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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management Media Ekonomi dan Manajemen Journal of Economics, Business, & Accountancy Ventura Journal of Management and Business Review Jurnal Inovasi Bisnis (Inovbiz) TEKNOLOGI PANGAN : Media Informasi dan Komunikasi Ilmiah Teknologi Pertanian TRANSFORMASI: Jurnal Manajemen Pemerintahan Research Horizon Economic and Business Horizon
Kardison Lumban Batu
Politeknik Negeri Pontianak
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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INTEGRATING THE IMPACT OF COUNTRY OF ORIGIN (COC) AND CONSUMER ETHNOCENTRISM (CE) ON GLOBAL MARKETING (GM) AND GROWING CONSUMER TRENDS (GCT) EVIDENCES FROM PHARMACEUTICAL INDUSTRIES IN INDONES Batu, Kardison Lumban
Journal of Management and Business Review Vol 11, No 1 (2014)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v11i1.57

Abstract

The current research is empirically investigated the impact of country of origin and consumer ethnocentrism on growing customer trend directly also through global marketing as mediating variable. It is also assessed the impact of global marketing on growing consumer trend. By deploying Structural Equation Modeling with AMOS, three independent variables were analyzed, country of origin (CoC), global marketing (GM), consumer ethnocentrism (CE) and growing consumer trend (GCT) as dependent variable. The findings showed that both country of origin (CoC) and consumer ethnocentrism (CE) have significant effect on global marketing (GM) as well as on growing consumer trend (GCT). Further, global marketing (GM) successfully mediated and showed significant effect of both country of origin and consumer ethnocentrism. Finally global marketing has significant impact on growing consume trend.
Investigating the Antecedents of Green Society Satisfaction (GSS): Collaborative Good Government Practices (CGGP) as Mediating Variable An Empirical Study in Pontianak City Kardison Lumban Batu; Ade M. Yuardani
TRANSFORMASI: Jurnal Manajemen Pemerintahan TRANSFORMASI (Jurnal Manajemen Pemerintahan)-Vol 12 No 1 (2020)
Publisher : Institut Pemerintahan Dalam Negeri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/jtp.v12i1.839

Abstract

In streamlining and making services efficiently to the community the local government is demanded to be able to make service innovations that support the improvement of the quality of services to the community. Service quality relates to products, services, people, processes and the environment that can meet the needs of those who receive these services. The aim of current research is investigating the antecedents of Green Society Satisfaction (GSS) mediated by Collaborative Good Government Practices. Structural Equation Modeling with AMOS is deployed to analyze the data. Data collecting method is survey with distributing questionnaires. A large number of sample is required, where the society in pontianak as the population. Some criterions are designed in order to obtain wanted samples. Purposed sampling is used with non-purposive sampling technique. Cronbach’s Alpha values, Regression Weights, Absolute, Incremental, Parsimony Fit Measurements, and Variables, Standardized Loading, α, Error, CR and EVA are within rule of thumbs. The research findings demonstrated that all proposed hypotheses are accepted. Reliability Advantages, Responsiveness Advantages, Assurance Capability, Empathy and Tangibles respectively show the positive significant as the antecedent of Green Society Satisfaction mediated by Collaborative Good Government Practices. This is to claim that government offices have deeply taken into consideration that good government practices is a must in delivering and offering services. Keywords: Reliability Advantages, Responsiveness Advantages, Assurance Capability, Empathy, Tangibles, Collaborative Good Government Practices, Green Society Satisfaction
MAIsCap-MARKETING ARCHITECTURAL ISOLATING CAPABILITY AS ANTECEDENTS FOR SUCCESS OFNEW PRODUCT DEVELOPMENT Augusty Tae Ferdinand; Kardison Lumban Batu
Journal of Economics, Business, & Accountancy Ventura Vol 16, No 3 (2013): December 2013
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v16i3.227

