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Culture and social: herbal medicine as health communication to build urban community empowerment Suharti, Bangun; Kartika, Tina; Sugiyanta
Jurnal Studi Komunikasi Vol. 5 No. 1 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i1.3124

Abstract

This article discusses culture and social issues in the community related to herbal medicine used for health communication and community empowerment in Bandar Lampung. Additionally, herbal medicine plays a significant role in empowering families from the dependence of conventional medicine and developing traditional medicine. A good health level of community is an asset of Indonesia's human development that is independent, healthy, and strong. Using the qualitative research approach, the data source consisted of interviews, deep observations, and documentation. The results are herbal medicine 1) empowers the community for better family finance, 2) empowers people to get a job, 3) creates a new paradigm, making herbal medicine the first treatment choice when one is sick, instead of conventional medicine (medics). This study's findings describe the culture of the Indonesian people who are accustomed to drinking herbal medicine. Therefore, traditional herbal medicine needs to be empowered as a unique Indonesian culture, as it is possible to combine herbal and conventional medicines. This research contributes to policymakers to make herbal treatment models holistically, to support Program Indonesia Sehat (Indonesian General Health Program).
Religious Moments as the Basis of Omni-Channel Marketing Communication Management at Prima Aqiqoh Bandar Lampung Suharti, Bangun
International Journal of Multidisciplinary Approach Research and Science Том 3 № 02 (2025): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v3i02.1546

Abstract

The livestock business is a unique business, different from ordinary businesses such as the daily necessities business. The livestock business is usually associated with special moments, namely Eid al-Adha (qurban) and aqiqoh. This business is very interesting to study, because this business is related to: special moments, special goods and services, as well as special market segmentation and target markets. The aqiqoh business is closely related to religious awareness as well as closely related to the economic capabilities of young Muslim families, when they decide to carry out aqiqoh. Similarly, the sale of livestock at the moment of Eid al-Adha, only occurs in a once-a-year period. Therefore, the livestock business requires marketing communication management that is managed specifically, different from other business marketing. This research method was conducted to obtain data through interviews, observations and documentation on the object of research. The purpose of this research is to find out how marketing management uses omni channels as a means of marketing livestock by utilizing religious moments, namely aqiqoh and qurban carried out by PT Prima Aqiqoh Lampung. The results of this study indicate that the combination of Instagram social media utilization and social networking is very effective for livestock business marketing media, especially at religious moments of aqiqoh and qurban.
Effectiveness of Participatory Communication on Sustainable Integrative Pesantrenpreneur Program in AHDA Pesantren Suharti, Bangun
Journal of Modern Islamic Studies and Civilization Том 3 № 02 (2025): Journal of Modern Islamic Studies and Civilization
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jmisc.v3i02.1620

Abstract

Pondok pesantren have potential actors and factors for the formation of an entrepreneurial climate. This entrepreneurship climate has actually inspired the establishment and development of Pondok pesantren. This is evident from the beginning until the passage of time, pesantren do not get much assistance from the government. This potential, if it receives sufficient financial support, will make pesantren one of the pillars of the nation's economy. This research was conducted using the participatory action research method of the productive waqf futures program in the AHDA pesantren in East Java. Data was obtained through direct action activities, in the term productive waqf program, interviews and intensive, interactive and participatory communication both in offline discussion groups and through Whatsapp groups. The results of this study indicate that the effects obtained in the participatory communication of the pesantrenoreneur program include cognition, affection and behavioral effects. Cognition effect is the knowledge effect, which opens the knowledge of the community group, namely Pesantren Ahda East Java, that they have great potential. The effect of affection is the effect of realizing and opening up insight that a step must be taken to support and realize the program offered. The behavioral effect is obtained that the AHDA pesantren in East Java Indonesia has been able to utilize its internal and external potential to the fullest. This sustainable integrative pesantrepreneur program can be realized and run well and will even continue to be developed sustainably.
Jamu As Herbal Medicine: A Study Of Health Communication And Philosophy As Cultural Identity Kartika, Tina; Suharti, Bangun; Sugiyanta, Sugiyanta
KOMUNIKA Vol 6 No 1 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v6i1.16247

