Claim Missing Document
Check
Articles

Found 17 Documents
Search

Analisis Struktur, Perilaku dan Penampilan Pasar Kentang di Desa Sumberbrantas, Kecamatan Bumiaji, Kota Batu Melisa Dinda Anggraeni; Nur Baladina
Jurnal Ekonomi Pertanian dan Agribisnis Vol 1, No 2 (2017)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.152 KB) | DOI: 10.21776/ub.jepa.2017.001.02.1

Abstract

Penelitian ini bertujuan untuk menganalisis sistem pemasaran kentang di Desa Sumberbrantas secara lebih lengkap dengan menggunakan pendekatan struktur, perilaku, dan penampilan pasar kentang. Pendekatan struktur pasar menggunakan analisis pangsa pasar (market share), Indeks Hirschman Herfindahl (IHH), CR4 (Concentration Ratio for Biggest Four), Indeks Rosenbluth, dan Koefisien Gini (Gini Coefficient). Pendekatan perilaku pasar menggunakan analisis deskriptif kualitatif berkenaan dengan pasar yang menjadi obyek penelitian.  Sedangkan pendekatan penampilan pasar menggunakan analisis marjin pemasaran berdasarkan konsep produk referensi dan analisis MEI (Market Efficiency Indeks). Hasil penelitian menunjukkan bahwa struktur pasar kentang di Desa Sumberbrantas mengarah pada persaingan tidak sempurna (imperfect market) yaitu oligopoli. Perilaku pasar menunjukkan cukup banyak kolusi dan strategi yang dilakukan lembaga pemasaran untuk melemahkan posisi pedagang yang berada di level bawahnya, sedangkan petani hanya sebagai pihak price taker. Analisis penampilan pasar menghasilkan marjin pemasaran dan nilai R/C ratio yang bervariasi antar lembaga pemasaran, dengan share harga yang diterima petani dari harga yang dibayarkan konsumen relatif kecil, sedangkan saluran pemasaran kentang yang paling efisien terdapat pada saluran III dengan total marjin rendah.Kata kunci: Kentang, Struktur Pasar, Perilaku Pasar, Penampilan Pasar
Analisis Efisiensi Teknis Penggunaan Faktor Produksi Pertanian Pada Usahatani Tembakau (Studi Kasus Di Desa Polagan Kecamatan Galis Kabupaten Pamekasan) Moh. Lutfi; Nur Baladina
Jurnal Ekonomi Pertanian dan Agribisnis Vol 2, No 3 (2018)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.508 KB) | DOI: 10.21776/ub.jepa.2018.002.03.7

Abstract

Desa Polagan merupakan salah satu Desa yang berada di Kecamatan Galis. Tanaman Tembakau di Desa Polagan merupakan tanaman unggulan, tetapi produktivitas tanaman Tembakau di Desa ini masih dibawah Desa lain yang berada di Kecamatan Galis. Penelitian ini dilakukan untuk mengetahui sejauh mana tingkat efisiensi teknis usahatani tembakau berpengaruh pada tingkat produksi usahataninya. Goal penelitian ini yaitu peningkatan produksi usahatani tembakau. Tujuan penelitian ini yaitu: (1) menganalisis fungsi produksi usahatani tembakau, (2) menganalisis tingkat efisiensi teknis usahatani tembakau dan (3) menganalisis faktor-faktor yang mempengaruhi efisiensi teknis usahatani tembakau. Metode analisis data menggunakan analisis fungsi produksi Stochastic Frontier. Hasil penelitian menunjukan bahwa, faktor-faktor produksi yang berpengaruh nyata terhadap produksi usahatani tembakau adalah luas lahan, pupuk organik dan pupuk kimia. Tingkat efisiensi teknis yang dicapai petani tembakau di Desa Polagan memiliki rata-rata sebesar 0,78. Faktor-faktor yang berpengaruh nyata terhadap efisiensi teknis adalah penggunaan umur dan pengalaman berusahatani. Untuk meningkatkan produksi tembakau, dapat melalui intensifikasi, yaitu dengan cara menambahkan input produksi seperti penggunaan pupuk organik dan pupuk kimia.
Emerging Market Potential for Organic Farming Products Hendro Prasetyo; Rahayu Relawati; Barbara Szymoniuk; Nur Baladina
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 17 No 2 (2023): Vol 17 No 2 (2023)
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2023.v17.i02.p06

