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All Journal Unri Conference Series: Community Engagement Proceedings of The International Conference on Business and Economics
Kasmirudin Kasmirudin
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management

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Sosialisasi dan implementasi program smart village di Kecamatan Benai, Kabupaten Kuantan Singingi Okta Karneli; Ruzikna Ruzikna; Kasmirudin Kasmirudin; Frini Karina Andini
Unri Conference Series: Community Engagement Vol 1 (2019): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.1.139-143

Abstract

Village development is currently experiencing significant has change in concepts and processing. Villlage development concept not just in agraris sector and base infrastructure, but has been pointing in information technology and communication development. Since 2018, internet network has come to this district, and become an oppourtunity for the community to use the smart internet and develop village potential and community business to increase the economics and prosperity. These are the focus of this coaching program. The method of this coacing program are description concept to use smart internet to increase the prosperity and economics, discuss the potential, problem and solution their problem and simulation for the practice. The result of this program are solve their problem about the ability and increase the community ability to use smart internet and their can develop their business to be more suistanable and can increase the prosperity.
Strategy to Improve Business Performance of Palm Oil Sector in Merangkai Village, Dayun District, Siak Regency: Impact of Digital Marketing and Marketing Strategy Lie Othman; Meyzi Heriyanto; Kasmirudin Kasmirudin; Mashur Fadli; Hussein Al Muhtadeebillah; Mandataris Mandataris
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.2091

Abstract

This study aims to measure the influence of digital marketing and marketing strategies in improving the business performance strategy of the palm oil sector in Merangkai Village, Dayun District, Siak Regency. The study used a quantitative approach where primary data was collected through a survey of 35 respondents, and the Partial Least Square (PLS) statistical technique was used to process the data. The study's results confirmed that digital marketing had no significant influence on the business performance of the palm oil sector. The marketing strategy variable impacts the business performance of the palm oil sector. Still, some other factors or variables influence the business performance variable of the palm oil sector in Merangkai Village, Dayun District, Siak Regency.
Co-Authors Fadli, Mashur FRINI KARINA ANDINI Hussein Al Muhtadeebillah Lie Othman Mandataris Meyzi Heriyanto Okta Karneli, Okta Ruzikna Ruzikna