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Preferensi Konsumen Terhadap Atribut Produk Sayuran Organik di Kota Bandar Lampung Sutarni Sutarni; Teguh Budi Trisnanto; Bina Unteawati
Jurnal Penelitian Pertanian Terapan Vol 17 No 3 (2017)
Publisher : Politeknik Negeri Lampung.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jppt.v17i3.337

Abstract

Specific Objectives of this research are: (1) analyze the attributes of organic agricultural products desired by consumers, (2) analyze the consumer preference for organic food product attributes, this research will be carried out in Bandar Lampung Supermarkets. The choice of location is done intentionally (purposive). Samples were taken as many as 30 respondents who consume organic agricultural products. The analytical method used, namely: Conjoint analysis, valuation of non-market value approach; contigensi valuation method (CVM). Research results show (1) A very important factor in the purchase of organic agricultural products is the first factor, namely: certificate of organic products labeled (for organic certification) reached 54.217%, the second factor is the availability or stock of organic products in the Supermarket (17.419%), the third factor is the packaging of organic agricultural products  (14.237%), and the last factor is the price of agricultural products (14.127), (2) Consumers prefer lower prices on organic products, organic agricultural products labeled (there is organic certificate of agencies or institutions), the availability or many stock of goods , and attractive packaging using sealed plastic and tidy.
Value Added of Paddy Seed Processing in Metro City Teguh Budi Trisnanto
Jurnal Ilmiah ESAI Vol 7 No 2 (2013)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/esai.v7i2.989

Abstract

Paddy seed breeding as an alternative income resource has a great opportunity to enhance farmer’s welfare.  This research aims to analyze value added of paddy seed processing in Metro City.  The research was conducted at Purwoasri, North Metro sub district on March until November 2012.  Respondents are 21 members of Amurwat II farmer groups.  Data was collected by survey method.  Hayami method used to count the value added of paddy seed processing.   Based on analysis, every kg input of paddy seed will produce 0,85 kg of certified paddy seed.  The value added of paddy seed processing for each kilogram   reached  1.532,94 Rupiahs.   The ratio of value added toward product value is 28,63%, it means each 100,00 Rupiahs of  product value will get value added Rp28,63.  An employee who involved in paddy seed processing will get 169,91rupiahs for each kilogram of paddy seed input.    Keyword:  paddy seed, value added, farmer
PENGEMASAN PRODUK INOVATIF UNTUK MENINGKATKAN DAYA SAING PRODUK DI UMKM EYEK-EYEK REGGAE Tunjung Andarwangi; Fitriani Fitriani; Teguh Budi Trisnanto; Sutarni Sutarni; Fadila Marga Saty; Marlinda Apriyani; Dayang Berliana; Rini Desfariyani; Dita Pratiwi
Jurnal Abimana (Jurnal Pengabdian Kepada Masyarakat Nasional) Vol 1 No 1 (2024): Mei
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/abimana.v1i1.3536

Abstract

UMKM di bidang pengolahan makanan memiliki potensi untuk terus di kembangkan. Produk pangan yang sudah diolah hendaknya dikemas dengan baik, sehingga dapat menjaga mutu produk. Kemasan yang dirancang dengan baik dapat membangun kepercayaan masyarakat akan produk yang dipasarkan. Pengemasan suatu produk biasanya dilakukan oleh produsen untuk dapat merebut minat konsumen terhadap pembelian barang. UMKM Eyek-Eyek Reggae yang berada di Desa Donomulyo Kabupaten Lampung Timur merupakan UMKM yang memproduksi Eyek-Eyek dengan bahan dasar singkong. Desain kemasan yang sederhana menyebabkan pemasaran produk eyek-eyek hanya sebatas di Desa Donomulyo. Pengusaha ingin memperluas pangsa pasarnya hingga keluar desa sehingga diadakan pelatihan terkait kemasan produk. Pelatihan dilaksanakan pada Hari Rabu, 15 Maret 2023. Pelatihan dilaksanakan melalui 3 tahap yaitu penyam[aian materi, praktik langsung, dan evaluasi kegiatan. Peserta sangat antusias dengan adanya pelatihan terkait kemasan produk. Terciptanya desain kemasan produk ini diharapkan dapat menjadi inspirasi dan memicu masyarakat untuk terus berinovasi dalam pemberdayaan produk serta dapat meningkatkan keuntungan produsen.