Abstract

This study is a basic research for fulfilling research gap in New Product Development studies.Even though a new productdevelopment program is a high cost program, the level of success inentering the market is stilllow. This issue rises a question what should beconsidered in arranging ways to increase the success rate of new product development. This study proposes a conceptof MAIsCAp-Marketing Architectural Isolating Capability, together with the concept of Competitive Experience Portfolio and Marketing Resource Flexibility postulated as hold a key role inenhancing the new product development Orgware quality as a prerequisite for enhancing newproduct marketing performance. Seven hypotheses were developed and tested using the datawhich were collected from 355 respondents serving as Product Development Manager and Marketing Manager in Indonesia. Data was analyzed using SEM AMOS 21 Statistical Softwarewhich supported 6 hypotheses. This study indicated that MAIsCap holds a strategic anchor position for strengthening NPD Orgware Quality in enhancing new product marketing performance.
KULINERI OLAHAN NENAS BAGI KELOMPOK MASYARAKAT DESA DEMA KALIMANTAN BARAT Agato Agato; Kardison Lumban Batu

Publisher : Program Studi Ilmu dan Teknologi Pangan, Universitas Yudharta, Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.736 KB) | DOI: 10.35891/tp.v7i2.505

Abstract

Nenas sebagai Komoditi lokal Desa Dema merupakan potensi yang dapat dikembangkan dalam peningkatan ekonomi masyarakat Desa Dema. Masyarakat Desa Dema lebih memilih menjual nenas segar karena kurangnya pegetahuan dan ketrampilan mengolah nenas menjadi produk pangan olahan yang menarik dan bernilai ekonomi. Kegiatan pengabdian kepada masyarakat menjadi wadah pendidikan dan peningkatan ketrampilan yang tepat bagi daerah pedesaan. Metode pelaksanaan pengabdian kepada masyarakat mengutamakan penyederhanaan dalam penyampaian materi dan fokus pada peningkatan ketrampilan. Memberikan informasi teknologi pasca panen nenas, peluang usaha dan pelatihan dalam mengolah nenas sebagai kulineri olahan nenas diharapkan dapat membentuk masyarakat Desa Dema yang kreatif, inovatif dan produktif dalam memperdayakan potensi komoditi lokal. Usaha meningkatkan kualitas Sumber Daya Manusia Desa Dema tentunya memberi pengaruh pada perbaikan indek pembangunan manusia Desa Dema. Hasil dari kegiatan pengabdian kepada masyarakat yaitu masyarakat Desa Dema yang terampil membuat kulineri olahan nenas yang diajarkan saat kegiatan.  
INOVASI OLAH PANGAN DARI SINGKONG DI DESA PAK BULU KALIMANTAN BARAT Kardison Lumban Batu; Agato Agato

Publisher : Program Studi Ilmu dan Teknologi Pangan, Universitas Yudharta, Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.272 KB) | DOI: 10.35891/tp.v8i2.647

Abstract

Singkong merupakan komoditi lokal Desa Pak Bulu Kalimantan Barat yang berpotensi untuk dikembangkan dalam meningkatkan ekonomi masyarakat. Selama ini masyarakat Desa Pak Bulu memilih menjual singkongsegardan memanfaatkan sebagai pakai ternak karena kurangnya pengetahuan dan ketrampilan untuk mengolah singkong menjadi produk pangan yang menarik, berkualitas dan bernilai ekonomi. Kegiatan pengabdian kepada masyarakat (PKM) menjadi wadah pendidikan dan peningkatan ketrampilan yang tepat bagi daerah pedesaan.Pendekatan individu dan penyederhanaan materi menjadi metode dalam pelaksanaan PKM.Memberikan informasi teknologi pasca panen singkong, peluang usaha dan pelatihan dalam mengolah singkong sebagai inovasi olah pangan singkong diharapkan dapat membentuk masyarakat Desa Pak Bulu yang kreatif, inovatif dan produktif dalam memperdayakan potensi komoditi lokal.Masyarakat Desa Pak Bulu yang memiliki ketrampilan dalam sebagai inovasi olah pangan singkongmerupakan usaha untuk mencapai masyarakat yang sejahtera.
Olahan kelapa dan singkong untuk kemajuan desa pematang tujuh kecamatan rasau jaya kalimantan barat Agato Agato; Kardison Lumban Batu

