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All Journal Ekuitas: Jurnal Pendidikan Ekonomi Management Studies and Entrepreneurship Journal (MSEJ) Ekuitas Jurnal Pnedidikan Ekonomi
I Wayan Sugiartana
Sekolah Tinggi Ilmu Sosial dan Ilmu Politik Wira Bhakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Relationship Between Working Hours and Gojek Driver Income in Denpasar City I Wayan Sugiartana; Aditya Manggala R.S.; Komang Trisna Eka Putra; Ni Made Puriati; Cokorda Istri Mas Kusumaningrat
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i1.65768

Abstract

The purpose of this study was to determine the working hours and income of GOJEK drivers in Denpasar, Bali, as well as the relationship between working hours and income of GOJEK drivers in Denpasar, Bali. This type of research is quantitative research using a correlative research design. The population of this study consisted of 1275 GOJEK drivers in the city of Denpasar. The sample for this study was determined using the Slovin formula which determined 304 GOJEK drivers in Denpasar City. Data collection using a questionnaire was analyzed using descriptive analysis and Pearson Product Moment correlation analysis using SPSS 24.0 for Windows. The results showed that the working time of GOJEK drivers in Denpasar Bali was 26 people (8.55%) in the high category, 178 people (58.55%) in the medium category and 100 people (32.89%) in the low category. ) very high category of 20 people (6.58%), high category of 26 people (8.55%), medium category of 154 people (50.66%), low category of 86 people (28.29%) and very low category of 18 people (5.92%), and length of service has a significant relationship with the income of GOJEK drivers in Denpasar. The city of Bali has a correlation value of 0.787 and a significance value of more than 0.000 less than α = 0.05.
Relationship Between Working Hours and Gojek Driver Income in Denpasar City I Wayan Sugiartana; Aditya Manggala R.S.; Komang Trisna Eka Putra; Ni Made Puriati; Cokorda Istri Mas Kusumaningrat
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i1.65768

Abstract

The purpose of this study was to determine the working hours and income of GOJEK drivers in Denpasar, Bali, as well as the relationship between working hours and income of GOJEK drivers in Denpasar, Bali. This type of research is quantitative research using a correlative research design. The population of this study consisted of 1275 GOJEK drivers in the city of Denpasar. The sample for this study was determined using the Slovin formula which determined 304 GOJEK drivers in Denpasar City. Data collection using a questionnaire was analyzed using descriptive analysis and Pearson Product Moment correlation analysis using SPSS 24.0 for Windows. The results showed that the working time of GOJEK drivers in Denpasar Bali was 26 people (8.55%) in the high category, 178 people (58.55%) in the medium category and 100 people (32.89%) in the low category. ) very high category of 20 people (6.58%), high category of 26 people (8.55%), medium category of 154 people (50.66%), low category of 86 people (28.29%) and very low category of 18 people (5.92%), and length of service has a significant relationship with the income of GOJEK drivers in Denpasar. The city of Bali has a correlation value of 0.787 and a significance value of more than 0.000 less than α = 0.05.
Sinergi Strategi Pemasaran Digital Dan Kebijakan Publik Dalam Meningkatkan Daya Saing UMKM Kuliner Di Denpasar Ni Made Puriati; I Nengah Merta; Ni Luh Putu Erma Mertaningrum; I Wayan Sugiartana; Gde Agung Satria
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10261

Abstract

UMKM kuliner di Indonesia menghadapi persaingan yang semakin ketat, sehingga diperlukan strategi pemasaran dan dukungan kebijakan yang mampu meningkatkan daya saing usaha. Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing dan kebijakan publik terhadap daya saing UMKM kuliner di Kota Denpasar. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling dan melibatkan 55 pelaku UMKM kuliner. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan regresi linear berganda untuk menguji pengaruh parsial dan simultan antarvariabel. Hasil penelitian menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap daya saing UMKM. Hal ini menunjukkan bahwa pemanfaatan media sosial, marketplace, serta pengelolaan konten digital mampu memperluas akses pasar dan memperkuat citra usaha. Kebijakan publik juga berpengaruh positif dan signifikan terhadap daya saing, yang berarti bahwa pelatihan, akses pembiayaan, dan infrastruktur yang disediakan pemerintah berperan dalam meningkatkan kapasitas adaptif pelaku usaha. Secara simultan, digital marketing dan kebijakan publik memberikan pengaruh yang lebih kuat terhadap daya saing UMKM dibandingkan jika keduanya berjalan terpisah. Temuan ini menegaskan pentingnya integrasi strategi pemasaran digital dengan dukungan kebijakan yang responsif dan berkelanjutan. Sinergi keduanya menjadi kunci dalam memperkuat posisi kompetitif dan keberlanjutan UMKM kuliner di tengah dinamika pasar yang terus berubah.
Co-Authors Aditya Manggala R.S. Cokorda Istri Mas Kusumaningrat Gde Agung Satria I Nengah Merta Komang Trisna Eka Putra NI LUH PUTU ERMA MERTANINGRUM Ni Made Puriati Putra, I Komang Trisna Eka