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All Journal Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Jurnal Penelitian Pertanian Terapan Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) AgriHumanis: Journal of Agriculture and Human Resource Development Studies Journal of Food System and Agribusiness (JoFSA) Sigmagri Jurnal Ilmiah ESAI Master Manajemen
Bina Unteawati
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Preferensi Konsumen Terhadap Atribut Produk Sayuran Organik di Kota Bandar Lampung Sutarni, Sutarni; Trisnanto, Teguh Budi; Unteawati, Bina
Jurnal Penelitian Pertanian Terapan Vol 17, No 3 (2017)
Publisher : Politeknik Negeri Lampung.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (154.624 KB) | DOI: 10.25181/jppt.v17i3.337

Abstract

Specific Objectives of this research are: (1) analyze the attributes of organic agricultural products desired by consumers, (2) analyze the consumer preference for organic food product attributes, this research will be carried out in Bandar Lampung Supermarkets. The choice of location is done intentionally (purposive). Samples were taken as many as 30 respondents who consume organic agricultural products. The analytical method used, namely: Conjoint analysis, valuation of non-market value approach; contigensi valuation method (CVM). Research results show (1) A very important factor in the purchase of organic agricultural products is the first factor, namely: certificate of organic products labeled (for organic certification) reached 54.217%, the second factor is the availability or stock of organic products in the Supermarket (17.419%), the third factor is the packaging of organic agricultural products  (14.237%), and the last factor is the price of agricultural products (14.127), (2) Consumers prefer lower prices on organic products, organic agricultural products labeled (there is organic certificate of agencies or institutions), the availability or many stock of goods , and attractive packaging using sealed plastic and tidy.
PEMETAAN KOMODITAS SAYUR UNGGULAN DI PROVINSI LAMPUNG Edy Humaidi; Bina Unteawati; Analianasari Analianasari
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 8 No. 2 (2020): Desember 2020 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2020.8.2.106-114

Abstract

This study aims to map the types of vegetables that are feasible to be developed in Lampung Province. The mapping will be analyzed using the Location Quotient (LQ) method which will produce commodities that are classified as either base or non-base commodities. The data used are secondary data on vegetable production in Lampung Province for six years (2013-2018) obtained from the Central Statistics Agency of Lampung Province. The results showed that two types of vegetable plants became superior commodities, seen from the LQ value greater than 1, namely chilli and Chinese cabbage, with an LQ value of 1,26 for chilli and 1,17 for Chinese cabbage, respectively.
Preferensi Konsumen Terhadap Atribut Produk Sayuran Organik di Kota Bandar Lampung Sutarni Sutarni; Teguh Budi Trisnanto; Bina Unteawati
Jurnal Penelitian Pertanian Terapan Vol 17 No 3 (2017)
Publisher : Politeknik Negeri Lampung.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jppt.v17i3.337

Abstract

Specific Objectives of this research are: (1) analyze the attributes of organic agricultural products desired by consumers, (2) analyze the consumer preference for organic food product attributes, this research will be carried out in Bandar Lampung Supermarkets. The choice of location is done intentionally (purposive). Samples were taken as many as 30 respondents who consume organic agricultural products. The analytical method used, namely: Conjoint analysis, valuation of non-market value approach; contigensi valuation method (CVM). Research results show (1) A very important factor in the purchase of organic agricultural products is the first factor, namely: certificate of organic products labeled (for organic certification) reached 54.217%, the second factor is the availability or stock of organic products in the Supermarket (17.419%), the third factor is the packaging of organic agricultural products  (14.237%), and the last factor is the price of agricultural products (14.127), (2) Consumers prefer lower prices on organic products, organic agricultural products labeled (there is organic certificate of agencies or institutions), the availability or many stock of goods , and attractive packaging using sealed plastic and tidy.
Supply Chain Pattern and Value Added of Small-Scale Agribusiness Based on Pineapple in Punggur Sub-District Sutarni Sutarni; Fitriani Fitriani; Bina Unteawati
Jurnal Penelitian Pertanian Terapan Vol 21 No 3 (2021)
Publisher : Politeknik Negeri Lampung.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jppt.v21i3.1958

Abstract

The purpose of this study was to analyze the distribution pattern of the people's scale pineapple commodity supply chain in Punggur District, calculate the marketing margin in the supply chain for community scale pineapple commodities in Punggur District, and analyze the value added of agro-industry. pineapple on the people's scale in Punggur District. The sampling method was simple random sampling. The number of samples for pineapple farmers was taken as many as 39 people and traders involved in pineapple supply chain channels, pineapple agro-industry players and end consumers. The method used to take samples of traders and end consumers with the snowball method is to follow the flow of the pineapple commodity supply chain from producers to consumers. The research method used is descriptive qualitative and quantitative approaches. The added value of the pineapple agro-industry was analyzed using the calculation of the added value of hayami. The results showed that the pineapple supply chain actors in the research area included; farmers, traders, retailers, and pineapple agro-industry. Farmers as pineapple cultivators are the primary members of the people's scale pineapple supply chain. The target market for people's scale pineapple products is the domestic market, namely markets inside and outside the province of Lampung. The distribution pattern of the dominant pineapple supply chain through intermediaries consists of 3 patterns. The products sold have 3 standards, namely grade A, Grade B, and Grade C. The marketing margin of fresh pineapple agribusiness between farmers and collectors is 26.51%. The pineapple lunkhead agroindustry provides added value of 63.98% Key words: pineapple, added value, margin, supply chain
PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN SAYURAN HIDROPONIK DI KOTA BANDAR LAMPUNG Sutarni Sutarni; Luluk Irawati; Bina Unteawati; Clara Yolandika
Journal of Food System & Agribusiness Volume 2 Nomor 1 Tahun 2018
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v2i1.1107

