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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Manajemen Ubhara Jurnal Kajian Ilmiah Jurnal Sains Teknologi dalam Pemberdayaan Masyarakat JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN International Journal of Multidisciplinary Research and Literature (IJOMRAL) East Asian Journal of Multidisciplinary Research (EAJMR)
Neng Siti Komariah
Program Studi Manajemen; Universitas Bhayangkara Jakarta Raya
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Pengaruh Inovasi dan Media Sosial terhadap Kinerja UMKM Makanan Halal di Kota Bekasi Utara Neng Siti Komariah; M Fadhli Nursal; Muhammad Richo Rianto
Jurnal Ilmiah Ekonomi Islam Vol 8, No 2 (2022): JIEI
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i2.5957

Abstract

This study examines the relationship between innovation and social media in influencing the performance of halal food SMEs in North Bekasi City. This study uses a quantitative approach that is examined on halal food entrepreneurs in the city of North Bekasi. This study uses the SmartPls data analysis tool with a minimum sample of 100 halal food SMEs in the city of North Bekasi, but in practice from the questionnaires distributed as many as 145 questionnaires were received and only 115 questionnaires could be used in the study. The results of this study found that innovation had no effect on performance while social media had an effect on the performance of halal food SMEs in North Bekasi. This research focuses on the role of innovation and social media in influencing performance. The focus of research on halal food MSMEs is expected to be a new sector that is studied in many types of MSMEs. The city of North Bekasi with a large number of MSMEs and a scattered Muslim population makes the results of this study more useful for the wider community.
PENGARUH CITRA MEREK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU COMPASS Raul Frida Putra; Neng Siti Komariah
Jurnal Ilmiah Akuntansi dan Manajemen Vol 18 No 2 (2022): JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/jiam.v18i2.1544

Abstract

This study aims to examine the influence of brand image and product design on purchasing decisions for Compass shoes. The provision of this sample uses purposive sampling with the Slovin formula to obtain 100 respondents, namely followers of social media Instagram Compass shoes. Hypothesis testing in this study using multiple linear regression analysis using IBM SPSS 26. The results of this study indicate that (1) brand image has a positive and significant effect on purchasing decisions for Compass shoes (2) product design has a positive and significant effect on purchasing decisions for Compass shoes (3) brand image and product design simultaneously have a simultaneous effect on purchasing decisions for Compass shoes.
The Influence of Product Quality, Brand and Promotion on Purchase Decisions for Sports Equipment (Indonesian Athletes) Neng Siti Komariah
East Asian Journal of Multidisciplinary Research Vol. 2 No. 1 (2023): January 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i1.2177

Abstract

This study was used to measure the effect of product quality, brand and promotion on purchase decisions for sports equipment for athletes in region x. This research is a quantitative study in which the object used is the athletes in area x. This research was conducted using a non-probability sampling technique with a purposive sampling method. The number of samples used in this study was 90 respondents. The design used in this research is hypothesis testing using the structural equitation model (SEM) – SmartPLS 3.0. The results of this study provide an explanation that the variables of product quality have a positive effect on the purchase decision for sports equipment for athletes in region x, and brand and promotion have thas no effect on the purchase decision for sports equipment for athletes in region x. This research has a limited object of research which is only carried out on the athletes in region x. This is used as a suggestion for future researchers. The novelty in this study combines the variables of product quality, brand and promotion on purchase decisions for sports equipment for athletes in region x.
Co-Authors Bukhari, Eri Hamdah Alfiyah M Fadhli Nursal M Fadhli Nursal Najmi Mumtaz Qurrotal Aina Nita Komala Dewi Ratna Suminar Ratna Suminar S Raul Frida Putra Reza Sri Ayaumi Rianto, Muhammad Richo Siahaan, Matdio Stephany Claudya Untari, Dhian Tyas