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All Journal Admisi dan Bisnis Jurnal Ekuilnomi Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) IMPACTS: International Journal of Empowerment and Community Services Commercium: Journal of Business and Management
Dika Vivi Widyanti
Politeknik Negeri Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Peranan Digital Marketing Dalam Membantu Pengembangan UMKM Rangul Semarang Misbakhul Arrezqi; Dody Setyadi; M Nahar; Sugiyanta; Dika Vivi Widyanti
Jurnal Ekuilnomi Vol. 5 No. 2 (2023): Jurnal Ekuilnomi Vol 5 No 2 Nov 2023
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/ekuilnomi.v5i2.805

Abstract

Penelitian ini bertujuan untuk analisa mengenai pengaruh dari digital marketing dalam pengembangan UMKM dan Penelitian ini dimaksudkan untuk mengumpulkan data mengenai faktor-faktor pendukung dalam penerapan pemasaran digital bagi UMKM. UMKM Rangkul dibentuk sebagai respon terhadap dampak dari pandemi terhadap industri kuliner. Dengan strategi pemasaran digital, pelaku UMKM dapat mengembangkan usaha, menganalisis strategi kompetitor, dan meningkatkan penjualan produk mereka. Metode penelitian pada UMKM Rangkul menggunakan metode kualitatif dengan pendekatan deskriptif analitis., dengan harapan memberikan panduan yang bermanfaat untuk para pelaku UMKM dalam menghadapi tantangan bisnis di era digital. Hasil penelitian menunjukkan pemilik UMKM menggunakan media sosial sebagai media promosi untuk meningkatkan penjualannya Selain digunakan untuk media promosi, media sosial  juga dapat digunakan sebagai media promosi antara pelaku usaha dan konsumen, Media sosial juga dapat digunakan sebagai media untuk bertukar ilmu dan strategi bisnis baik bagi antar pelaku usaha maupun konsumen
OPTIMALISASI DIGITAL MARKETING GUNA MENINGKATKAN KINERJA PEMASARAN PADA LPK HARUKI NIHONGO GAKKOU DI KELURAHAN CETAN KECAMATAN CEPER, KABUPATEN KLATEN Jati Nugroho; Andi Setiawan; Alya Hasna Fauziyyah; Azizah Azizah; Bagus Yunianto Wibowo; M. Nahar; Rif’ah Dwi Astuti; Slamet Slamet; Saptianing Saptianing; Dika Vivi Widyanti; Noor Suroija; Isnaini Nurkhayati; Harly Nur Zamzam; Martha Velia Andini; Sri Wahyuni
Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Vol. 7 No. 1 (2026): Vol. 7 No. 1 April 2026
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/sitechmas.v7i1.7685

Abstract

Kegiatan Pengabdian kepada Masyarakat Unggulan Program Studi ini bertujuan meningkatkan kapasitas pemasaran digital pada Lembaga Pelatihan dan Kompetensi (LPK) Haruki Nihongo Gakkou di Kelurahan Cetan, Kecamatan Ceper, Kabupaten Klaten. Permasalahan yang dihadapi meliputi belum optimalnya kemampuan staf dalam memanfaatkan teknologi digital serta masih terbatasnya inovasi dan kreativitas dalam memasarkan jasa pelatihan. Metode pelaksanaan dilakukan melalui sosialisasi, pelatihan, dan pendampingan mengenai strategi digital marketing, pemanfaatan media sosial, pembuatan konten promosi, pengelolaan akun YouTube, serta optimalisasi promosi berbayar pada platform digital. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta dalam mengelola media pemasaran digital, menghasilkan konten promosi yang lebih menarik, serta memperluas jangkauan promosi hingga di luar daerah. Penerapan strategi digital marketing juga meningkatkan kesiapan LPK dalam memanfaatkan teknologi sebagai sarana pemasaran yang lebih efektif dan efisien. Kegiatan ini memberikan kontribusi terhadap penguatan daya saing lembaga melalui peningkatan kapasitas sumber daya manusia dan optimalisasi pemasaran digital, sehingga berpotensi mendukung peningkatan jumlah peserta pelatihan, pendapatan, serta keberlanjutan usaha.
Design and Development of the Company Profile Website for LPK Teratai Gogakuin Indonesia as a Digital Marketing Information Platform Dika Vivi Widyanti
Admisi dan Bisnis Vol. 26 No. 2 (2025): JUNI 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v26i2.6490