Abstract

Organic farming products need to be targeted towards specific market segments, particularly consumers who prioritize health and environmental concerns. However, the specialized market for organic agricultural products in Kota Batu is still in its infancy. This study aims to achieve the following research objectives: 1) assessing the potential and challenges of organic farming development, 2) identifying clusters within the organic farming sector, 3) developing an effective marketing system for organic farming products, and 4) determining optimal market locations for selling organic produce. The research was conducted in Kota Batu, East Java, in 2019, utilizing primary data gathered from farmers in fourteen villages. Quantitative descriptive analysis and the Analytical Hierarchy Process were employed to address the research objectives. The findings revealed the existence of organic farming clusters, including food crops (rice and corn), plantations (coffee), and horticulture (vegetables, fruits, and biopharmaceuticals). To develop the marketing system for organic agricultural products, emphasis was placed on organic certification, enhancing both the quality and quantity of products. Location development involved the centralization of markets, establishment of outlets for organic farming products, and improvements to infrastructure and facilities. To promote organic farming products, efforts were made to strengthen information dissemination through various media channels and foster a sense of community among consumers of organic farming products. The Town Square of Kota Batu and Central Market Batu emerged as the most strategically advantageous locations for marketing organic farming products, owing to their convenient accessibility for consumers
Consumer Satisfaction Index (CSI) of Subsidized Certified Rice Seeds Attributes at Malang Regency, East Java, Indonesia Isaskar, Riyanti; Dwiastuti, Rini; Baladina, Nur; Aprilia, Anisa; S., Putri Budi
International Journal of Social and Local Economic Governance Vol. 4 No. 1 (2018)
Publisher : Institute of Research and Community Service, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aims of this research are to analyze subsidized certified rice seeds attributes, and measure the satisfaction level of certified subsidized rice seeds. 150 sample of farmers from 15 villages are used to answer the research questions. This research use methods of Importance Performance Analyses  (IPA) to analyze the attributes of subsidized certified rice seeds and Consumer Satisfaction Index (CSI) to measure the level of satisfaction of the product (rice seed). The results indicate 8 attributes that fall into the category of attributes that are primarily prioritized for improvement, among others, seeds can be obtained easily and affordable, the availability of seeds can be ascertained, the purity of the seeds reaches more than 95%.The accuracy of seed quality, accuracy of seed quantity with land area, timeliness of seed distribution, and synchronization at nursery, and synchronized growth at 1 month. While the index of consumer satisfaction is in the range of 0.60 to 0.79 which means the average consumer has been satisfied but the consumer's satisfaction has not been maximized.
The Implementation Of Management Program Kampus Mengajar Hidayat, Nopri; Wahira, Wahira; Mus, Sumarlin; Baladina, Nur
Ar-Rosikhun: Jurnal Manajemen Pendidikan Islam ARJMPI Vol 4, No 2, April 2025
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/rosikhun.v4i2.32614

