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All Journal Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) Journal of Event, Travel and Tour Management Barista : Jurnal Kajian Bahasa dan Pariwisata
Agus Priyanto, Wisanggeni
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Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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The Optimizing Sponsorship Strategies for Music Concerts: Insights from 'Nyanyian Riang Gembira 2023’ Putri, Rachmayani; Agus Priyanto, Wisanggeni; Hasan, Hanif
Journal of Event, Travel and Tour Management Vol. 5 No. 1 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v5i1.1946

Abstract

Sponsorship plays a fundamental role in the success of events by providing financial, service, and product support. This study aims to explore sponsorship activities and strategies for their development at the Nyanyian Riang Gembira 2023 event organized by CV Endless Creative Production. A qualitative research approach was used, incorporating data collection methods such as interviews, observations, and documentation. The analysis was conducted using five stages: SOAR analysis, data reduction, data presentation, conclusion drawing, and triangulation. The findings indicate that while CV Endless Creative Production has made significant efforts in sponsorship management, the implementation remains suboptimal, particularly due to the absence of a specialized sponsorship strategy. The study highlights that the sponsorship development strategy is essential for brand recognition, strengthening relationships with sponsors, achieving sponsorship targets, and establishing a structured sponsorship framework. These findings emphasize the need for a more systematic approach to sponsorship acquisition and management to enhance event sustainability and financial stability.
Pengaruh Social Media Marketing terhadap Keputusan Pembelian di Venue Golden Sriwijaya Building Kota Palembang Fikri Pratama, Handika; Agus Priyanto, Wisanggeni; Aprigo, Aprigo
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 2 No. 1 (2022): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis April 2022
Publisher : Politeknik Negeri Sriwijaya

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Abstract

With the advancement of technology in the current era of social media becoming popular in the community, especially instagram applications, many companies use instagram as a means of berbinis because of the many features in it such as feedphoto, story, and various effects to beautify the photos of products to be marketed. Not only that instagram application is also very accessible with the development of the internet, everyone can easily access so that the wider the market that will reach to influence consumers to be interested in the products offered. The formulation of the problem in this study is whether social media marketing affects purchasing decisions. The method used in this study is quantitative method. The data source is primary data and secondary data. Data collection techniques consist of observations, interviews, and questionnaires. The population in this study was 1878 as a social media follower of Instagram. For the data analysis process using simple regression analysis, coefficient of determination and t test with social media marketing as variable X (independent) and purchasing decision as variable Y (dependent). Social media marketing has a significant influence on purchasing decisions. With the result that social media marketing to purchase decisions is 67.2% while the remaining 32.8% is influenced by other variables that were not studied in this study. The conclusions in this study show that social media marketing variables have a significant effect on purchasing decision variables.
Optimizing the Synergy Between Hotel and Event Organizer to Enhance Palembang City's Appeal as a Mice and Event Destination Agus Priyanto, Wisanggeni; Kurniawan, Ahmad; Riady, Iwan; Pratama, Melati
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 12 No. 01 (2025): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v12i01.2254

Abstract

This study aims to examine the optimization of synergy between hotels and event organizers in enhancing the appeal of Palembang City as a Meeting, Incentive, Convention, and Exhibition (MICE) destination. Using a mixed-methods approach, qualitative data were analyzed thematically using NVivo software, while quantitative data were analyzed using descriptive and inferential statistics. Thematic findings reveal that intensive collaboration among stakeholders is the key to successful synergy, but there are still limitations in terms of international standard facilities and human resource competencies. Digital technology, particularly for hybrid events and marketing management, is also an important requirement. Quantitative analysis shows that the quality of facilities and the effectiveness of communication significantly influence participant satisfaction and the enhancement of destination appeal. The systematically built synergy has a tangible positive impact on MICE development in Palembang. Therefore, synergy must be accompanied by concrete investment in facilities and technology as the foundation for sustainable and competitive MICE destination development. This study contributes to the development of MICE tourism industry strategies in emerging destinations through a collaborative, integrative, and adaptive approach to global trends. Keywords: Synergy, Hotel, Event Organizer, MICE Destination, Palembang, Collaboration, Digital Transformation, Tourism Development.
Co-Authors Aprigo, Aprigo Handika Fikri Pratama, Handika Fikri Hasan, Hanif Kurniawan, Ahmad Pratama, Melati Putri, Rachmayani Riady, Iwan