Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Kesatuan (JIK) Jurnal Ilmiah Ranggagading (JIR) Jurnal Ilmiah Manajemen Kesatuan
Emmy Supariyani
STIE Kesatuan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Ilmiah Manajemen Kesatuan

 1 
Pengaruh Tata Letak Terhadap Kepuasan Pelanggan Ritel Supariyani, Emmy; Marpaung, Bintang Sahala
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 1 (2013): JIMKES Edisi April 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (110.292 KB) | DOI: 10.37641/jimkes.v1i1.251

Abstract

Layout of a store is very influential to customers’ convenience in shopping. Store layout is defined as setting the selling and non-selling, path, display shelf, placement of goods and tools connected each other that unite in a structure.This study is done to find out and get a clear picture concerning the effect of grid line layout to customers’ satisfaction of foodmart Ekalokasari Bogor. This study is also to know the average value and the relationship closeness between grid line layout and customers’ satisfaction at Foodmart Ekalokasari bogor. The result of this research shows that customers’ perception on grid line layout at Foodmart Ekalokasari Bogor nowadays is good; by using average analysis (performance – importance), it’s gotten the performance average value is 4223. While the importance average value is 4132 where the table of scale range of average analysis is good. Based on the research conducted, it can be known that grid line layout contributes 42,9% to customers’ satisfaction at Foodmart Ekalokasari Bogor. Based on the analysis, it can be concluded that grid line layout at Foodmart Ekalokasari Bogor has influence towards cutomers’ satisfaction. This can be proved based on the contribution of grid line layout towards customers’ satisfaction at Foodmart Ekalokasari Bogor. Keywords: grid line layout; customers’ satisfaction, retailers
Membangun Brand Image Mahasiswa Atas Produk Shampo Pantene Melalui Pemilihan Selebrity Endorser Studi Kasus Anggun C Sasmi Sebagai Selebrity Endorser Juliap B., Rika; Zuhdi, Saefudin; Supariyani, Emmy
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 2 (2013): JIMKES Edisi Agustus 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.856 KB) | DOI: 10.37641/jimkes.v1i2.266

Abstract

Celebrity endorser is one of marketing communication. The use of endorser is to lift more famous product’s brand. Generally use an endorser as a celebrity is to invite people to always remember the brand on their mind. So is needed a appropriate selection of celebrity endorser with the product to be brought. It is expected to affect the brand image of a product. The purpose of this study was to determine the effect of celebrity endorser selection of brand image. To find out is to find out how a good selection of celebrity endorser and appropriate so as to produce a positive brand image of a product. Research on the author is in STIE Kesatuan Bogor. By using quantitative descriptive method and causality. The result and discussion showed that Pantene celebrity endorser selectively chose the sight of the commitment of their endorser, her profession is evident in each of their carrier success. The selection process of Anggun C. Sasmi to endorse Pantene is need a quite long. This affects the Pantene’s brand image as a market leader in the position of hair science which gained several awards. Celebrity endorser selection of indicators source credibility, source attractiveness, meaning transfer, and celebrity product congruence. Source credibility of Anggun C. Sasmi was not much influence on brand image of Pantene shampoo. While a celebrity product congruence has a positive influence, dominant, significant. Value of r or the correlation coefficient between the celebrity endorser’s selection of celebrity endorsers (X) with the brand image (Y) of 0,663 means that the relation between these variables is strong. It means that if X then Y up one unit will respond by 66,3%. So, the celebrity endorser’s selection which have a right process will affect the brand image of Pantene shampoo products. Keywords: celebrity endorser, brand image, Shampoo
Co-Authors Bintang Sahala Marpaung Ida Ayu Putu Sri Widnyani Jan Horas Veryady Purba Juliap B., Rika Muhammad Adi Nugroho Muhammad Rangga Saefudin Zuhdi Suryadi Santoso Tony Tony