Abstract

The advancement of digital technology has driven institutions, including vocational training centers, to adapt by utilizing online platforms for information dissemination and promotion. This study aims to design and develop a company profile website for LPK Teratai Gogakuin Indonesia to serve as a digital marketing tool and enhance the accessibility of information for the public. Using a software engineering approach comprising the stages of Requirements Planning, Design Workshop, and Implementation, the website was developed with Laravel and the MVC architecture. Key features include a welcoming message, information on activities, recruitment procedures, staff profiles, and contact details. The site’s design emphasizes responsiveness, user-friendly navigation, and visual consistency. Testing results indicate that all features function correctly, supporting the institution's goal of increasing visibility and engagement through a professional, easily accessible web presence. This website serves not only as an information portal but also as a strategic means to strengthen the institution’s brand and reach prospective learners and partners more effectively.   Kemajuan teknologi digital telah mendorong lembaga, termasuk pusat pelatihan kejuruan, untuk beradaptasi dengan memanfaatkan platform daring untuk penyebaran informasi dan promosi. Penelitian ini bertujuan untuk merancang dan mengembangkan situs web profil perusahaan LPK Teratai Gogakuin Indonesia sebagai alat pemasaran digital dan meningkatkan aksesibilitas informasi bagi publik. Menggunakan pendekatan rekayasa perangkat lunak yang terdiri dari tahapan Perencanaan Persyaratan, Lokakarya Desain, dan Implementasi, situs web dikembangkan dengan Laravel dan arsitektur MVC. Fitur-fitur utama meliputi pesan sambutan, informasi tentang kegiatan, prosedur rekrutmen, profil staf, dan detail kontak. Desain situs menekankan pada responsivitas, navigasi yang ramah pengguna, dan konsistensi visual. Hasil pengujian menunjukkan bahwa semua fitur berfungsi dengan benar, mendukung tujuan lembaga untuk meningkatkan visibilitas dan keterlibatan melalui kehadiran web yang profesional dan mudah diakses. Situs web ini tidak hanya berfungsi sebagai portal informasi tetapi juga sebagai sarana strategis untuk memperkuat merek lembaga dan menjangkau calon peserta didik dan mitra secara lebih efektif..
Influence of Brand Image and Perceived Health Benefits on Purchase Decisions for Organic Coconut Sugar Among End Consumers of CV Realsa Fariz Muhammad Abiyyu; Nur Rini; Dika Vivi Widyanti
Admisi dan Bisnis Vol. 26 No. 3 (2025): OKTOBER 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v26i3.6747

Abstract

Public awareness of healthy lifestyles and organic food consumption in Indonesia continues to grow. However, CV Realsa experiences a consistent decline in domestic sales of organic coconut sugar from 2021 to 2024. This contradiction highlights a gap between rising health consciousness and actual consumer purchasing behavior. This study aims to analyze the influence of brand image and perceived health benefits on the purchase decision of organic coconut sugar among end consumers of CV Realsa, both partially and simultaneously. Data are collected from 100 respondents through a validated and reliable questionnaire using a 5-point Likert scale, and analyzed using multiple linear regression. The findings indicate that both brand image and perceived health benefits have a positive and significant effect on purchase decision.   Kesadaran masyarakat terhadap gaya hidup sehat dan konsumsi makanan organik di Indonesia terus meningkat dalam beberapa tahun terakhir. Namun, CV Realsa justru mengalami penurunan penjualan domestik gula kelapa organik secara konsisten dari tahun 2021 hingga 2024. Kontradiksi ini menunjukkan adanya kesenjangan antara meningkatnya kesadaran akan kesehatan dan perilaku pembelian konsumen yang sesungguhnya. Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan persepsi manfaat kesehatan terhadap keputusan pembelian gula kelapa organik pada konsumen akhir CV Realsa, baik secara parsial maupun simultan. Data diperoleh dari 100 responden melalui kuesioner yang telah divalidasi dan reliabel dengan skala Likert 5 poin, kemudian dianalisis menggunakan regresi linier berganda. Temuan penelitian menunjukkan bahwa citra merek dan persepsi manfaat kesehatan berpengaruh positif dan signifikan terhadap keputusan pembelian.
Implementation of Good Governance E-Filling and Strengthening Soft-Skill Characters for Japanese Kenshushei Institutions at LPK Akihiro Semarang Inayah Inayah; Iwan Hermawan; Gita Hindrawati; Suharmanto Suharmanto; Dika Vivi Widyanti; Annisa Nur Aulia
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 2 (2024)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i2.16008

