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All Journal JOBS (Jurnal Of Business Studies) Jurnal Ekuilnomi Commercium: Journal of Business and Management
Sugiyanta
Politeknik Negeri Semarang
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Other

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Peranan Digital Marketing Dalam Membantu Pengembangan UMKM Rangul Semarang Misbakhul Arrezqi; Dody Setyadi; M Nahar; Sugiyanta; Dika Vivi Widyanti
Jurnal Ekuilnomi Vol. 5 No. 2 (2023): Jurnal Ekuilnomi Vol 5 No 2 Nov 2023
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/ekuilnomi.v5i2.805

Abstract

Penelitian ini bertujuan untuk analisa mengenai pengaruh dari digital marketing dalam pengembangan UMKM dan Penelitian ini dimaksudkan untuk mengumpulkan data mengenai faktor-faktor pendukung dalam penerapan pemasaran digital bagi UMKM. UMKM Rangkul dibentuk sebagai respon terhadap dampak dari pandemi terhadap industri kuliner. Dengan strategi pemasaran digital, pelaku UMKM dapat mengembangkan usaha, menganalisis strategi kompetitor, dan meningkatkan penjualan produk mereka. Metode penelitian pada UMKM Rangkul menggunakan metode kualitatif dengan pendekatan deskriptif analitis., dengan harapan memberikan panduan yang bermanfaat untuk para pelaku UMKM dalam menghadapi tantangan bisnis di era digital. Hasil penelitian menunjukkan pemilik UMKM menggunakan media sosial sebagai media promosi untuk meningkatkan penjualannya Selain digunakan untuk media promosi, media sosial  juga dapat digunakan sebagai media promosi antara pelaku usaha dan konsumen, Media sosial juga dapat digunakan sebagai media untuk bertukar ilmu dan strategi bisnis baik bagi antar pelaku usaha maupun konsumen
Influence Workload and Physical Work Environment on Job Satisfaction at PT Matahari Silverindo Jaya Semarang City Milati Puja; Dody Setyadi; Sugiyanta
JOBS (Jurnal Of Business Studies) Vol. 10 No. 2 (2024): Desember 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v10i2.6581

Abstract

Job satisfaction is something that must be considered by a company regarding optimizing employee performance. This study aims to analyze the influence of workload and physical work environment on job satisfaction. The data collection methods used were questionnaires and observation. The sample used was 100 production employees of PT Matahari Silverindo Jaya, Semarang City, with the data collection method, namely non-probability sampling. The analytical method applied in this study is multiple linear regression analysis with analytical methods in the form of determinant coefficient test, partial test (t test), and f test with the IBM SPSS 26 program. The results of data processing show that workload partially has a significant effect on job satisfaction while physical The work environment partially has a significant effect on job satisfaction. Meanwhile, for these two variables, workload and physical work environment can simultaneously have a significant effect on job satisfaction, namely 47%, the rest of which is influenced by other variables. Kepuasan kerja suatu hal yang mesti diperhatikan oleh perusahaan perihal mengoptimalkan kinerja karyawan, studi ini bermaksud menganalisis pengaruh workload dan physical work environment terhadap job satisfaction. Metode pengumpulan data yang dipakai ialah angket dan observasi. Sampel yang digunakan sebanyak 100 karyawan produksi PT Matahari Silverindo Jaya Kota Semarang, dengan motode pengambilan data yaitu non-probability sampling. Metode analisis diterapkan pada studi ini ialah analisis regresi linear berganda dengan metode analisis berupa uji koefisien determinan, uji parsial (uji t), dan uji f dengan program IBM SPSS 26. Hasil pengolahan data menunjukan bahwa workload secara parsial berpengaruh signifikan terhadap job satisfaction sedangkan physical work environment secar parsial berpengaruh signifikan terhadap job satisfaction. Sedangkan untuk kedua variabel ini workload dan physical work environment dapat berpengaruh signifikan secara silmutan terhadap job satisfaction ialah 47% yang dimana sisanya dipengaruhi oleh variabel lainnya.
Enhancing Student Satisfaction Through Academic Service Quality: Evidence from a Polytechnic Business Department Dika Vivi Widyanti; Dody setyadi; M Nahar; Sugiyanta; Misbakhul Arrezqi; Fariz Muhammad Abiyyu
Commercium : Journal of Business and Management Vol. 4 No. 3 (2026): August 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v4i3.1217

Abstract

This study examines the effect of academic service quality on student satisfaction within the Business Administration Department of Politeknik Negeri Semarang, positioning student satisfaction as a key performance indicator in vocational higher education. This study is novel because it utilizes longitudinal institutional data spanning five semesters to conduct a micro-level SERVQUAL analysis within a vocational polytechnic setting, thereby integrating institution-specific system improvements often overlooked in broader higher education research. Through a quantitative descriptive approach analyzing 5,815 student responses via simple linear regression, the results demonstrate a statistically significant positive relationship (p < 0.001, R² = 0.890) between service quality and satisfaction. While tangible dimensions scored highest, the findings highlight a critical need for strategic improvements in responsiveness and empathy, despite a consistent upward trend in overall satisfaction that validates the effectiveness of continuous institutional efforts. Ultimately, this research provides empirical insights for higher education policymakers to enhance student-centered service delivery by prioritizing responsiveness and personalized administrative interactions within vocational settings.
Co-Authors Dika Vivi Widyanti Dody - Setyadi, Dody - Fariz Muhammad Abiyyu M Nahar Milati Puja Misbakhul Arrezqi