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All Journal Jurnal Scientia SOSEK: Jurnal Sosial dan Ekonomi Journal Of Business, Finance, and Economics (JBFE) Jurnal Fokus Manajemen Jurnal SALMAN : Sosial dan Manajemen Jurnal Masyarakat Indonesia Journal of Management, Economic, and Accounting International Journal of Economics, Accounting, and Management International Journal of Management, Economic and Accounting
Fitra Arlina Nasution
Universitas Pembangunan Panca Budi
Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Peningkatan Kesejahteraan Ekonomi Masyarakat Dengan Alokasi Dana Desa Dan Kebijakan Desa Fitra Arlina Nasution
SOSEK : Jurnal Sosial dan Ekonomi Vol 2, No 1 (2021): Maret-Juni
Publisher : SOSEK : Jurnal Sosial dan Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55357/sosek.v2i1.121

Abstract

Penelitian ini mendeskripsikan mengenai manfaat alokasi dana desa, manfaat dana desa dan kebijakan desa terhadap kesejahteraan masyarakat. Hal ini juga dilakukan untuk mengetahui apakah manfaat alokasi dana desa, manfaat dana desa dan kebijakan desa sama-sama berpengaruh terhadap kesejahteraan masyarakat. Penelitian ini dilakukan di desa Uteun Pulo kecamatan Seunagan Timur kabupaten Nagan Raya.Responden terdiri dari 38 Kepala Keluarga dari berbagai latar pendidikan dan pekerjaan yang berbeda-beda.Semua data diolah dengan analisis regresi berganda dengan melihat uji validitas, reabilitas, dan pengujian hipotetis dengan uji F uji t dan uji determinasi. Hasil penelitian ini menunjukan bahwa manfaat alokasi dana desa, manfaat dana desa berpengaruh terhadap kesejahteraan masyarakat sedangkan kebijakan desa tidak berpengaruh terhadap kesejahteraan masyarakat, dan manfaat alokasi dana desa, manfaat dana desa dan kebijakan desa sama-sama berpengaruh terhadap kesejahteraan masyarakat.
Confirmatory Faktor Analisis Fluktuasi Harga Obligasi Pada Perusahaan Perbankan Indonesia Fitra Arlina Nasution
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Publisher : Fisarrearch

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.667 KB)

Abstract

This investment is made to finance the company's operations through the issuance of shares and bonds. Judging from Indonesia's investment opportunities every year, the average investment opportunity has increased from year to year. Investment in financial assets is the type of investment that is most often made by investors, because it is generally intangible but still has a high value. One example of a financial asset traded on the bond stock exchange is. The main reason is that many investors are attracted to bonds because bonds provide a fixed yield (return) over a relatively long period of time and do not affect interest rate fluctuations. In addition, investors want the security of their invested capital through high quality bonds. Credit interest rates, inflation rates, curves, leverage as measured by debt to equity ratio (DER), firm size and profitability as measured by return on assets (ROA) and debt to asset ratio (DAR) are very influential on the ups and downs bond. This study aims to determine whether credit interest rates, inflation rates, exchange rates, leverage, firm size, profitability and debt-to-asset ratios have a significant effect on bond prices in companies, either partially or simultaneously. The data from this study were obtained from the financial statements of the Go Public Property companies listed on the Indonesia Stock Exchange. The sample of this research is 18 banking companies listed on the Indonesia Stock Exchange and data from 2013 – 2017. The determination of the sample uses the purposive sampling method. The type of data used is secondary data with the media in the form of audited financial statements of companies listed on the Indonesia Stock Exchange. The results show that the inflation rate and leverage partially have no significant effect on bond prices, while DAR partially has a significant effect on bond prices in banking companies listed on the Indonesia Stock Exchange. Inflation rate, leverage and DAR simultaneously have a significant effect on bond prices in banking companies listed on the Indonesia Stock Exchange.
ENHANCE SERVICE QUALITY WITH CONFLICT MANAGEMENT IN THE COMPANY Fitra Arlina Nasution
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