Abstract

Purpose ­ This community service aims to help archive management at Akihiro LPK by using the e-filling system, providing character strengthening and soft-skill training to increase trust in sensei and site themselves as a provision to work in Japan. Methods - The settlement method used in this service refers to RnD Borg and Gall by calculating the Three Box Method questionnaire. Result and discussions - The dedication showed an increase in knowledge of 83.4%, skills of 83.3%, and skills of 86.4%, as well as providing instrument strengthening by providing filing cabinets. Provides a complete solution to managing records at LPK Akihiro. Conclusion - Community service is ready to assist partners in improving the archiving system with e-filling and providing improvement and strengthening of soft skills to sensei and seito who will later work in Japan.
Optimizing ECE through Parental Initiatives for Child Growth and its Effect on Cognitive Development with the Role of Reading Corner Space: - Iwan Hermawan; Inayah; Gita Hindrawanti; Sartono; Suharmanto; Dika Vivi Widyanti; Diva Aji Sekar Asmoro Ningrum
IMPACTS: International Journal of Empowerment and Community Services Vol. 3 No. 1 (2024)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v3i1.18245

Abstract

Purpose - The purpose of the study is providing programs to encourage innovation in the development of parenting materials focusing on physical health, mental health, and literacy. Methods - This study employs a three-box method for data analysis. A survey of parents (n=37) revealed high levels of child engagement in augmented reality-based learning (85.6%) and increased interest in reading corner activities (83.7%). Parents' understanding of effective parenting practices showed moderate improvement (76.6%), while overall satisfaction with the child development program was very high (88.6%). Result and discussions - The findings contribute to the literature on early childhood education by demonstrating the effectiveness of an integrated approach that combines technological innovation, parent education, and interactive learning environments in promoting cognitive development and character-building in young children. This study underscores the importance of synergistic relationships between educational institutions and families in optimizing early childhood education outcomes. Conclusion - Facing the challenge of effectively integrating cognitive development support, technology adoption, and parental involvement makes the Parenting Education Program an important tool for early childhood education. Early childhood education can be maximized through the implementation of reading corners, augmented reality-based learning, and educational games.
Enhancing Student Satisfaction Through Academic Service Quality: Evidence from a Polytechnic Business Department Dika Vivi Widyanti; Dody setyadi; M Nahar; Sugiyanta; Misbakhul Arrezqi; Fariz Muhammad Abiyyu
Commercium : Journal of Business and Management Vol. 4 No. 3 (2026): August 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v4i3.1217

Abstract

This study examines the effect of academic service quality on student satisfaction within the Business Administration Department of Politeknik Negeri Semarang, positioning student satisfaction as a key performance indicator in vocational higher education. This study is novel because it utilizes longitudinal institutional data spanning five semesters to conduct a micro-level SERVQUAL analysis within a vocational polytechnic setting, thereby integrating institution-specific system improvements often overlooked in broader higher education research. Through a quantitative descriptive approach analyzing 5,815 student responses via simple linear regression, the results demonstrate a statistically significant positive relationship (p < 0.001, R² = 0.890) between service quality and satisfaction. While tangible dimensions scored highest, the findings highlight a critical need for strategic improvements in responsiveness and empathy, despite a consistent upward trend in overall satisfaction that validates the effectiveness of continuous institutional efforts. Ultimately, this research provides empirical insights for higher education policymakers to enhance student-centered service delivery by prioritizing responsiveness and personalized administrative interactions within vocational settings.
Co-Authors Alya Hasna Fauziyyah Andi - Setiawan Annisa Nur Aulia Azizah - Azizah Bagus Yunianto Wibowo Diva Aji Sekar Asmoro Ningrum Dody - Setyadi, Dody - Fariz Muhammad Abiyyu Gita Hindrawanti Gita Hindrawati Harly Nur Zamzam Inayah Inayah Inayah Isnaini Nurkhayati Iwan Hermawan Jati Nugroho M Nahar M. Nahar Martha Velia Andini Misbakhul Arrezqi Noor Suroija Nur - Rini Rif’ah Dwi Astuti Saptianing - Saptianing Sartono Slamet Slamet Sri Wahyuni Sugiyanta Suharmanto Suharmanto - Suharmanto