Tangerang Cahyani Kurniastuti; Ismayudin Yuliyzar; Priyo Susilo; Resy Perwithasari
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 7 (2023): Oktober
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10037236

Dedication to the Society with the theme Increasing Creativepreneurship in Students at SMKN 4 Tangerang Regency "is a real effort to increase students' ability to create entrepreneurship with a creative approach and following technological developments". Anyone can become a creativepreneur as long as they can create and promote products in a way that is creative, unique, interesting and follows current trends in society. Of course, becoming a creativepreneur is not easy because it requires hard work, commitment and continuous effort as well as following technological developments and trends in society in order to build a successful business. The stages of this community service activity are carried out with the Preliminary Study preparation stage, Preparation of Goals and Targets, Socialization and Registration, Development of Educational Materials including the importance of creativity in entrepreneurship, types of creativepreneur activities, and the use of social media to promote business, Monitoring and Evaluation.

The Influence of Offering Discounts through Social Media and Service Quality on Customer Loyalty in Laundry Services (A Case Study of KEN'Z Wash House, Tangerang) Maesaroh Tri Susilowati; Aris Gumilar; Ismayudin Yuliyzar
Quantitative Economics and Management Studies Vol. 5 No. 2 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2415

Laundry in the present era is concurrent with the increasing competition in similar businesses. In terms of advertising and service quality, customers have various options for different laundry services. Consistent marketing and high-quality services will result in satisfied customers. Customers will be more satisfied when a business meets or exceeds their needs. This largely depends on how well the staff members perform their tasks. Therefore, KEN'Z Wash House emphasizes greatly on evaluating the effectiveness of services to customers, determined by customer feedback. By providing surveys for customers to fill out, KEN'Z Wash House hopes to measure the level of customer loyalty. Survey questions have a strong correlation with promotion and the quality of services provided from the perspective of perceived customer loyalty. Findings from these surveys will be analyzed to determine the extent of the impact of price reductions on social media and consistently high-quality services. By understanding how well KEN'Z Wash House services relate to customer loyalty, the company can gain deeper insights into its customers' opinions regarding discounts offered through social media and the quality of services provided by its staff. This will enable the company to develop strategies that effectively enhance future performance and win back loyal customers.

Langkah Praktis Menuju Persaingan Bisnis yang Lebih Sehat Melalui Digitalisasi UMKM Kelurahan Benda, Kota Tangerang Cahyani Kurniastuti; Priyo Susilo; Ismayudin Yuliyzar; Putra Pratama; Suparman Suparman
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 1 No. 4 (2024): Oktober: Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v1i4.552

The aim of implementing community service in Benda sub-district is to support business actors in promoting SME products in Benda sub-district, Tangerang-Banten City. This activity began with a preparation and field survey stage, which involved direct discussions with the village administrators and village officials of Benda Subdistrict to identify the needs, opportunities and challenges faced by SME business actors. Next, the service team carries out the socialization and training stage, which includes five important aspects: (1) how to create attractive products, (2) choosing a strategic location, (3) practice of creating easy promotional content on social media, (4) distribution strategy products to reach customers, and (5) online marketing. This activity aims to produce SMEs in Benda sub-district, especially home-based businesses, who have an entrepreneurial spirit so they are able to create good marketing strategies. This research aims to optimize the application of digitalization to MSMEs in Benda Subdistrict, Tangerang City, in order to strengthen their position in increasingly dynamic business competition. Through Community Service with seminars and workshops held to provide motivation and marketing strategies as well as introduce digital technology in MSME business operations. The results show a significant increase in MSMEs' abilities and understanding of marketing strategies and the use of digital technology to face healthy competition.

Pengaruh Kualitas Pelayanan Publik Terhadap Kepuasan Masyarakat Di Desa Serdang Wetan Kecamatan Legok Tangerang Cahyani Kurniastuti; Ismayudin Yuliyzar; Misbahul Iqbal; Putra Pratama
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.9204

Penelitian ini bertujuan untuk mengetahui besarnya pengaruh kualitas pelayanan publik terhadap kepuasan masyarakat di desa serdang wetan kecamatan legok kabupaten Tangerang. Hasil penelitian menunjukkan bahwa; (1)Terdapat pengaruh positif dan signifikan variabel kualitas pelayanan publik terhadap kepuasan masyarakat Kantor Desa Serdang Wetan. Diketahui bahwa nilai koefisien korelasi 0,545, koefisien determinasi sebesar 0,122 thitung (2,484) > ttabel (1,987) pada taraf signifikansi 5%. Berdasarkan koefisien determinasi (R Square) sebesar 0,122, artinya kualitas pelayanan publik mempengaruhi kepuasan masyarakat sebesar 12,2%.