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Abstract

In this paper, conflict research is part of human nature in social life which can improve good management and be used as a stimulus to improve the quality of performance. This research examines the sources of conflict and the urgency of conflict management in Islamic educational institutions. This research is a library research with a descriptive approach. Conflict management in corporate institutions is one of the effective ways to increase work productivity. The key to the effectiveness of conflict management in Islamic educational institutions is the ability and innovation of institutional leaders in combining or choosing the best among several conflict management strategies such as giving explanations (tabayyun), deliberation, tahkim, ishlah, and other strategies.
Pengaruh Kepemimpinan, Kerjasama dan Disiplin Kerja terhadap Kinerja Pegawai pada PT. Perkebunan Nusantara IV Kota Medan Tivana Putri Sahira; Fitra Arlina Nasution; Saimara A.M Sebayang
Journal Of Business, Finance, and Economics (JBFE) Vol 5 No 1 (2024): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v5i1.5225

Abstract

This research was conducted at PTPN IV Medan with the aim of research to analyse the effect of leadership, cooperation, and work discipline partially and simultaneously on employee performance in the company. The population is employees who work in the company as many as 257 people, the sample used is a random sample with sampling using the Slovin formula, so that the number of research samples obtained is 72 respondents. The type of data used is primary data and the data source used is secondary data, data collection techniques using literature study, survey and observation. The data analysis technique is multiple linear regression, classical assumption test and hypothesis testing. The results showed that leadership, cooperation and work discipline partially and simultaneously had a positive and significant effect on employee performance at PTPN IV Medan. There is a sufficient correlation between leadership, cooperation and work discipline with employee performance and the percentage of 29.1% and the remaining 70.9% can be explained by other variables not studied such as compensation, incentives, training, promotions and so on.
Implementasi Bantuan Program Peningkatan Kebiasaan Menuju Masyarakat Sejahtera Di Kelambir Lima Fitra Arlina Nasution
Jurnal Masyarakat Indonesia (Jumas) Vol. 3 No. 02 (2024): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v3i02.140

Abstract

This community service initiative is driven by the goal of improving the well-being of beneficiary families (KPM) from the Family Hope Program (PKH) so that the community can achieve better living standards and welfare. As one of the cities in North Sumatra Province, Kelambir Lima was chosen as the location for this service. The focus of this initiative is to determine whether changes in service practices have an impact on the Family Hope Program (PKH) and community welfare. The aim of this research is to assess the influence of PKH on community welfare. The study involved a sample of 227 KPM, with data collected through questionnaires and analyzed using SEM (Structural Equation Modeling) with Amos software. The hypothesis testing results indicated that the variables of social services, social assistance, and housing have a significant impact on PKH. Additionally, the housing variable has a significant impact on community welfare, while the social services and social assistance variables do not significantly affect community welfare. Furthermore, community welfare does not have a significant impact on the PKH program.
Analysis of Product Quality, Price, and Brand Trust on Purchasing Interest of Phonska Plus NPK Fertilizer Retailers in Deli Serdang Regency Muhamad Ari Wibowo; Erwansyah Erwansyah; Fitra Arlina Nasution
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11037

Abstract

This study aims to determine the effect of product quality, price, and brand trust on purchasing interest of NPK Phonska Plus fertilizer retailers in Deli Serdang Regency. The object of this study was NPK Phonska Plus fertilizer retailers in Deli Serdang Regency. The population and sample of this study amounted to 40 retailers. Data processing used SPSS Version 26. Data testing was carried out using the classical assumption test and multiple linear regression. The calculated t value of product quality was 4.904> t table 1,688 and a significance of 0.000 <0.05, so product quality partially had a positive and significant effect on purchasing interest. The calculated t value of price was 2.708> t table 1.688 and a significance of 0.010 <0.05, so price partially had a positive and significant effect on purchasing interest. The calculated t value of price is 8.643> t table 1.688 and significance 0.000 <0.05, then brand trust has a partial positive and significant effect on purchase interest. The F test results show that the F count is 106.656> F table 2.64 significant value 0.000 <0.005 means that product quality, price and brand trust simultaneously have a significant effect on purchase interest. The R² test result is 0.899 meaning that 89.9% of purchase interest can be obtained and explained by the variables of product quality, price and brand trust.
Analysis Of Digital Marketing, Brand Awareness, Brand Image, And Price On Students' Decisions Studying At Panca Budi Development University M. Ghazali Prasetyo; Hidayati Purnama Lubis; Fitra Arlina Nasution
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11119

