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All Journal JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Sigmagri Jurnal Ilmiah ESAI Jurnal abimana (Jurnal Pengabdian Kepada Masyarakat Nasional) J-CEKI
Fadila Marga Saty
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Keputusan Konsumen dalam Pembelian Sayuran Organik di Lampung Febby Hardiyanti; Fadila Marga Saty; Bina Unteawati
Jurnal Ekonomi Pertanian dan Agribisnis Vol 6, No 1 (2022)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2022.006.01.20

Abstract

ABSTRAKPenelitian ini bertujuanuntukBack to NatureGaya hidup masyarakat berubah dari mengonsumsisayuranan anorganik menjadi sayuranan organikMenjadi peluang bagi ritel modern dalam memasarkan sayuranan organik contohnya di LampungKonsumenFaktor-faktor yang mempengaruhi konsumen dalam pembelian sayuranan organikFaktor Internal KonsumenUsiaJumlah pendapatanTingkat pendidikanMotivasi pembelianJumlah tangungan keluargaAtributKemasanHargaKesegaran SayurananInformasiAnalisis Regresi Linear Bergandamenganalisis proses pengambilan keputusan pembelian konsumen terhadap sayuran organik, dan menganalisis sikap konsumen terhadap atribut sayuran organik. Metode penarikan sampel ditentukan dengan Proporsional Cluster Random Sampling. Penelitian ini dilakukan di Provinsi Lampung dengan jumlah responden sebanyak 55 konsumen. Analisis data yang digunakan analisis deskriptif dan multiatribut fishbein. Hasil penelitian menunjukkan bahwa konsumen mengetahui sayuran organik melalui rekomendasi teman atau keluarga. Alasan konsumen mengonsumsi sayuran organik karena sayuran organik lebih bervariasi serta manfaat dan kualitas yang terkandung dalam sayuran organik. Konsumen menyatakan puas terhadap sayuran organik dan akan mencari sayuran organik ke supermarket lain, apabila supermarket yang dikunjungi tidak tersedia sayuran organik. Sikap konsumen (Ao) terhadap sayuran organik adalah positif dengan skor total 90,90. Atributkeragaman sayuran organiktidak mempengaruhi konsumen dalam pembelian sayuran organik. 
Penentuan Keputusan Pembelian Singkong Keju di Cikarang Utara Kabupaten Bekasi Rosdiana Septiani; Fadila Marga Saty; Bina Unteawati
Sigmagri Vol 2 No 2 (2022): Desember (2022)
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/sigmagri.v2i02.820

Abstract

This study aims to explain the consumer characteristics of cassava cheese, analyze the influence between price, product quality, service quality and promotion in determining consumer decisions in purchasing cheese cassava and the level of consumer satisfaction. The sampling method was determined by Proportional Cluster Random Sampling, the respondents were 52 consumers of cassava cheese. The data analysis technique used is descriptive analysis, regression analysis, Importance Performance Analysis (IPA) and Net Promoter Score (NPS). The results showed that the characteristics of cassava cheese consumers were 57.69% consisting of women aged 21-25 years, as many as 38.46% working as students had an income of Rp 0-500,000/month. There are 9 levels of consumer satisfaction (affordable prices, prices according to product quality, good taste, suitable for consumption, attractive appearance, satisfactory quality, fast serving, fast serving and friendly with buyers). The NPS value of 36% as many as 24 people means that consumers make repeat purchases and are willing to recommend
The influence of Internal Factors of Consumers towards Buying Decision of Organic Vegetables Marlinda Apriyani; Fadila Marga Saty
Jurnal Ilmiah ESAI Vol 7 No 3 (2013)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/esai.v7i3.983

Abstract

Key to the success of the marketing of organic vegetables is certainly a good understanding of the behavior of consumers who consume the food products. Factors that influence public consumption of organic vegetables are Consumer internal factors such as culture, social class, individual characteristics, and psychological factors. This study aims to measure and determine the influence of internal factors on purchase decisions of consumers of organic vegetables either partially or in combination as well as reviewing internal factors are dominant in influencing consumer purchasing decisions of organic vegetables. The method of analysis used to see how the internal factors are the path analysis approach, while to see the most dominant internal consumers factors in the purchase decision of organic vegetables is Backward method Based on the results obtained (1) there is a strong influence between internal factors, namely culture, social class, individual, and psychology to the purchasing decision, but for the individual variables and produce a weak influence and (2) social class variable, individual, and psychology is the dominant variable influencing the purchase decision of organic vegetables.Keywords: organic vegetables, internal factors, path analysis
ANALISIS FINANSIAL DAN RISIKO INVESTASI TEKNOLOGI PISANG KULTUR JARINGAN DI KABUPATEN LAMPUNG SELATAN Fadila Marga Saty; Muhammad Irfan Affandi; Fembriarti Erry Prasmatiwi
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 4, No 3 (2016)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.461 KB) | DOI: 10.23960/jiia.v4i3.1501

