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All Journal Jurnal Cafetaria Intelektual : Jurnal Penelitian Dosen Akuntansi
Lod Sulivyo
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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CONSUMER VALUE, CONSUMER EXPERIENCE AND CONSUMER SATISFACTION Lod Sulivyo
JURNAL CAFETARIA Vol 2 No 1 (2021): JURNAL CAFETARIA
Publisher : Program Studi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/akuntansi.v2i1.281

Abstract

Hubungan antara nilai pelanggan dan kepuasan pelanggan juga terkait dengan nilai pelanggansebagai persepsi pelanggan tentang konsekuensi yang diinginkan dari penggunaan produk.Semakin tinggi nilai pelanggan, semakin tinggi kepuasan pelanggan. Dengan adanyaexperiential marketing, pelanggan akan mampu membedakan produk dan jasa yang satu denganyang lainnya karena pelanggan dapat merasakan dan memperoleh pengalaman secara langsungmelalui lima pendekatan (sense, feel, think, act, relate), baik sebelum maupun ketika pelangganmenggunakan sebuah produk atau jasa. Setelah menggunakan produk atau jasa, maka pelangganakan merasakan adanya kepuasan atau ketidakpuasan sesuai dengan harapan sebelummenggunakan. Semakin tinggi experiential marketing yang dirasakan maka semakin tinggikepuasan yang dirasakan pelanggan.
The Influence of Work-Life Balance, Employee Engagement, and Job Satisfaction on Improving Job Performance of Manufacturing Company Employees Dheni Hermaen; Arsadi; Subandriyo; Faye Maya Dewi; Lod Sulivyo
JOURNAL INTELEKTUAL Vol 3 No 2 (2024): JOURNAL INTELEKTUAL
Publisher : LPPM STIE PPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61635/jin.v3i2.207

Abstract

Introduction/Main Objectives: To determine the influence and relationship that will improve job performance through the role of work-life balance, employee engagement and job satisfaction. Background Problem: In managing human resources in the industry, how can workers improve their performance by deepening the importance of employee performance in improving the company's work results. Novelty: Conducting tests in the manufacturing industry sector with analysis tools using smartPLS. Research Method: Using quantitative methods with the SEM (Structural Equation Model) method, conducting discriminant validity analysis, Squareroot of Average Variance Extracted (AVE), conducting Variance Inflating Factor (VIF) analysis, composite reliability (CR), then conducting R square and T-statistic analysis. Findings/Results: That there is a significant influence that can improve the company's work performance including life balance, employee engagement and job satisfaction. Conclusion: Companies need to improve employee work performance by paying attention to employee life balance very well and wisely.
The Use of Beauty Products in Purchasing Decisions Reviewed from the Perspective of Product Quality and Brand Image Tessa Handra; Subandriyo; Lod Sulivyo; Faye Maya Dewi
JOURNAL INTELEKTUAL Vol 4 No 1 (2025): JOURNAL INTELEKTUAL
Publisher : LPPM STIE PPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61635/jin.v4i1.209

Abstract

Introduction/Objective: This study discusses the analysis of the Influence of Product Quality (X1) and Brand Image (X2) on Purchase Decisions (Y) of Beauty Products on Female Students in Private Institutions in Tangerang Regency.. Background of the Problem: The growth of the beauty industry in Indonesia has experienced rapid growth, beauty products have become primary needs and not just secondary needs and consider beauty products as self-expression and a means to increase self-confidence. Novelty: Analyzing the same variables according to previous research by testing different research locations and samples. Research Method: Using a quantitative descriptive approach, data was taken from users of local cosmetic brands obtained 71 samples with Slovin's theory and the tool for analysis used was SPSS. Findings/Results: It is proven that there is an influence that can positively consider purchasing decisions, namely product quality (X1) and brand image (X2) on local cosmetic users among female students. Conclusion: This finding provides important implications in paying attention to product quality and brand image in purchasing decisions in terms of cosmetic products because beauty products are their self-expression
Co-Authors Arsadi Dheni Hermaen Faye Maya Dewi Subandriyo Tessa Handra Tessa Handra