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All Journal JIPM: Jurnal Indragiri Penelitian Multidisiplin Journal of Studies in Academic, Humanities, Research, and Innovation
Maghfirah Sari Azis
Unknown Affiliation
Religion Chemistry Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

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Transformasi Digital pada UMKM: Penggerak Pertumbuhan Ekonomi dan Inklusi di Negara Berkembang Bahasoan, Awal Nopriyanto; Nur Qamariah S; Wahdaniah; Indayani B; Maghfirah Sari Azis
Jurnal Indragiri Penelitian Multidisiplin Vol. 5 No. 1 (2025): Jurnal Indragiri Penelitian Multidisiplin
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/jipm.v5i1.1085

Abstract

Digital transformation has become a crucial driver of economic growth, especially in developing countries, playing a significant role in empowering Micro, Small, and Medium Enterprises (MSMEs). This article explores how MSMEs’ adoption of digital technology accelerates economic inclusion, enhances competitiveness, and fosters sustainable growth. Using a Systematic Literature Review (SLR) approach, this study identifies key factors influencing successful digital transformation, including access to technology, digital literacy, and policy support. The analysis reveals that MSMEs adopting digital transformation experience increased productivity, expanded market reach, and greater access to financial resources. However, challenges such as limited infrastructure and digital skill gaps remain significant barriers. This study provides strategic insights for policymakers and industry players to optimize the benefits of digital transformation in the MSME sector as a primary driver of inclusion and economic growth
Digitalization And Smart Operations As Drivers Of Business Performance And Work Life Balance Among Mompreneurs In Makassar Maghfirah Sari Azis; Anendha Destantyo Nugroho
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v3i1.1435

Abstract

This study investigates how digitalization and smart operations influence business performance and work–life balance among mompreneurs in Makassar, Indonesia. The rapid growth of digital platforms has opened opportunities for women entrepreneurs, yet many still face challenges in managing time, operational efficiency, and family responsibilities simultaneously. Therefore, this research aims to analyze how digital adoption and operational discipline contribute to both entrepreneurial success and personal well-being. The study employs a sequential explanatory mixed-method design, beginning with quantitative analysis of 154 survey responses using reliability testing and Partial Least Squares Structural Equation Modeling (PLS-SEM), followed by qualitative interviews with ten mompreneurs to capture practical insights. The quantitative findings reveal that digitalization and smart operations significantly and positively affect business performance (β = 0.46 and 0.31, p < 0.001) and work–life balance (β = 0.50 and 0.32, p < 0.001), with R² values of 0.457 and 0.449, respectively. The qualitative analysis supports these results, showing that digital tools such as online marketplaces, QR-based payments, and social media marketing enhance flexibility, confidence, and family collaboration. The synthesis of both phases confirms that digitalization and smart operations function as complementary enablers of inclusive and sustainable entrepreneurship for women. The study concludes that strengthening digital literacy, improving process discipline, and fostering peer mentoring can help mompreneurs achieve higher productivity while maintaining family harmony.
Co-Authors Anendha Destantyo Nugroho Bahasoan, Awal Nopriyanto Indayani B Nur Qamariah S Wahdaniah