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All Journal Journal of Business & Banking International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) Asian Social Work Journal Jurnal Samudra Ekonomi dan Bisnis Jurnal Penelitian Kesejahteraan Sosial Jurnal Ilmiah Manajemen Kesatuan Quantitative Economics and Management Studies The South East Asian Journal of Management ASEAN Marketing Journal Eduvest - Journal of Universal Studies International Research Journal of Business Studies
Agus, Anna Amalyah
Department Of Management, Universitas Indonesia
Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Mathematics Neuroscience Social Sciences

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Customer value co-creation and reuse intention on mobile banking platform Dewandono, Titus Nugrahadi; Agus, Anna Amalyah
Journal of Business & Banking Vol 13 No 1 (2023): Mei - Oktober 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v13i1.3823

Abstract

This study seeks to investigate how emotional attachment influences both customer value co-creation and reuse intention in the context of mobile banking. The relationship is examined with the mediating role of engagement in mobile banking quality. Employing a quantitative approach, the study targets mobile banking users in Indonesia. Data collection involves distributing Likert scale-based questionnaires through Google Forms, utilizing convenience sampling. The analysis utilizes partial least square analysis, revealing that emotional attachment significantly and positively impacts both customer value co-creation and reuse intention in mobile banking. Additionally, the findings indicate that engagement in mobile banking quality plays a positive mediating role in the relationship between emotional attachment and customer value co-creation, as well as reuse intention in mobile banking. The practical implication for mobile banking providers is to focus on maintaining the existing quality of mobile banking services while enhancing brand image to support consumer reuse intention and value co-creation. Future research could explore more representative sampling methods and incorporate additional variables that may influence the relationship between emotional attachment and customer value co-creation, as well as reuse intention in mobile banking.
E-commerce Platform Performance, Digital Marketing and Supply Chain Capabilities Agus, Anna Amalyah; Yudoko, Gatot; Mulyono, Nur Budi; Imaniya, Taliya
International Research Journal of Business Studies Vol. 13 No. 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.13.1.63-80

Abstract

By using Indonesian case studies, this research plan to fill the research gap in the theories of transaction cost economics, multi-attribute utility theory, agency theory and information-processing theory, through variable based modeling. For business and industry stakeholder point of view, this research is expected to be useful for Indonesian e-commerce platform ecosystem stakeholders especially regulators, to give insights towards dynamics within e-commerce platform ecosystem. This paper originality lies on proposing e-commerce conceptual model by using multidisciplinary approach through combining four main constructs, which consists of relative e-commerce platform performance, digital promotion capability, customer experience review rating and supply chain capabilities. The model also accommodates seasonal pricing and logistic outsourcing as intervening variables to examine model sensitivity. With sample size of 1288 people who have purchased items in at least two e-commerce platform, collected data is processed using Structural Equation Modeling (SEM) method by LISREL software.
Predicting Indonesian Movie Choice: Integrating Sor For Trailers and ELM For Digital Communications Danti, Siwi Hershita; Agus, Anna Amalyah
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.51280

Abstract

This study aims to analyze the influence of film trailer attributes and digital marketing communication on the intention to watch movies in cinemas in Indonesia, by considering the role of attention mediation and attitude/elaboration based on the theoretical approach of Stimulus-Organism-Response (SOR) and Elaboration Likelihood Model (ELM). The research method used a quantitative approach with an online survey of 284 respondents who were used to watching movies in cinemas. The results showed that third-party designations (such as reviews and recommendations) significantly affected the audience's attention and attitudes/elaborations, while the film's official social media activity had no significant effect on attitudes. The trailer attributes have also been shown to have a positive effect on attitudes/elaboration. Attitude/elaboration is the strongest predictor of ticket purchase intention. These findings effectively integrate SOR and ELM theories, confirming the importance of peripheral paths through third parties and trailer quality in film marketing strategies.
Analysis of Place Attachment and Planned Behavior In Kopi Tuku Alexander, Kelvin; Agus, Anna Amalyah
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.51230

Abstract

This study aims to analyze the relationship between Place Attachment Theory and Planned Behavior Theory in predicting consumer repurchase intention for Tuku Coffee products. In particular, this study explores the influence of the dimension of place attachment, namely cognitive place identity, affective place identity, and place dependence, as well as the components of TPB which include attitudes, subjective norms, perception of behavioral control, and behavioral intentions. A quantitative approach is used in this study with an explanatory research design. Sampling was carried out using purposive sampling techniques, with sample size determined based on the 10-times rule in Partial Least Squares Structural Equation Modeling (PLS-SEM). Data analysis was carried out using PLS-SEM to test the causal relationship between the variables studied. The results showed that seven of the nine hypotheses put forward were supported, while two hypotheses were rejected. These findings contribute to the consumer behavior literature by confirming the important role of PAT and TPB in shaping repurchase intent. The practical implications of this study provide strategic direction for coffee industry players, especially Kopi Tuku in building emotional attachment with consumers, increasing customer loyalty, and designing marketing strategies that are oriented towards consumer experience and sustainability. Overall, this research offers valuable theoretical and managerial insights in the context of the rapidly growing coffee industry.
The Influence of Green Marketing Mix, Green Trust, Environmental Value, and Green Knowledge on Attitude-Mediated Repurchase Intention on Eco-Friendly Skincare Products in Indonesia Ananta, Yosepha Naftali; Agus, Anna Amalyah
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.51235

