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All Journal ASAS : Jurnal Hukum Ekonomi Syariah EQIEN - JURNAL EKONOMI DAN BISNIS eCo-Buss Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomi Pembangunan Al-Mal:Jurnal Akuntansi dan Keuangan Islam Jurnal Ekonomi Salam (Islamic Economics Journal) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Pajak dan Analisis Ekonomi Syariah Jurnal Pemimpin Bisnis Inovatif Global Leadership Organizational Research in Management
Supaijo Supaijo
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Pemimpin Bisnis Inovatif

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Pengaruh Storytelling Marketing, Brand Trust dan Price Terhadap Purchase Intention Produk Skintific pada Aplikasi Belanja Online Shopee dalam Perspektif Bisnis Islam Anggun Wijayanti; Supaijo Supaijo; Weny Rosilawati
Jurnal Pemimpin Bisnis Inovatif Vol. 1 No. 4 (2024): Oktober : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v1i4.305

Abstract

The promising development of the beauty product industry in Indonesia has led many beauty brands to decide to market their products in the country. In 2023, the Skintific brand became the winner in the facial serum subcategory, achieving a market share of 16.66%. The researcher chose to study Skintific to understand why consumers purchase Skintific products. This research uses a quantitative method. The sample size of this study is 98 respondents, with data collection techniques utilizing both primary and secondary data. Primary data was obtained through the distribution of questionnaires and observation, while secondary data was used as well. Data processing in this study uses IBM SPSS version 23.
Co-Authors Anggun Wijayanti Annisa Azzahra, Annisa Ari Muhamad Rijki Bramsyah, Bramsyah Cris Kuntadi Ersi Sisdianto Evi mayanti Mawaddah, Hindun Farhany Muhammad Iqbal Nurlaili Nurlaili Rahma Apriani Sari, Yetri Martika Shella Juniet Dubelta Taufiqur Rahman Taufiqur Rahman, Taufiqur Tiara, Serly Rahma Utami, Putri Diar Wahyu Ningsih , Nur Weny Rosilawati Wiraputra, Jhody Yulistia Devi Zuliansyah, A. Zuliansyah