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All Journal International Journal of Travel, Hospitality and Events Acitya Wisesa: Journal of Multidisciplinary Research Jurnal Sains Terapan Pariwisata
Reni Sulistyowati
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Library & Information Science Physics Public Health Social Sciences Transportation Veterinary Other

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Analisis Strategi Pemasaran Daily Routine Coffee Bandung Saptadinata, Abi; Ritasari, Rd Rita; Sulistyowati, Reni; Kusmayadi; Nurrizki, Muhammad Ghifari
Jurnal Sains Terapan Pariwisata Vol. 7 No. 3 (2022): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v7i3.338

Abstract

West Java is one of the provinces in Indonesia that has the potential for business people to develop a form of business. One of the business fields that have significant opportunities is culinary tourism. The coffee shop is a business mushrooming with the increasing trend of coffee shops. This research is tasked with knowing the marketing strategy of Daily Routine Coffee Bandung during the COVID-19 pandemic to increase sales at Daily Routine Coffee. The research method is done using qualitative research methods with a descriptive approach. The unit of analysis used in this final project research is Daily Routine Coffee in Bandung. This business is a business engaged in the F&B sector. The sample will be used in the form of sales trend data and environmental analysis of internal and external company strategies at the Daily Routine Bandung coffee shop. Based on the research results using Marketing Mix Analysis, a suitable strategy to be implemented is an Intensive Strategy (market penetration, market development, and product development). Based on IFAS & EFAS analysis, a value of 3.68 is obtained for external factors, and internal factors is obtained at 3.52. Thus, internal factors are more vital than external factors in the accepted trend. IFAS/EFAS analysis is in quadrant 1 (Grow and Build). Therefore, this describes a very favorable situation
Pokdarwis Dewi Sri Contribution in Development Sendangsari Tourism Village, Wonosobo Maryetti; Marya Yenny; Reni Sulistyowati; Rd Rita Ritasari; Taufiqurrahman Hafy
International Journal of Travel, Hospitality and Events Vol. 3 No. 1 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i1.351

Abstract

Purpose: This study aims to determine the contribution of the local community and the government to the development of tourism in Sendangsari Village, to discuss the government's steps in mobilizing the community to develop tourism, and to find out the tourism potentials in Sendangsari Village. Research methods: In this study, researchers used descriptive qualitative research with data collection techniques using observation and interviews from several informants related to tourism development in the Sendangsari Tourism Village. To obtain information, researchers used a purposive sampling technique. Results and discussion: The benefits that are expected from this research are to be able to add insight and experience that researchers have gained while undergoing lectures and add new insights and knowledge about tourism for the community and local government in developing tourism in Sendangsari Village. The results of this study show the contribution of local communities to tourism development in the Sendangsari Tourism Village by becoming local guides, homestay providers, souvenirs, culinary delights and assisting in tourism village promotion activities. Implications: Sendangsari Village is located at an altitude of 1013 meters above sea level and has temperatures ranging from 18°-28°C so it is suitable for tourists who want to travel here. In addition, Sendangsari Tourism Village also has tourist attractions that can be visited such as cultural tourism, nature tourism, agro tourism, and live-in. The government's role in mobilizing the community in Sendangsari Village is quite optimal because the government helps in financing facilities and infrastructure and provides guidance to tourists in Sendangsari Village   Keywords: Sendangsari Tourism village, Community Contribution, Tourism Development
USING MICROSOFT SWAY IN IMPROVING ONLINE LEARNING: A CASE OF THE FOURTH GRADERS OF SDN BUBUTAN III/71 SURABAYA Nurhayati, Titis; Sulistyowati, Reni
Acitya Wisesa: Journal of Multidisciplinary Research Vol. 1 Issue 3 (2022)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.569 KB) | DOI: 10.56943/jmr.v1i3.166

Abstract

The objective of this research is to improve student learning outcomes by using Microsoft Sway media for class IV-A at SDN Bubutan III/71 Surabaya. The research method used is classroom action research and the research subjects are students of class IV-A SDN Bubutan III/71 Surabaya with total of 34 children. The data collection techniques in this research is using tests which all are combined in quantitative descriptive. The results of this research indicated that the application of Microsoft Sway media in the online learning for class IV-A is conducted through 2 cycles by using test techniques which had increased in their learning outcomes. This is attested by the acquisition of student scores before-after using Microsoft Sway. The first cycle activities before using Microsoft Sway media, from the total assessed of 34 students, only 20 students or 58.82% who can complete the KKM and for the rest of 14 students or 41.18% who cannot complete the KKM. Furthermore, the second cycle was implemented to them and student learning outcomes increased, from 34 students, there were 30 students or 88.24% who completed the KKM and 4 other students or 11.76% who cannot complete the KKM. Therefore, it is important to all elements in primary school both senior and junior teachers to implement further this Microsoft Sway media in improving online learning.
Marketing Strategy of Sari Delicatessen Pastry Shop at Sari Pacific Jakarta Marya Yenny; Reni Sulistyowati; Maryetti; Milanda Afriani
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i2.15

Abstract

ABSTRACT Purpose: This research aims to discover a marketing strategy that could improve pastry products at Sari Delicatessen Sari Pacific Jakarta. Research methods: The data collection method used was purposive sampling. This research is descriptive qualitative using SWOT analysis to evaluate and identify opportunities, maximize strength, decrease weakness and avoid threats. Results and discussion: The S-O, S-T, W-O, and W-T strategies implemented to improve pastry products at Sari Delicatessen Sari Pacific Jakarta are creating more variated products, expanding market segments, creating new products for home delivery, and also developing facilities to accommodate the customer’s needs. The score for internal factors of Sari Delicatessen Sari Pacific Jakarta is 3.65, and the external factor score is 3.55. Thus, it can be concluded that the business position matrix in the IFAS and EFAS is in quadrant 1 or has a solid competitive position and fast market growth. Implication: The pastry products at Sari Delicatessen at Hotel Sari Pacific Jakarta need to maintain factors that fall into the category of opportunities so that marketing strategies through the optimal promotion are expected to increase sellers of pastry products at Sari Delicatessen. Keywords: hotel, pastry shop, marketing strategy, SWOT analysis.
Co-Authors Abi Saptadinata Kusmayadi Marya Yenny Maryetti Milanda Afriani Nurhayati, Titis Nurrizki, Muhammad Ghifari Rd Rita Ritasari Ritasari, Rd Rita Taufiqurrahman Hafy