Publisher : Program Studi Ilmu dan Teknologi Pangan, Universitas Yudharta, Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/tp.v10i2.1643

Abstract

Coconut and cassava are known as multi-functional plants that can be processed into various food and non-food preparations. In food processing using coconut using water and fruit flesh into a variety of food preparations that have economic value, while cassava can be used for tubers and parts of the skin. The processing of coconuts and cassava is aimed at farmer groups in Pematang Tujuh village, Rasau Jaya District, West Kalimantan. The purpose of this activity is the formation of a diversified group of coconut and cassava based products, so that work partners have an entrepreneurial spirit as measured by the formation of a small business group of processed coconut and cassava products, as well as having the ability to open market share and form new marketing networks. The method used is to begin with the delivery of information on opportunities that might be created from the local potential of Pematang Tujuh village and the guidance of new business management to achieve the success of the proposed program. This is followed by a comprehensive processing and management system for various processed coconut and cassava starting from the production, operation of machines and equipment, storage packaging systems and a complete management system for opening new businesses. The results obtained are all participants can do the processing of products from coconut and cassava
Customers Awareness on Green-Based Practicess Empirical Study on Service Industries In Indonesia Kardison Lumban Batu; Januardi M. Diah; Mahendra Jaya
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 1 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i1.1815

Abstract

Current research is aimed at exploring the consequences of green based implementation in service industries in Indonesia. This study postulated eight hypotheses. A-survey questionnaire-based was used to collect data from Indonesia services industries, this study use the information multi-sources, data such as opinions, ideas, attitude, experiences, individual and group characters are becoming research subjects.  Empirical model with five exogenous variables and one endogenous required 490 samples with 27 parameters. Determining sampling measurement, Proportional samples was taken on service industries in Indonesia. Purposive sampling with non-probability sampling or judgmental was deployed to gain the data. SEM With Amos 24 statistical software was used to analyze data. Statistical outputs demonstrated that seven hypotheses proposed were accepted but the impact of green image on green purchase intention was rejected
CRAFTING BUSINESS MODEL INNOVATION AS THE ANCHOR STRATEGY TO SUSTAIN GREEN START-UP FIRM PERFORMANCE: A STUDY ON INDONESIA START-UP FIRMs Batu, Kardison Lumban; Hasya, Afina
JURNAL BISNIS STRATEGI Vol 32, No 1 (2023): July
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.1.38-48

Abstract

This study is aiming at investigating the most suitable Business Model Innovation (BMI) for start-up firms during unpredictable market. The start-up firms are served as research population and sampling with various scope activities (trading, commerce, private sectors as well as limited) with employee size 10 until 40. 380 questionnaires were valid for further analysis gained from Google forms as well as questionnaires-based email. Structural Equation Modeling with AMOS 20 is used to analysis data. Current study proposed 10 hypotheses, 4 variables as the antecedents of BMI, and 2 mediating variables and green start-up performance (GSP) as the dependent variable. The Innovated Co-Creation Value (ICV) played a significant role as the key factor to increase the GSP. This is to mention that when a firm select and rely on the innovation and co-creation value during its operation, While the innovation to re-capture value during dynamic market, start-up firm experience high performance. To Support BMI, start-up firm is strongly suggested to build relationship with business partner and government. Business Relationship-Based (BRB) show a positive and significant impact on ICV & IRV. Aligned with Government Relationship-Based, it showed a significant impact on ICV & IRV. The finding also proved the significant impacts of Social Relationship-Based (SSB) on ICV & IRV.  The three types of strategies proposed as the determinant factor of BMI is significantly accepted. For unusual finding, the networking capability which is designed and proposed as the key factor to enhance BMI is insignificant to both ICV & IRV.
REVISITED CULTURAL HERITAGE & ARCHITECTURAL HERITAGE PREFERENCES TO LEVERAGE SUSTAINABLE TOURISM PERFORMANCE: EMPIRICAL RESEARCH ON INDONESIA WORLD HERITAGE SITES Batu, Kardison Lumban; Almadana, Aulia Vidya
JURNAL BISNIS STRATEGI Vol 32, No 1 (2023): July
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.1.15-25