Abstract

This research examines the factors influencing consumer repurchase intention for eco-friendly skincare products in Indonesia, focusing on the role of green marketing mix elements and environmental factors. This study aims to analyze the influence of green product, green price, green place, green promotion, green trust, environmental value, and green knowledge on repurchase intention, with attitude as a mediating variable. As consumer awareness of sustainability issues continues to rise, the skincare industry in Indonesia is increasingly required to adopt green marketing strategies to strengthen competitiveness through repurchase intention. A quantitative approach with an explanatory research design was employed. The sampling technique used was purposive sampling, while the sample size was determined based on Green’s (1991) formula. Data were analyzed using path analysis to examine the causal relationships among the studied variables. The results indicate that all proposed hypotheses are supported. These findings confirm that green marketing elements significantly influence repurchase intention, both directly and indirectly through the mediation of consumers’ positive attitudes toward environmentally friendly products. The managerial implications of this study offer strategic insights for skincare companies in formulating policies that support sustainable product development and enhance consumers' environmental literacy. A deeper understanding of green consumer behavior dynamics enables companies to craft more adaptive, competitive, and sustainability-oriented marketing strategies in the long term.
The Mediating Effects of Trust and Satisfaction on E-Commerce Repurchase under Deflationary Economic Conditions Tirsha Alisa; Anna Amalyah Agus
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3409

Abstract

In deflationary economic conditions, where price sensitivity rises, understanding repurchase intention in e-commerce is crucial. This study explores how customer experience dimensions influence repurchase intention in Indonesia’s home and living e-commerce sector. Adopting the Stimulus–Organism–Response theory, it examines the roles of hedonic, utilitarian, and social values, mediated by customer trust and satisfaction. Data from 340 upper-middle-class respondents were analyzed using PLS-SEM. The findings reveal that customer satisfaction, rather than trust, primarily drives repurchase intention. Perceived privacy and security significantly enhance satisfaction, while hedonic motivation influences trust but not directly satisfaction. Contrary to expectations, personalization, online reviews, and social pressure showed no significant impact, challenging common digital marketing assumptions. Trust and satisfaction act as key mediators, with satisfaction being the dominant pathway to loyalty. These results highlight the critical role of emotional engagement and security in fostering customer loyalty during economic uncertainty. The study suggests e-commerce platforms prioritize secure, emotionally engaging experiences over functional attributes to retain customers in deflationary contexts, offering valuable insights for digital marketers navigating economic downturns.
THE INFLUENCE OF LIVE STREAMING STIMULI ON IMPULSE BUYING BEHAVIOR OF FASHION PRODUCTS AND USER STICKINESS ON SHOPEE AND TOKOPEDIA LIVE Pangihutan, Gorga Agustinus; Agus, Anna Amalyah
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jcdcaq47

Abstract

The growth of e-commerce in Indonesia has driven the integration of live streaming as a dynamic marketing tool. This research explores how live streaming stimuli affect both impulse buying behavior and user engagement, with perceived hedonic value acting as a mediating factor. Employing a quantitative method through Structural Equation Modeling (SEM) and surveying 300 participants, the study reveals that live streaming stimuli have a significant impact on triggering impulsive purchases and fostering user interaction. Additionally, perceived hedonic value plays a key role in strengthening consumer engagement with e-commerce platforms. The findings offer valuable insights for marketers and online platforms to develop more impactful live streaming strategies for product promotion.
Co-Authors Alexander, Kelvin Ananta, Yosepha Naftali Annisah Annisah Annisah, Annisah Basoeki, Jonathan Bagus Pradhana Danti, Siwi Hershita Dewandono, Titus Nugrahadi Fardhan Zaka Ramzy Gabriele Faustine Hartawidjaja Gabriella, Diyang Risma Gatot Yudoko Imaniya**, Taliya Imaniya, Taliya Imaniya, Taliya Luh Dyah Purnami Monica Ester Mulyono*, Nurbudi Mulyono, Nurbudi Nur Budi Mulyono Pangihutan, Gorga Agustinus Purnami, Luh Dyah Ramzy, Fardhan Zaka Sari Viciawati Machdum Tandiono, Josephine Tirsha Alisa Yudoko, Gatot