FOMO and Interactive Live Streaming on Customer Loyalty TikTok: Moderating Role of Pocket Money and Perceived Ease of Use Ismayudin Yuliyzar; Cahyani Kurniastuti; Nursimah Dara; Abdul Rauf; Hendra Galuh Febrianto; Mona Fairuz Ramli
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.019

The explosive growth of TikTok Live Shop in Indonesia has made understanding the drivers of impulse buying among young consumers a research priority of urgent importance. This study examines how psychological factors, such as Fear of Missing Out (FOMO), and platform features, including Interactivity, influence impulsive purchasing decisions, while also considering the moderating roles of financial constraints (allowance) and user experience (perceived ease of use). Data was collected from university students in Tangerang and analyzed using Structural Equation Modeling (SEM). The results confirm that both FOMO and Interactivity are significant drivers of impulse buying. Notably, the study reveals that a user-friendly platform and higher disposable allowance can intensify these effects. The research offers a novel contribution by integrating financial and technological moderators into a single framework for live streaming commerce, providing critical insights for marketers, platform designers, and consumer protection advocates seeking to navigate the ethical complexities of this rapidly evolving digital marketplace.

Perceived Ease of Use, Usefulness, and Social Influence as Determinants of Consumer Purchase Intention Cahyani Kurniastuti; Ismayudin Yuliyzar; Putra Pratama; Eko Sulistio
Prosiding University Research Colloquium Proceeding of The 22nd University Research Colloquium 2026: Bidang Sosial, Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study investigates the influence of perceived ease of use, perceived usefulness, and social influence on consumers’ behavioral intention to purchase Nike footwear, with a focus on users based in Lippo Karawaci, Tangerang. A quantitative research design was employed using a structured questionnaire administered to 100 respondents who had previously purchased or used Nike shoes. The results indicate that all three independent variables exert a significant and positive effect on behavioral intention, with social influence emerging as the strongest predictor. The proposed model explains 92.5 percent of the variance in consumer purchase intention, demonstrating substantial explanatory power. These findings highlight the pivotal role of social dynamics such as peer influence and brand related social identity in shaping consumer decision-making in the global sportswear market. The study contributes theoretically by extending the application of the Technology Acceptance Model (TAM) to a non-digital product context, and practically by offering actionable insights for lifestyle brand marketing strategies, particularly in relation to influencer engagement and brand community development.

Digital Mindfulness, Algorithms, and Sustainability in Shopee Loyalty: Moderated by Consumer Spirituality and Digital Intelligence Abdul Rauf; Ismayudin Yuliyzar; Eka Hendra Priyatna; Ahmad Shabudin Ariffin; Liza Nora
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 21 No 1 (2026): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v21i1.2026.pp219-249

The rapid growth of e-commerce platforms has intensified competition, making customer loyalty a strategic imperative. However, existing loyalty models often overlook the interplay between digital awareness, algorithmic personalization, and value-based consumption. This study aims to examine the direct and moderating effects of digital mindfulness, recommendation algorithms, and product sustainability on customer loyalty, with consumer spirituality and digital intelligence as moderators. Using a quantitative approach, data were collected from 250 Shopee users in Tangerang Raya and analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results reveal that all three main variables significantly influence customer loyalty, with recommendation algorithms showing the strongest effect. Furthermore, consumer spirituality and digital intelligence positively moderate most relationships, although two interaction paths were statistically insignificant. The study contributes to the literature by integrating cognitive, technological, and ethical dimensions into loyalty formation. Its novelty lies in the dual moderation framework and the inclusion of spiritual and digital competencies as behavioral amplifiers. These findings offer theoretical enrichment and practical guidance for e-commerce platforms seeking to foster long-term loyalty through personalized, mindful, and value-driven strategies.

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