Abstract

The Kampus Merdeka initiative, launched by the Indonesian Ministry of Education and Culture, provides university students with opportunities to gain off-campus learning experiences and contribute to improving educational quality, particularly in enhancing literacy and numeracy. This study examines the implementation of the Kampus Mengajar program at SMP Negeri 3 Watampone, Bone Regency, using a qualitative descriptive approach. Data were collected through observation, interviews, and documentation involving school principals, teachers, and participating students. The data analysis process involved data condensation, presentation, and conclusion drawing, with a focus on data validity. The implementation process was divided into three stages: pre-assignment, assignment and reporting, and post-assignment. While the program largely follows national guidelines and shows positive contributions to school activities, several major challenges were identified. These include disparities in the perception and policy regarding semester credit recognition between universities and the Ministry of Education, limited benchmarks to measure program effectiveness, varying capacities of student participants, and a lack of structured mechanisms to sustain the program's outcomes. To address these issues, the study recommends the standardization of academic credit conversion policies, improved preparatory training to strengthen student competencies, the development of clear evaluation metrics for effectiveness, and the integration of program sustainability plans into future cycles of Kampus Mengajar. These recommendations are critical to ensuring the long-term success and consistency of this national education initiative.
Pengaruh Elemen E-Marketing Mix Terhadap Keputusan Pembelian Mie Gacoan Melalui Aplikasi Online di Kota Malang Umdatun, Asna; Effy Yuswita; Imaniar Ilmi Pariasa; Nur Baladina
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 1 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Perkembangan teknologi digital menyebabkan pergeseran pola perilaku konsumen, termasuk dalam industri kuliner. Mie Gacoan merupakan salah satu restoran cepat saji yang populer dan terkenal dengan mie level pedasnya. Panjangnya antrean di gerai Mie Gacoan menimbulkan masalah terkait kualitas pelayanan, seperti proses penyajian yang lama dan kekeliruan dalam pemenuhan pesanan. Penelitian ini bertujuan untuk menganalisis pengaruh elemen e-marketing mix terhadap keputusan pembelian Mie Gacoan di aplikasi online. Elemen dalam e-marketing mix yang diteliti terdiri dari product, price, promotion, place, community, customer service dan site design. Teknik penentuan sampel yang digunakan adalah quota sampling dengan jumlah responden 97 orang. Pengumpulan data dilakukan dengan menyebarkan kuesioner dengan pengukuran skala likert. Teknik analisis data dilakukan dengan menggunakan SEM-PLS melalui software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa empat elemen e- marketing mix berpengaruh positif dan signifikan terhadap keputusan pembelian yaitu product, promotion, place dan site design. Sedangkan tiga elemen e-marketing mix lainnya memiliki pengaruh yang positif dan tidak signifikan yaitu price, community dan customer service. Kata kunci: e-marketing mix, keputusan pembelian, Mie Gacoan, aplikasi online
The Influence of Entrepreneurship Motivation and Self Efficacy on Agribusiness Students’ Entrepreneurial Intention Sihombing, Ranjiv A.A; Baladina, Nur; Jamroni, Mofit; Aprilia, Anisa; Haryati, Novi
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 10, No 1 (2026): Maret 2026
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v10i1.26972

Abstract

The growing number of university graduates in Malang, Indonesia, is not matched by the availability of formal job opportunities, encouraging many individuals to pursue entrepreneurship as a feasible career choice. Within the agribusiness sector, this opportunity remains largely untapped despite the abundance of local resources and market opportunities. The objective of this research is to examine how entrepreneurship motivation and self-efficacy affect the intention to become entrepreneurs among Agribusiness students at Brawijaya University. The research was conducted between October and December 2024 using a quantitative approach. Data were obtained from 80 active students with entrepreneurial experience using a structured questionnaire based on a Likert scale. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results reveal that both entrepreneurship motivation and self-efficacy have a significant and positive influence on entrepreneurial intention, with an R-squared value of 0.637. This implies that 63.7% of the variance in entrepreneurial intention is explained by the two independent variables. The most influential factor within entrepreneurship motivation is the influence of social conditions, while the strongest indicator of self efficacy is the belief in achieving business goals. These results suggest that a combination of strong internal drive and self-confidence is essential in fostering entrepreneurial behavior among students. The implication of this study is the need for universities to strengthen entrepreneurship programs by integrating real-world experiences, mentoring, and exposure to successful role models in agribusiness. Enhancing these elements may better prepare students to become innovative entrepreneurs who contribute to sustainable economic development.