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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Ulul Albab: Jurnal Studi Islam Journal of Innovation and Applied Technology International Journal of Local Economic Governance AGRISE Habitat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis)
Nur Baladina
Socio-Economics Department, Faculty Of Agriculture, Universitas Brawijaya, Jalan Veteran, Malang, Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Emerging Market Potential for Organic Farming Products Hendro Prasetyo; Rahayu Relawati; Barbara Szymoniuk; Nur Baladina
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 17 No 2 (2023): Vol 17 No 2 (2023)
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2023.v17.i02.p06

Abstract

Organic farming products need to be targeted towards specific market segments, particularly consumers who prioritize health and environmental concerns. However, the specialized market for organic agricultural products in Kota Batu is still in its infancy. This study aims to achieve the following research objectives: 1) assessing the potential and challenges of organic farming development, 2) identifying clusters within the organic farming sector, 3) developing an effective marketing system for organic farming products, and 4) determining optimal market locations for selling organic produce. The research was conducted in Kota Batu, East Java, in 2019, utilizing primary data gathered from farmers in fourteen villages. Quantitative descriptive analysis and the Analytical Hierarchy Process were employed to address the research objectives. The findings revealed the existence of organic farming clusters, including food crops (rice and corn), plantations (coffee), and horticulture (vegetables, fruits, and biopharmaceuticals). To develop the marketing system for organic agricultural products, emphasis was placed on organic certification, enhancing both the quality and quantity of products. Location development involved the centralization of markets, establishment of outlets for organic farming products, and improvements to infrastructure and facilities. To promote organic farming products, efforts were made to strengthen information dissemination through various media channels and foster a sense of community among consumers of organic farming products. The Town Square of Kota Batu and Central Market Batu emerged as the most strategically advantageous locations for marketing organic farming products, owing to their convenient accessibility for consumers
Consumer Satisfaction Index (CSI) of Subsidized Certified Rice Seeds Attributes at Malang Regency, East Java, Indonesia Isaskar, Riyanti; Dwiastuti, Rini; Baladina, Nur; Aprilia, Anisa; S., Putri Budi
International Journal of Social and Local Economic Governance Vol. 4 No. 1 (2018)
Publisher : Institute of Research and Community Service, University of Brawijaya

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Abstract

The aims of this research are to analyze subsidized certified rice seeds attributes, and measure the satisfaction level of certified subsidized rice seeds. 150 sample of farmers from 15 villages are used to answer the research questions. This research use methods of Importance Performance Analyses  (IPA) to analyze the attributes of subsidized certified rice seeds and Consumer Satisfaction Index (CSI) to measure the level of satisfaction of the product (rice seed). The results indicate 8 attributes that fall into the category of attributes that are primarily prioritized for improvement, among others, seeds can be obtained easily and affordable, the availability of seeds can be ascertained, the purity of the seeds reaches more than 95%.The accuracy of seed quality, accuracy of seed quantity with land area, timeliness of seed distribution, and synchronization at nursery, and synchronized growth at 1 month. While the index of consumer satisfaction is in the range of 0.60 to 0.79 which means the average consumer has been satisfied but the consumer's satisfaction has not been maximized.
Pengaruh Elemen E-Marketing Mix Terhadap Keputusan Pembelian Mie Gacoan Melalui Aplikasi Online di Kota Malang Umdatun, Asna; Effy Yuswita; Imaniar Ilmi Pariasa; Nur Baladina
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 1 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Perkembangan teknologi digital menyebabkan pergeseran pola perilaku konsumen, termasuk dalam industri kuliner. Mie Gacoan merupakan salah satu restoran cepat saji yang populer dan terkenal dengan mie level pedasnya. Panjangnya antrean di gerai Mie Gacoan menimbulkan masalah terkait kualitas pelayanan, seperti proses penyajian yang lama dan kekeliruan dalam pemenuhan pesanan. Penelitian ini bertujuan untuk menganalisis pengaruh elemen e-marketing mix terhadap keputusan pembelian Mie Gacoan di aplikasi online. Elemen dalam e-marketing mix yang diteliti terdiri dari product, price, promotion, place, community, customer service dan site design. Teknik penentuan sampel yang digunakan adalah quota sampling dengan jumlah responden 97 orang. Pengumpulan data dilakukan dengan menyebarkan kuesioner dengan pengukuran skala likert. Teknik analisis data dilakukan dengan menggunakan SEM-PLS melalui software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa empat elemen e- marketing mix berpengaruh positif dan signifikan terhadap keputusan pembelian yaitu product, promotion, place dan site design. Sedangkan tiga elemen e-marketing mix lainnya memiliki pengaruh yang positif dan tidak signifikan yaitu price, community dan customer service. Kata kunci: e-marketing mix, keputusan pembelian, Mie Gacoan, aplikasi online
Multi-Stage and Interregional Dynamics of Rice Price Transmission with Government Intervention: Evidence from Central Java and North Sumatra Aprillia, Gita; Liu, Fangyi-; Syafrial; Baladina, Nur
HABITAT Vol. 37 No. 2 (2026): August
Publisher : Department of Social Economy, Faculty of Bio-Industry, Agriculture and Forestry, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2026.037.2.12

Abstract

Purpose: This study aims to examine the multi-stage and interregional dynamics of rice price transmission in Indonesia by incorporating government intervention through BULOG rice prices. Specifically, it analyzes price linkages across the rice supply chain and compares Central Java and North Sumatra to identify regional differences in transmission patterns. Design/Methodology/Approach: This study employs monthly time-series data from 2019 to 2024, covering farmer-level harvested dry paddy prices, milling-level paddy prices, producer rice prices, BULOG consumer rice prices, and national rice prices. The analysis applies cointegration tests, Error Correction Model (ECM), Vector Autoregression (VAR), Granger causality, Impulse Response Function (IRF), and Forecast Error Variance Decomposition (FEVD) to capture long-run equilibrium, short-run dynamics, causal relationships, and shock transmission across market levels. Findings: The results indicate that rice price transmission differs across regions and supply chain stages. North Sumatra generally records higher producer and consumer rice prices, whereas Central Java exhibits greater upstream price volatility. Long-run equilibrium is found only between farmer-level and milling-level paddy prices, with adjustment speeds of 26.35% in Central Java and 25.19% in North Sumatra. Price transmission at subsequent stages is mainly short-term and dynamic. Government intervention through BULOG contributes to supply stabilization and price shock mitigation, but its influence on the overall price transmission mechanism remains limited. Originality/Value/Novelty: This study contributes to the literature by integrating a multi-stage supply chain framework, an interregional comparison, and government intervention through BULOG rice prices in a unified empirical model. The findings provide policy-relevant insights for designing more adaptive, region-specific, and market-integrated rice price stabilization strategies.
Co-Authors Anisa Aprilia Anisa Aprilia Aprillia, Gita Ariani Rosidi Putri Barbara Szymoniuk Budi Setiawan EFFY YUSWITA Endang Setyowati Hendro Prasetyo I Gusti Wayan Murjana Yasa Imaniar Ilmi Pariasa Keppi Sukesi Liu, Fangyi- Melisa Dinda Anggraeni Moh. Lutfi Nurdi, Maudina Putri Budi S. Rahayu Relawati Ratya Anindita Ratya Anindita Ratya Anindita RATYA ANINDITA RESNA PUTRI NK Rini Dwiastuti Riyanti Isaskar S., Putri Budi Sukardi Sukardi Syafrial Umdatun, Asna Wahyuningtyas, Agustina Shinta Hartati