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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Inovasi Bisnis (Inovbiz) Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Journal of Tourism Sustainability Jurnal Pengabdian Masyarakat Bhinneka
Handika Fikri Pratama, Handika Fikri
Politeknik Pariwisata Palembang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Public Health Social Sciences Other

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ANALISIS PERAN DINAS PARIWISATA KOTA PALEMBANG DALAM PENGEMBANGAN WISATA MICE Anggraini, Meisya; Iqbal, Muhammad; Pratama, Handika Fikri
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.101542

Abstract

The MICE (Meeting, Incentive, Convention, and Exhibition) industry contributes significantly to economic growth at both national and regional levels. As a metropolitan city in western Indonesia, Palembang holds great potential for MICE tourism development, supported by adequate infrastructure, rich cultural heritage, and an increasing number of events and tourist visits. This study aims to analyze the role of the Palembang City Tourism Office in MICE tourism development, specifically in its functions as a motivator, facilitator, and dynamizer. The study using a descriptive qualitative approach, using in-depth interviews with selected internal informants. The findings show the Palembang City Tourism Office has actively promoted awareness and public participation, established regulations, improved infrastructure, and provided human resource training. It also fosters collaboration among stakeholders and initiates major MICE events. These efforts highlight the government's strategic role in strengthening Palembang’s position as an emerging MICE destination. Keywords: MICE, Role of the government, Motivator, Facilitator, Dynamizer
Peran Volunteer Dalam Penyelenggaraan MICE (Studi Kasus : Sriwijaya Expo 2022 oleh PT. Garindo Media Utama) Fikri Pratama, Handika; Iqbal, Muhammad; Agustina, Melsa
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 4 No. 1 (2024): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis April 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11190211

Abstract

This research aims to determine the role of volunteers in organizing the MICE study in the Sriwijaya Expo case. In organizing events, it is often known that non-professional staff are used whose expertise is not yet available. The approach used is qualitative with triangulation of source, technical and time data processing techniques. There were two sources, namely the deputy director of PT Garindo Media Tama and Sriwijaya Expo 2022 volunteers. The results of this approach found that during the establishment process there was no discipline and low initiative. However, even though there is a shortage, the organizers feel helped by the presence of volunteers and will continue to use volunteers in future activities.
Pengaruh Social Media Marketing terhadap Keputusan Pembelian di Venue Golden Sriwijaya Building Kota Palembang Fikri Pratama, Handika; Agus Priyanto, Wisanggeni; Aprigo, Aprigo
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 2 No. 1 (2022): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis April 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

With the advancement of technology in the current era of social media becoming popular in the community, especially instagram applications, many companies use instagram as a means of berbinis because of the many features in it such as feedphoto, story, and various effects to beautify the photos of products to be marketed. Not only that instagram application is also very accessible with the development of the internet, everyone can easily access so that the wider the market that will reach to influence consumers to be interested in the products offered. The formulation of the problem in this study is whether social media marketing affects purchasing decisions. The method used in this study is quantitative method. The data source is primary data and secondary data. Data collection techniques consist of observations, interviews, and questionnaires. The population in this study was 1878 as a social media follower of Instagram. For the data analysis process using simple regression analysis, coefficient of determination and t test with social media marketing as variable X (independent) and purchasing decision as variable Y (dependent). Social media marketing has a significant influence on purchasing decisions. With the result that social media marketing to purchase decisions is 67.2% while the remaining 32.8% is influenced by other variables that were not studied in this study. The conclusions in this study show that social media marketing variables have a significant effect on purchasing decision variables.
Co-Authors Agus Priyanto, Wisanggeni Agustina, Melsa Alditia Detmuliati Aly, Muhammad Nilzam Aprigo, Aprigo Asmoro, Agung Yoga Budiman Sakti Fadhela, Rahmi Fitriansyah, Yayan Dian Gunawan, M. Zuhri Hazisma, Suhairi Iqbal, Muhmmad Kurniawan, Ahmad Meisya Anggraini Muhammad Iqbal Nurwijayanti Pramita, Resti Dinda Yahyaddin, Muh Yahyaddin, Muhmmad