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Yosi Suryani
Politeknik Negeri Padang
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Journal : Economics, Business, Accounting

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Increasing Repurchase Intention through Product Quality and Pricing Strategy: A Fast-Food Sector Analysis Suryani, Yosi; Miranda, Deva Dwi; Gustiawan, Willson
Economics, Business, Accounting & Society Review Vol. 3 No. 2 (2024): Economics, Business, Accounting & Society Review
Publisher : International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/ebasr.v3i2.147

Abstract

In today's competitive culinary market, repurchase intention serves as a key determinant of business profitability and sustainability. This study analyzes the impact of product quality and price on repurchase intention in the context of the fast-food sector, "Ayam Tokok Balenggek", a traditional chicken-based dish from West Sumatra, Indonesia. This paper used data from 100 respondents, the research investigates the partial and simultaneous effects of product quality and price on customer loyalty and repeat purchasing behavior. The findings reveal that product quality significantly influences repurchase intention by meeting or exceeding customer expectations in terms of taste, texture, and overall satisfaction. Similarly, competitive and affordable pricing enhances perceived value, fostering trust and encouraging repurchases. The results highlight the critical role of maintaining high-quality standards and implementing fair pricing strategies to strengthen customer retention and drive business growth. This study contributes to the field by offering actionable insights for small businesses in the culinary sector, demonstrating how a balanced focus on quality and price can enhance customer loyalty, improve brand competitiveness, and ensure long-term sustainability. These findings provide a foundation for Ayam Tokok Balenggek to optimize its product offerings and pricing policies to align with customer expectations and market demands.
Analysis of the Influence Factors of the Human Development Index in Padang City, West Sumatra Suryani, Yosi; Rudy Rinaldy
Economics, Business, Accounting & Society Review Vol. 2 No. 2 (2023): Economics, Business, Accounting, and Society Review
Publisher : International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/ebasr.v2i2.65

Abstract

This article aims to analyze the influence of GRDP, Life Expectancy, Average Length of School and Number of Poor Population in the 2018-2022 period on the Human Development Index (HDI) of Padang City, West Sumatra Province. The type of data used comes from the Padang City Central Statistics Agency (BPS), West Sumatra Central Statistics Agency (BPS) and Bank Indonesia (BI). While research supporting data also comes from various national and international journals as well as references related to research topics. Data analysis is the Ordinary Least Square (OLS) method, namely multiple regression analysis. The results of the study show that GRDP, life expectancy and average length of schooling are indicators that have a positive and significant impact on the Human Development Index in Padang City, West Sumatra Province. Meanwhile, the indicator for the Number of Poor Population is an indicator that has a negative and significant effect on the Human Development Index. The indicator that has the most dominant effect is the average length of schooling with a standardized coefficient beta of 1.127.
Co-Authors Afifah Afifah Afifah, Afifah AFRIYENI, Edang Cindy Claudia, Cindy Elni Sumiarti Emrizal Eva Yoyet Fisla Wirda Gustiawan, Wilson Haries, Alfatah Ika Yuanita Jumyetti Jumyetti Miranda, Deva Dwi Neswardi, Sepri Primadona RAHMA, Silvy Ranti Komala Dewi Ranti Komala Dewi Rinaldy, Rudy Rudy Rinaldy Rudy Rinaldy Sarmiadi Sarmiadi Sarmiadi Willson Gustiawan