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All Journal Journal of Business & Banking International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) Asian Social Work Journal Jurnal Samudra Ekonomi dan Bisnis Jurnal Penelitian Kesejahteraan Sosial Jurnal Ilmiah Manajemen Kesatuan Quantitative Economics and Management Studies The South East Asian Journal of Management ASEAN Marketing Journal International Research Journal of Business Studies
Agus, Anna Amalyah
Department Of Management, Universitas Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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Customer value co-creation and reuse intention on mobile banking platform Dewandono, Titus Nugrahadi; Agus, Anna Amalyah
Journal of Business & Banking Vol 13 No 1 (2023): Mei - Oktober 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v13i1.3823

Abstract

This study seeks to investigate how emotional attachment influences both customer value co-creation and reuse intention in the context of mobile banking. The relationship is examined with the mediating role of engagement in mobile banking quality. Employing a quantitative approach, the study targets mobile banking users in Indonesia. Data collection involves distributing Likert scale-based questionnaires through Google Forms, utilizing convenience sampling. The analysis utilizes partial least square analysis, revealing that emotional attachment significantly and positively impacts both customer value co-creation and reuse intention in mobile banking. Additionally, the findings indicate that engagement in mobile banking quality plays a positive mediating role in the relationship between emotional attachment and customer value co-creation, as well as reuse intention in mobile banking. The practical implication for mobile banking providers is to focus on maintaining the existing quality of mobile banking services while enhancing brand image to support consumer reuse intention and value co-creation. Future research could explore more representative sampling methods and incorporate additional variables that may influence the relationship between emotional attachment and customer value co-creation, as well as reuse intention in mobile banking.
E-commerce Platform Performance, Digital Marketing and Supply Chain Capabilities Agus, Anna Amalyah; Yudoko, Gatot; Mulyono, Nur Budi; Imaniya, Taliya
International Research Journal of Business Studies Vol. 13 No. 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.13.1.63-80

Abstract

By using Indonesian case studies, this research plan to fill the research gap in the theories of transaction cost economics, multi-attribute utility theory, agency theory and information-processing theory, through variable based modeling. For business and industry stakeholder point of view, this research is expected to be useful for Indonesian e-commerce platform ecosystem stakeholders especially regulators, to give insights towards dynamics within e-commerce platform ecosystem. This paper originality lies on proposing e-commerce conceptual model by using multidisciplinary approach through combining four main constructs, which consists of relative e-commerce platform performance, digital promotion capability, customer experience review rating and supply chain capabilities. The model also accommodates seasonal pricing and logistic outsourcing as intervening variables to examine model sensitivity. With sample size of 1288 people who have purchased items in at least two e-commerce platform, collected data is processed using Structural Equation Modeling (SEM) method by LISREL software.
The Mediating Effects of Trust and Satisfaction on E-Commerce Repurchase under Deflationary Economic Conditions Tirsha Alisa; Anna Amalyah Agus
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3409

Abstract

In deflationary economic conditions, where price sensitivity rises, understanding repurchase intention in e-commerce is crucial. This study explores how customer experience dimensions influence repurchase intention in Indonesia’s home and living e-commerce sector. Adopting the Stimulus–Organism–Response theory, it examines the roles of hedonic, utilitarian, and social values, mediated by customer trust and satisfaction. Data from 340 upper-middle-class respondents were analyzed using PLS-SEM. The findings reveal that customer satisfaction, rather than trust, primarily drives repurchase intention. Perceived privacy and security significantly enhance satisfaction, while hedonic motivation influences trust but not directly satisfaction. Contrary to expectations, personalization, online reviews, and social pressure showed no significant impact, challenging common digital marketing assumptions. Trust and satisfaction act as key mediators, with satisfaction being the dominant pathway to loyalty. These results highlight the critical role of emotional engagement and security in fostering customer loyalty during economic uncertainty. The study suggests e-commerce platforms prioritize secure, emotionally engaging experiences over functional attributes to retain customers in deflationary contexts, offering valuable insights for digital marketers navigating economic downturns.
Co-Authors Annisah Annisah Annisah, Annisah Basoeki, Jonathan Bagus Pradhana Dewandono, Titus Nugrahadi Fardhan Zaka Ramzy Gabriele Faustine Hartawidjaja Gabriella, Diyang Risma Gatot Yudoko Imaniya**, Taliya Imaniya, Taliya Imaniya, Taliya Luh Dyah Purnami Monica Ester Mulyono*, Nurbudi Mulyono, Nurbudi Nur Budi Mulyono Purnami, Luh Dyah Ramzy, Fardhan Zaka Sari Viciawati Machdum Tandiono, Josephine Tirsha Alisa Yudoko, Gatot