Abstract

The abstract is written in several sections described below, a maximum of 250 words in This study aims to analyze the influence of digital marketing, brand awareness, brand image, and price on students' decisions to study at Panca Budi Development University (UNPAB). The research approach used in this study is associative and quantitative. The population in this study were students of the Management Study Program at UNPAB with a sample of 100 respondents, determined using a saturated sampling technique. Data were collected through a Likert scale questionnaire and analyzed using multiple linear regression analysis with the help of the SPSS application. The results of the study indicate that partially digital marketing and brand image do not have a significant effect on students' decisions. In contrast, brand awareness and price have a positive and significant effect on students' decisions in choosing to study at UNPAB. Meanwhile, simultaneously digital marketing, brand awareness, brand image, and price have a significant effect on students' decisions. The coefficient of determination (R²) value of 0.404 indicates that the four independent variables are able to explain 40.4% of the variation in student decisions, while the remaining 59.6% is influenced by other factors outside the research model. The results of this study indicate that students' decisions in choosing a university are based more on rational considerations, especially regarding the level of brand awareness and the perception of price that corresponds to the benefits obtained, rather than simply digital information and brand image.
Analysis of the Influence of Leadership, Motivation, and Work Environment on Employee Performance of PT. Zahara Jaya Mulia Shakila Zhuhrinanda; Soulthan Saladin Batubara; Fitra Arlina Nasution
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1102

Abstract

This study aims to analyze the influence of leadership, motivation, and work environment on employee performance at PT. Zahara Jaya Mulia. The research employed a quantitative approach with a total sample of 40 employees. Data were collected using a questionnaire, and the analysis was carried out through multiple linear regression, t-test, F-test, and the coefficient of determination (R²). The results indicate that: (1) leadership has a positive and significant effect on employee performance; (2) motivation has a positive and significant effect; (3) the work environment also has a positive and significant effect; and (4) simultaneously, the three independent variables contribute significantly to employee performance. The contribution of the independent variables to the dependent variable is relatively strong, as reflected in the R² value of 0.388. The practical implication of this study is that the company needs to enhance leadership quality, improve work motivation through an effective reward system, and create a more conducive work environment in order to improve employee performance.
Analysis Of Cultural Attractions, Digital Information, And Social Media Content On Tourist Satisfaction At Maimun Palace, Medan Dewi Apriliya Ritonga; Hidayati Purnama Lubis; Fitra Arlina Nasution
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1539

Abstract

This study aims to analyze the influence of cultural attractions, digital information, and social media content on tourist satisfaction at Maimun Palace in Medan. The research employed an associative quantitative approach involving 99 domestic tourists who visited Maimun Palace. The respondents were selected using an accidental sampling technique. Data were analyzed using multiple linear regression with the assistance of SPSS software.The results indicate that cultural attractions have a positive and significant effect on tourist satisfaction. Meanwhile, digital information and social media content do not show a significant partial effect on tourist satisfaction. However, simultaneously, these three variables have a positive and significant influence on tourist satisfaction. The coefficient of determination (R²) value of 0.500 indicates that 50% of the variation in tourist satisfaction can be explained by cultural attractions, digital information, and social media content, while the remaining 50% is influenced by other factors outside the research model. Overall, the findings highlight that cultural values and local heritage remain essential factors in shaping tourist satisfaction in historical tourism destinations such as Maimun Palace. Therefore, destination managers are encouraged to optimize cultural potential through more creative, informative, and relevant digital promotional strategies.
Digital Marketing of Banking Products: The Role of Brand Image and Promotion in Shaping Customer Loyalty at BRI in Medan City Fitra Arlina Nasution; Dewi Nurmasari Pane
International Journal of Economics Accounting and Management Vol. 2 No. 5 (2026): IJEAM - January 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v2i5.1935

Abstract

Digital transformation has significantly reshaped marketing strategies in the banking sector. This study examines the effect of Digital Marketing on Customer Loyalty, with Brand Image and Promotion as mediating variables, in the context of Bank Rakyat Indonesia (BRI) in Medan City. A quantitative explanatory research design was employed using a sample of 100 banking customers selected through purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that Digital Marketing significantly influences Brand Image, Promotion, and Customer Loyalty. Furthermore, Brand Image and Promotion partially mediate the relationship between Digital Marketing and Customer Loyalty. The structural model explains 63% of the variance in Customer Loyalty. The findings highlight the strategic role of integrated digital marketing initiatives in strengthening brand perception and enhancing long-term customer loyalty in the banking industry.
Co-Authors Dewi Apriliya Ritonga Dewi Nurmasari Pane Erwansyah Erwansyah Hidayati Purnama Lubis M. Ghazali Prasetyo Muhamad Ari Wibowo Saimara A.M Sebayang Shakila Zhuhrinanda Soulthan Saladin Batubara Tivana Putri Sahira