Abstract

Present study investigated the local benevolence uniqueness (LBU) and Aesthetical Environmental Look (AEL) on Sustainable Tourism Performance (STP) mediated by Revisited Cultural Heritage Value (RCHV) & Architectural Heritage Preferences (AHP.  Data was gathering through survey with questionnaires based from January to June 2022, also questionnaires were distributed to email as well as other social media platform with google forms. Data collection is gained from the domestics’ tourists who have made traveling more than twice and visiting cultural heritage sites. 500 questionnaires were sent and 400 were returned and 383 could be used for further analysis. with non-purposive sampling and purposive sampling technique, respondents should have made traveling). Structural Equation Modeling (SEM) with AMOS 22 was deployed to analyze data. Statistical outputs demonstrated the research findings showing all the proposed hypotheses have significant impact on sustain tourism performance.
ANALISIS ENDORSE ATTRACTIVENESS DAN CONTENT AESTHETIC QUALITY TERHADAP BRAND LOYALTY DAN BRAND LOVE DENGAN CUSTOMER ENGAGEMENT SEBAGAI VARIABEL INTERVENING (Survey Pada Pengguna Skincare Avoskin di Kota Semarang) Devismara, Aura Bunga; Lumban Batu, Kardison; Aryandika, Ardiaz Ajie
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT The growing development of local skincare brands makes competition increasingly competitive. One of the marketing trends in 2023 is using influencer marketing. In the beauty industry, influencer services are often used. Apart from this trend, research inconsistencies were found between the attractiveness of endorsements and brand loyalty carried out in previous research. Therefore, on the basis of trends and images between the attraction of support and brand loyalty. This research aims to analyze the influence of the aesthetic quality of content and endorser attractiveness on brand love and brand loyalty, by considering the role of customer involvement as an intervening variable. The concept of the research framework model developed between support attractiveness, aesthetic quality of content, affection preferences, cognitive processing, brand loyalty and brand love comes from research that has been conducted. The theory used in this research is selfconformity theory. This research used a purposive sampling technique with a sample size of 220 respondents. The method used in this research is SEM (Structural Equation Modeling) using the AMOS 24 program. The findings in this research succeeded in proving that cognitive processes can strengthen the relationship between the attractiveness of endorsements and the aesthetic quality of content on brand loyalty by having a significant positive influence. Endorsement attractiveness has a positive and significant effect on cognitive processing variables and affection preferences. Affection preferences were unable to have a significant and positive effect on the brand love variable. However, there is a non-significant rejection of the hypothesis: the aesthetic quality of other content has a positive and insignificant effect on the variables cognitive processing and affection preferences, cognitive processing has a positive and insignificant effect on the variables brand loyalty and brand love, affection preferences has a negative and insignificant effect on brand loyalty variable.
Co-Authors . Agato Ade M. Yuardani Afina Hasya Almadanaa, Aulia Vidya Aryandika, Ardiaz Ajie Augusty Tae Ferdinand Aulia Vidya Almadana Damanik, Winner Devismara, Aura Bunga Isdiana, Firdha Nurul Januardi M. Diah Mahendra Jaya Mahfudz Mahfudz Oktawandari, Hargianti Henni Ramandini, Nabila Sari, Devi Artika Widjanarko, Gita Pratiwi Widuri, Verissa Berliana