Abstract

The purpose of this study is to describe the decision making process of purchasing hydroponic vegetables. This research conducted in Bandar Lampung City. The study was conducted on 42 consumers of hydroponic vegetables and 42 non-hydroponic consumers. This research requires a qualitative method approach. Analysis of the stages of consumer purchasing decision-making process used to determine consumer behavior in making purchases of hydroponic and non hydroponic vegetables. Stages in the process of making consumer purchasing decisions in choosing commodities include the introduction of needs, information search, alternative evaluation, purchasing decisions, and post-purchase evaluation.Keywords: Decission Making, Hydroponic, Vegetable
PENINGKATAN DAYA SAING UKM OLAHAN UBIKAYU: PENDEKATAN RANTAI NILAI Fitriani Fitriani; Bina Unteawati; Sutarni Sutarni; Cholid Fatih; Zainal Mutaqin
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 17, No 2 (2021): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v17i2.44423

Abstract

The strategic food resource in Lampung Province is cassava. This study aims to identify the value chain of cassava processed products in Lampung Province. The research method used is a survey, involved 60 SMEs of cassava as respondents. Data analysis uses a value chain analysis approach. The discussion concluded that the main activities on SME value chains consist of input logistics, including procurement of raw materials in the form of fresh cassava from producer farmers, raw/semi-finished materials, and auxiliary materials. The cassava production center in East Lampung is the leading supplier of fresh cassava for the SME. Operation activities including the use of technology and skilled human resources are the key to SME efficiency. SME uses simple technology; the final handling product needs to adopt a market trend.  Output logistics: distribution of products to intermediaries and retail traders through direct delivery. The production of SME needs to improve based on market demand.  Marketing and sales activities involve some SME medium-scale already have good market and distribution networks, but not the small scale. Marketing and distribution of products still rely on traditional market networks. Services activities carried out by industry include accuracy in meeting agreements with partners, including procurement or delivery, and the payment.  Finally, the supporting activities of SME value chains will depend on the ability to identify supplier partners in the procurement of input, and facility needs furthermore will become a node of business cost and profit efficiency.
Analisis Proses Keputusan Pembelian Terhadap Produk Bayam Hidroponik Pradani Afifah Dyah; Chinda Giza Permata; Akas Prasetyo; Eka Wulan Dari; Annisa Fitri; Bina Unteawati
AgriHumanis: Journal of Agriculture and Human Resource Development Studies Vol. 2 No. 2 (2021): Oktober 2021 (AgriHumanis: Journal of Agriculture and Human Resource Developmen
Publisher : Balai Pelatihan Pertanian Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46575/agrihumanis.v2i2.93

Abstract

Para pengusaha dalam membuat strategi pemasaran perlu menganalisa perilaku keputusan pembelian konsumen terhadap suatu produk. Tujuan penelitian mengidentifikasi karakteristik konsumen terhadap produk bayam hidroponik dan meenganalisis proses pengambilan keputusan pembelian terhadap produk bayam hidroponik. Metode pengumpulan sampel dalam penelitian ini menggunakan aksidental sampling sedangkan metode analisis data menggunakan analisis deskriptif. Karakteristik konsumen pembeli produk bayam hidroponik adalah perempuan dengan rentang usia 21-30 tahun yang sudah masih kuliah ataupun bekerja dengan pendapatan perbulannya sekitar kurang dari Rp1.000.000. Berdasarkan gaya hidupnya, rata-rata konsumen mengkonsumsi produk bayam hidroponik untuk pemenuhan kebutuhan harian, dan rata-rata konsumen membeli produk bayam hidroponik dua kali dalam satu bulan. Motivasi konsumen dalam melakukan pembelian yaitu bayam hidroponik memiliki kandungan gizi yang tinggi. Konsumen mendapatkan informasi yang berasal dari media sosial. Evaluasi alternatif dalam pembelian bayam hidroponik adalah kualitas produk bayam hidroponik yang lebih segar. Pembeliam produk bayam hidroponik yaitu dilakukan secara terencana untuk memenuhi kebutuhan sehari-hari. Setelah melakukan pembelian pada produk bayam hidroponik, lebih dominan konsumen yang merasa puas.
Analisis Keputusan Konsumen dalam Pembelian Sayuran Organik di Lampung Febby Hardiyanti; Fadila Marga Saty; Bina Unteawati
Jurnal Ekonomi Pertanian dan Agribisnis Vol 6, No 1 (2022)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2022.006.01.20