Abstract

The study aimed to describe jamu as herbal medicine, the study of health communication, and philosophy as a cultural identity. The community's herbal medicine consumption habit and the fertile land conditions allow the community planting of various rhizome species as medicines. Indonesians are familiar with the family medicinal plants (TOGA, Tanaman Obat Keluarga), consisting of fruits, vegetables, and rhizomes, as seasoning ingredients. The data were collected through interviews, observations, documentation, and the informants comprised herbal medicine people in business, herbalists, and consumers. Various media were employed, including direct communication, Whatsapp, Instagram, Facebook, pamphlets, brochures, and leaflets on the walls of shops. The findings of this study concern the herbal medicine-based communication health model as a philosophy of identity in Bandar Lampung City, Indonesia. This model increases the awareness of maintaining health and stamina through herbal medicines, besides conventional medical treatment. These medicines help preserve energy, strengthen body endurance, beauty care, and other therapeutic applications. 
Socialization of Eco Enzyme Utilization for Environmental Health to Gapoktan Seputih Raman, Lampung Suharti, Bangun; Maryanah, Tabah; Prasetyo, Prayoga Ardhi; Ulhaq, Abdullah Wildan
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Welfare : June 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i2.1358

Abstract

Eco enzyme has tremendous benefits for family health, the environment, agriculture and livestock. However, in general, farmers and breeders have not maximally utilized eco enzyme made from fruit peels and eggshells. This PKM activity was carried out to provide experience in making ecoenzyme and understanding and utilizing its many functions to the Seputih Raman farmer group, Central Lampung. This PKM activity was carried out with a demonstration method for making eco enzyme, socializing the benefits of eco enzyme and sharing session monitoring the results of activities in the WA group. From this PKM activity, it was found that the farmer group family (gapoktan) had understood how to make eco enzyme and how to optimize its benefits for various purposes. This PKM activity has been able to enlighten participants, that the use of eco enzyme which is environmentally friendly, can reduce the use of chemical fertilizers which in addition to being expensive, in the long run can damage the environment. Further sharing sessions were carried out using the WA group channel. Through sharing sessions on the benefits of eco enzyme with herbs to overcome various family complaints and diseases, the participants were enthusiastic and increasingly enlightened, in an effort to turn waste into blessings (useful).
Effectiveness of Garden Revitalization for Communication and Healthy Activities of The Elderly in Tresna Werdha, Lampung Suharti, Bangun; Ulhaq, Abdullah Wildan; Ulhaq, Salsabila Nur
Jurnal Intelek Insan Cendikia Vol. 1 No. 7 (2024): SEPTEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

There are several concerns about PSLU Tresna Werdha Lampung. Firstly, the elderly are generally regarded as people who are not cared for, set aside because they are no longer able to keep up with the dynamics of social life in society. Secondly, the garden in this Tresna Werdha orphanage has long been neglected and not well maintained, whose maintenance can involve the elderly who are treated here. Third, the elderly do not have joint activities, as a place to channel their hobbies and increase their sense of belonging to the nursing home facilities where they are cared for and fostered. Based on the situation above, this research was conducted to determine the effectiveness of the revitalisation of the ‘Tresna’ park for improving health communication and healthy activities of the elderly at PSLU Tresna Werdha Lampung. The data in this study were obtained through interviews with informants, field observations and documentation of elderly activities at the Tresna Werdha home, Natar, South Lampung. This research proves that, by revitalising the ‘Tresna’ mini park located in the nursing home, it can improve health communication and healthy activities for the elderly. These healthy activities involve physical, social and mental health aspects of the elderly. These healthy activities include: communicating with each other healthily about small problems in the garden, happy with the social structure as the person in charge of the garden, sharing tasks according to their respective duties, caring for the garden and pets in an integrated manner. The elderly are also motivated to care for and utilise herbs in the garden to overcome their health problems.