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All Journal JOBS (Jurnal Of Business Studies) Jurnal Ekuilnomi
M Nahar
Politeknik Negeri Semarang
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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STRATEGY TO CUT DOWN THE IMPORTED CONTAINER’S DWELLING TIME IN SEMARANG CONTAINER TERMINAL (TPKS) Anis Rohayani; Jozef Bambang Tri Joga; M Nahar
JOBS (Jurnal Of Business Studies) Vol 1, No 2 (2015): Desember 2015
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v1i2.657

Abstract

The study is about the strategies to cut down the imported container’s dwelling time in TPKS.Imported Container's dwelling time is the total time starting from the container is discharged offthe vessel up to the container reach the getting – out terminal. The impact of high dwelling timeis the increasing of YOR (Yard Occupancy Ratio) and the decreasing of BOR (Berth OccupancyRatio). The utilization of the Container Yard will increase, then the utilization of the dock relatedto loading and unloading containers will decrease for the next vessel. If the CY is fully stackedwith containers, certainly, there will be no more space for newly-coming containers, then thecongestion will happen. Importers who have the newly-coming containers will get loss, becausethey have to pay more for demurrage cost. Besides, they have to stop their production processesbecause the goods are still in the Port. The purposes of the study are explain how to complete the clearance processes, to know the internal and external factors of TPKS, to find the strategies with SWOT analysis to decrease theimported container’s dwelling time in TPKS.The method of collecting data used survey, observation, documentation, literature study and thequestionnaire. The analysis technique used SWOT analysis to know the TPKS condition and tofind the appropriate strategies.The results shows that the position TPKS in Quadrant I with coordinate 0.69:0.57, meaning thatthe suitable strategy used is supporting the aggressive growth policy (Growth OrientedStrategy). After compile the SWOT Matrix, then the strategies were found: enhance theperformance in each work, maintenance and rejuvenation equipment, provide new ground forinterchange and parking area, availability counter officer in business for 24 hour, theeffectiveness of each duty, optimization of the existing parking area, optimizing the operation ofexisting CC, optimization the counter during working hours. Keywords: Imported container’s dwelling time, SWOT
Peranan Digital Marketing Dalam Membantu Pengembangan UMKM Rangul Semarang Misbakhul Arrezqi; Dody Setyadi; M Nahar; Sugiyanta; Dika Vivi Widyanti
Jurnal Ekuilnomi Vol. 5 No. 2 (2023): Jurnal Ekuilnomi Vol 5 No 2 Nov 2023
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/ekuilnomi.v5i2.805

Abstract

Penelitian ini bertujuan untuk analisa mengenai pengaruh dari digital marketing dalam pengembangan UMKM dan Penelitian ini dimaksudkan untuk mengumpulkan data mengenai faktor-faktor pendukung dalam penerapan pemasaran digital bagi UMKM. UMKM Rangkul dibentuk sebagai respon terhadap dampak dari pandemi terhadap industri kuliner. Dengan strategi pemasaran digital, pelaku UMKM dapat mengembangkan usaha, menganalisis strategi kompetitor, dan meningkatkan penjualan produk mereka. Metode penelitian pada UMKM Rangkul menggunakan metode kualitatif dengan pendekatan deskriptif analitis., dengan harapan memberikan panduan yang bermanfaat untuk para pelaku UMKM dalam menghadapi tantangan bisnis di era digital. Hasil penelitian menunjukkan pemilik UMKM menggunakan media sosial sebagai media promosi untuk meningkatkan penjualannya Selain digunakan untuk media promosi, media sosial  juga dapat digunakan sebagai media promosi antara pelaku usaha dan konsumen, Media sosial juga dapat digunakan sebagai media untuk bertukar ilmu dan strategi bisnis baik bagi antar pelaku usaha maupun konsumen
Co-Authors Anis Rohayani Dika Vivi Widyanti Dody Setyadi Jozef Bambang Tri Joga, Jozef Misbakhul Arrezqi Sugiyanta