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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial JIPM: Jurnal Indragiri Penelitian Multidisiplin
Nur Qamariah S
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Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology

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PERILAKU MASYARAKAT PENGENDARA BERMOTOR TERHADAP POTENSI KECELAKAAN LALU LINTAS DI KABUPATEN MAJENE PROVINSI SULAWESI BARAT Magfirah Magfirah; Nur Qamariah S
Jurnal Akrab Juara Vol 4 No 3 (2019)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

This study aims to provide knowledge about the effect of motorized driver bahavior on the potential of community traffic accidents in Majene district by using five variables: switching lanes without turn signal, driving while calling, breaking traffic signs, driving while listening to music and driving at high speed.This research was conducted in Majene district, West Sulawesi Province. This Study population is a community of motor vehicle users who are domiciled in Majene Regency. Sample was selected using a Likert scale. Data collection is done by observation techniques, interviews and through questionnaires. Data were analyzed using percentages and linear regression. The results of the study showed that the variable switching lanes without cents, driving while calling and driving while listening to music did not affect the potential for accidents while violating traffic signs and driving at high speed significantly influences the potential of traffic accidents.
Transformasi Digital pada UMKM: Penggerak Pertumbuhan Ekonomi dan Inklusi di Negara Berkembang Bahasoan, Awal Nopriyanto; Nur Qamariah S; Wahdaniah; Indayani B; Maghfirah Sari Azis
Jurnal Indragiri Penelitian Multidisiplin Vol. 5 No. 1 (2025): Jurnal Indragiri Penelitian Multidisiplin
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/jipm.v5i1.1085

Abstract

Digital transformation has become a crucial driver of economic growth, especially in developing countries, playing a significant role in empowering Micro, Small, and Medium Enterprises (MSMEs). This article explores how MSMEs’ adoption of digital technology accelerates economic inclusion, enhances competitiveness, and fosters sustainable growth. Using a Systematic Literature Review (SLR) approach, this study identifies key factors influencing successful digital transformation, including access to technology, digital literacy, and policy support. The analysis reveals that MSMEs adopting digital transformation experience increased productivity, expanded market reach, and greater access to financial resources. However, challenges such as limited infrastructure and digital skill gaps remain significant barriers. This study provides strategic insights for policymakers and industry players to optimize the benefits of digital transformation in the MSME sector as a primary driver of inclusion and economic growth
THE EFFECT OF TRUST AND SERVICE QUALITY ON CUSTOMER SATISFACTION AT BANK RAKYAT INDONESIA (BRI) TINAMBUNG BRANCH IN POLEWALI MANDAR REGENCY Alfiranti; Nur Qamariah S; Nursyam Anwar
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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The Influence of Trust and Service Quality on Customer Satisfaction at Bank Rakyat Indonesia (BRI) Tinambung Branch, Polewali Mandar Regency. This study aims to determine the influence of Trust and Service Quality on Customer Satisfaction at Bank Rakyat Indonesia (BRI) Tinambung Branch, Polewali Mandar Regency. The type of research used is quantitative research with a descriptive approach, where descriptive research is used to explain numerical results and hypothesis testing. The data sources used in this study are primary data sources and secondary data sources with a total of 75 respondents. Data collection techniques using observation and questionnaires with multiple linear regression analysis techniques. Data processing using SPSS version 25. The results of the study showed that the Trust variable has a positive and significant effect on Customer Satisfaction. From the results of testing the Service Quality variable has a positive and significant effect on Customer Satisfaction. Furthermore, Trust and Service Quality together have a positive and significant effect on Customer Satisfaction at Bank Rakyat Indonesia (BRI) Tinambung Branch, Polewali Mandar Regency.
THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON LENOVO LAPTOP CONSUMER PURCHASE DECISIONS IN WONOMULYO DISTRICT, POLEWALI MANDAR REGENCY Wulan Rahmayanti S; Nur Qamariah S; Nurfitri Ayu Mandasari
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2746

Abstract

The Influence of Product Quality and Price on Consumer Purchase Decisions of Lenovo Laptops in Wonomulyo District, Polewali Mandar Regency. This study aims to determine the effect of product quality and price on consumer purchasing decisions for Lenovo laptops at Kartika Cell, Wonomulyo District, Polewali Mandar Regency. The background of this research is the decline in Lenovo’s sales in Indonesia due to intense competition with other brands such as Asus, Acer, and HP. The method used was quantitative research by distributing questionnaires to 65 respondents who were consumers of Kartika Cell. The data were analyzed using multiple linear regression with the help of SPSS 24. The results showed that product quality had a positive and significant effect on purchasing decisions. In addition, the price variable also had a positive and significant effect on purchasing decisions. Consumers considered that the prices offered were in line with the quality and benefits obtained. Simultaneously, product quality and price had a significant influence with a contribution of 88.1% to purchasing decisions, while the remaining percentage was influenced by other factors not examined in this study.
Co-Authors Alfiranti Bahasoan, Awal Nopriyanto Indayani B Magfirah Magfirah Maghfirah Sari Azis Nurfitri Ayu Mandasari Nursyam Anwar Wahdaniah Wulan Rahmayanti S