Abstract

ABSTRAKPenelitian ini bertujuanuntukBack to NatureGaya hidup masyarakat berubah dari mengonsumsisayuranan anorganik menjadi sayuranan organikMenjadi peluang bagi ritel modern dalam memasarkan sayuranan organik contohnya di LampungKonsumenFaktor-faktor yang mempengaruhi konsumen dalam pembelian sayuranan organikFaktor Internal KonsumenUsiaJumlah pendapatanTingkat pendidikanMotivasi pembelianJumlah tangungan keluargaAtributKemasanHargaKesegaran SayurananInformasiAnalisis Regresi Linear Bergandamenganalisis proses pengambilan keputusan pembelian konsumen terhadap sayuran organik, dan menganalisis sikap konsumen terhadap atribut sayuran organik. Metode penarikan sampel ditentukan dengan Proporsional Cluster Random Sampling. Penelitian ini dilakukan di Provinsi Lampung dengan jumlah responden sebanyak 55 konsumen. Analisis data yang digunakan analisis deskriptif dan multiatribut fishbein. Hasil penelitian menunjukkan bahwa konsumen mengetahui sayuran organik melalui rekomendasi teman atau keluarga. Alasan konsumen mengonsumsi sayuran organik karena sayuran organik lebih bervariasi serta manfaat dan kualitas yang terkandung dalam sayuran organik. Konsumen menyatakan puas terhadap sayuran organik dan akan mencari sayuran organik ke supermarket lain, apabila supermarket yang dikunjungi tidak tersedia sayuran organik. Sikap konsumen (Ao) terhadap sayuran organik adalah positif dengan skor total 90,90. Atributkeragaman sayuran organiktidak mempengaruhi konsumen dalam pembelian sayuran organik. 
Pemodelan Loyalitas Konsumen Berdasarkan Kepuasan Terhadap Atribut Produk Madu Suhita bina unteawati; Edy Humaidi; Kusmaria
Jurnal Penelitian Pertanian Terapan Vol 22 No 3 (2022)
Publisher : Politeknik Negeri Lampung.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jppt.v22i3.2701

Abstract

The purpose of this study is to analyze what factors affect consumer satisfaction with Suhita honey, analyze what factors affect consumer loyalty Suhita honey, analyze the effect of satisfaction on consumer loyalty Suhita honey, describe a model of consumer loyalty on product attributes of Suhita honey. This research was conducted by survey method and direct observation. The sampling method in this study will be carried out using the accidental sampling method. The analytical techniques used are descriptive analysis and Structural Equation Modeling (SEM) analysis. The results showed that only two variables had a significant effect, namely the product quality variable with P-values ​​of 0.033 (<0.05) and the service quality variable with P-values ​​of 0.031 (<0.05). Meanwhile, the price variable has no significant effect on consumer satisfaction, seen from the P-values ​​of 0.815 (> 0.05). Furthermore, for the test results whether there is an influence between consumer satisfaction on consumer loyalty shows a significant influence seen from the value with P-values ​​of 0.000 (<0.05), meaning that satisfaction has an effect on consumer loyalty.
Penentuan Keputusan Pembelian Singkong Keju di Cikarang Utara Kabupaten Bekasi Rosdiana Septiani; Fadila Marga Saty; Bina Unteawati
Sigmagri Vol 2 No 2 (2022): Desember (2022)
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/sigmagri.v2i02.820

Abstract

This study aims to explain the consumer characteristics of cassava cheese, analyze the influence between price, product quality, service quality and promotion in determining consumer decisions in purchasing cheese cassava and the level of consumer satisfaction. The sampling method was determined by Proportional Cluster Random Sampling, the respondents were 52 consumers of cassava cheese. The data analysis technique used is descriptive analysis, regression analysis, Importance Performance Analysis (IPA) and Net Promoter Score (NPS). The results showed that the characteristics of cassava cheese consumers were 57.69% consisting of women aged 21-25 years, as many as 38.46% working as students had an income of Rp 0-500,000/month. There are 9 levels of consumer satisfaction (affordable prices, prices according to product quality, good taste, suitable for consumption, attractive appearance, satisfactory quality, fast serving, fast serving and friendly with buyers). The NPS value of 36% as many as 24 people means that consumers make repeat purchases and are willing to recommend
Co-Authors Akas Prasetyo Analianasari Analianasari Annisa Fitri Chinda Giza Permata Cholid Fatih Clara Yolandika Dayang Berliana Dewi Kania Widyawati Edy Humaidi Eka Wulan Dari Fadila Marga Saty Febby Hardiyanti Fitriani Fitriani Fitriani Irmayani Noer Kusmaria Luluk Irawati M Rofiq Marlinda Apriyani Pradani Afifah Dyah Pramudia Tami Wandira Rosdiana Septiani Sri Handayani Sutarni Sutarni Sutarni Sutarni Sutarni Sutarni Sutarni, Sutarni Teguh Budi Trisnanto Trisnanto, Teguh Budi Zainal Mutaqin