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How the Hotel Website Management Influence Hotel Supply Chain Management and Tourism Industry? A Case of Malaysian Roeshartono Roespinoedji; Yati Mulyati; Rozahi Istambul; Norhisham Abdul Mutalib
International Journal of Supply Chain Management Vol 8, No 1 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

The objective of the current study is to examine the influence of hotel website management on hotel supply chain management and tourism industry performance in Malaysia. In the present decade, there is an increasing public interest in the web correspondence and the Internet marketing on tourism. A growing number of the Internet clients demonstrate that the Internet has grown quicker than some other type of electronic innovation or correspondence. That is why it is one of the emerging element to connect hotels and tourists. In this study a survey was carried out to collect the data from hotel employees and tourists. While analysing the data, it is revealed that hotel website management has considerable contribution in tourism industry through hotel supply chain. Website elements such as accessibility, flexibility and interactivity have important role in hotel supply chain. Moreover, staff service quality cannot be neglected. It increases the website service quality by strengthening the positive effect of hotel website on hotel supply chain.
The Effect of Green Organizational Culture and Green Innovation in influencing Competitive Advantage and Environmental Performance Roeshartono Roespinoedji; Mohd Haizam Mohd Saudi; Andhika Ligar Hardika; Aimi Zulhazmi Abdul Rashid
International Journal of Supply Chain Management Vol 8, No 1 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (714.664 KB)

Abstract

The preset study investigated the role of green organizational culture as the antecedent of both green product and process innovation. In addition, the current examination also analyzed the unique contribution of both product and process innovation in prompting organizational competitiveness and environmental performance in Malaysian companies. In doing so, we apply Partial Least Square equation modeling approach. The results of the examination confirm that green product innovation, green process innovation and competitive advantage have positive and significant influenced by green organizational culture. Moreover, the results of PLS-SEM likewise confirm that competitive advantage is positive and significantly influenced by green product innovation and green process innovation. The outcomes further affirm that competitive advantage has positively and significantly impact on environmental performance in Malaysian manufacturing firms.