Abstract

This research aims to evaluate financial banana farming with the technology of tissue culture and plantlets the shoot bananas and analyze investment risk with NPV at risk. The research was carried out in the South Lampung Regency Ketapang Subdistrict, Penegahan, Bakauheni, Kalianda, Raja Basa, Katibung, and Palas. The choice of location because the districts and villages of the farmers receiving the aid program the banana tissue culture seedlings of PUPKP (Program Unggulan Pengembangan Komoditas Pisang). The number of respondents was 40 farmers’ tissue culture and plantlets the shoot farmers 42. To answer the first objective financial analysis, we calculated NVP, IRR, Gross BC, Payback Period and sensitivity, whereas the second purpose was analyzed bycalculating NVP at risk. The results showed that banana farming in South Lampung Regency was financially viable, the value of NPV was Rp11,220,349.21; IRR 32.14percent; Gross BC ratio 1.24 and Payback Period was2 year 7 months for farming of banana tissue culture, while on the farming of banana shoots puppies the value of NPV was Rp25,874,245.92; IRR  98.25percent, Gross BC  1.84 and Payback Period was 1year 7months. Analysis of financial investment risks banana tissue culture seedlings and saplings shoot based on the investment indicators NVP method at risk was considered worthy, in which investment opportunities with decent enough small and big profit opportunities.Key words: banana, financial analysis, NVP at risk, tissue culture
PENGEMASAN PRODUK INOVATIF UNTUK MENINGKATKAN DAYA SAING PRODUK DI UMKM EYEK-EYEK REGGAE Tunjung Andarwangi; Fitriani Fitriani; Teguh Budi Trisnanto; Sutarni Sutarni; Fadila Marga Saty; Marlinda Apriyani; Dayang Berliana; Rini Desfariyani; Dita Pratiwi
Jurnal Abimana (Jurnal Pengabdian Kepada Masyarakat Nasional) Vol 1 No 1 (2024): Mei
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/abimana.v1i1.3536

Abstract

UMKM di bidang pengolahan makanan memiliki potensi untuk terus di kembangkan. Produk pangan yang sudah diolah hendaknya dikemas dengan baik, sehingga dapat menjaga mutu produk. Kemasan yang dirancang dengan baik dapat membangun kepercayaan masyarakat akan produk yang dipasarkan. Pengemasan suatu produk biasanya dilakukan oleh produsen untuk dapat merebut minat konsumen terhadap pembelian barang. UMKM Eyek-Eyek Reggae yang berada di Desa Donomulyo Kabupaten Lampung Timur merupakan UMKM yang memproduksi Eyek-Eyek dengan bahan dasar singkong. Desain kemasan yang sederhana menyebabkan pemasaran produk eyek-eyek hanya sebatas di Desa Donomulyo. Pengusaha ingin memperluas pangsa pasarnya hingga keluar desa sehingga diadakan pelatihan terkait kemasan produk. Pelatihan dilaksanakan pada Hari Rabu, 15 Maret 2023. Pelatihan dilaksanakan melalui 3 tahap yaitu penyam[aian materi, praktik langsung, dan evaluasi kegiatan. Peserta sangat antusias dengan adanya pelatihan terkait kemasan produk. Terciptanya desain kemasan produk ini diharapkan dapat menjadi inspirasi dan memicu masyarakat untuk terus berinovasi dalam pemberdayaan produk serta dapat meningkatkan keuntungan produsen.
Analisis Efisiensi Pemasaran Ikan Lele (Clarias Sp.) Di Kecamatan Penawar Aji Kabupaten Tulang Bawang Haexal, Yoshe Rizky; Marlinda Apriyani; Dayang Berliana; Fadila Marga Saty
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.11594

Abstract

Penelitian ini bertujuan untuk menganalisis efisiensi pemasaran ikan lele (Clarias sp.) di Kecamatan Penawar Aji, Kabupaten Tulang Bawang. Data dikumpulkan dari produsen, pedagang, dan konsumen akhir melalui survei, wawancara, dan observasi. Terdapat tiga saluran pemasaran yang diidentifikasi, yaitu: (1) produsen–pedagang pengepul–pedagang pengecer–konsumen akhir, (2) produsen–pedagang pengecer–konsumen akhir, dan (3) penjualan langsung dari produsen ke konsumen akhir. Analisis margin pemasaran, farmer’s share, dan elastisitas transmisi harga digunakan untuk menilai efisiensi. Hasil penelitian menunjukkan bahwa saluran pemasaran 3 merupakan yang paling efisien, dengan farmer’s share tertinggi (100%) dan Rasio Profit Margin terbesar (21,08%), sedangkan elastisitas transmisi harga sebesar – 0,069 yang berarti tidak elastis. Temuan ini mengindikasikan bahwa saluran pemasaran yang lebih pendek memberikan keuntungan lebih besar bagi produsen dan menekan biaya transaksi.
Co-Authors Bina Unteawati Dayang Berliana Dita Pratiwi Febby Hardiyanti Fembriarti Erry Prasmatiwi Fitriani Fitriani Haexal, Yoshe Rizky Marlinda Apriyani Muhammad Irfan Affandi Rini Desfariyani Rosdiana Septiani Sutarni Sutarni Teguh Budi Trisnanto Tunjung Andarwangi