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All Journal Jurnal Teknologi Industri Pertanian Jurnal Pemberdayaan Masyarakat Madani (JPMM) International Journal of Supply Chain Management Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Manajemen Jurnal Manajemen Risiko
Safriyana Safriyana
Universitas Prasetiya Mulya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation Other

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MODEL KONSEPTUAL PEMETAAN WILAYAH POTENSIAL HILIRISASI KELAPA SAWIT BERDASARKAN DAYA SAING DAN KELEMBAGAAN PETANI SWADAYA Safriyana, Marimin, Elisa Anggraeni, Illah Sailah
Jurnal Teknologi Industri Pertanian Vol. 29 No. 2 (2019): Jurnal Teknologi Industri Pertanian
Publisher : Department of Agroindustrial Technology, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24961/j.tek.ind.pert.2019.29.2.132

Abstract

Palm oil as a leading commodity that has a role in national development, continues to experienceincreased demand, dueto it beneficial in various fields of needs. However, the problems and challenges haveprompted the government to improve its competitiveness through in-country palm oil downstream policies. Oneof the policies is smallholder farmers oil palm’s replanting to support palm oil downstream sector and toincrease the smallholder farmers’ social welfare. The crucial thing that is important to note and become thefocus of this research is the linkage of the smallholder farmers in support palm oil downstream policies,becausethe smallholder farmers as the main raw materials supplierto downstream palm oil agroindustry are stillobstructed,in relation to geographical conditions, its competitiveness, and its institutions. Therefore, a study wasneeded to produce an integrated palm oil downstream strategic planning related to the area, competitiveness,and institutional of palm oil smallholder farmers, in determining the potential area model for the development ofpalm oil downstream in order to have comparative and competitive advantages.The conceptual model of palmoil downstream’spotential areas that uses spatial analysis through geographical information system was used toobtain an overview of the palm oil condition, while competitiveness conceptual modelling uses Diamond Portercompetitivenessindex, and the institutional modelling uses Interpretative Structure Modeling (ISM) method toobtain the influential variables as the key elements in the palm oil downstream that affect the smallholderfarmers position.Keywords: competitiveness, palm oil downstream,institutional, area mapping, smallholder farmers
Spatial-Intelligent Decision Support System for Sustainable Downstream Palm Oil Based Agroindustry within the Supply Chain Network: A Systematic Literature Review and Future Research Safriyana Safriyana; Marimin Marimin; Elisa Anggraeni; Illah Sailah
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Oil palm plantations as one of the sexiest commodities; produce a high yield of oil and fat that can be used in various sectors. The prospect of oil palm and its derivative products is good, but there are obstacles and problems faced that are mainly related to sustainability issues in oil palm plantations and its downstream process. Therefore, it is important to study the decision-making process that are needed to develop sustainable palm oil agroindustry. This paper aims at providing a comprehensive literature review for decision support system for sustainable agroindustry. Totally, 186 scientific publication articles from 2005 to 2019 were reviewed and synthesized. The reviewed articles were categorize based on the keywords of palm oil sustainability, geographic information system (GIS), and decision support system (DSS). The research gap and pointers for future research that are identified is the lack of sustainability aspect inclusion on decision-making process. We also identified the lack discussion of integrated spatial and intelligent tools through DSS for better, faster, and smarter decision-making process. In the end part of the paper, a pointer for possible future research was develop in terms of combination through spatial-intelligent system applying business analytics for sustainable agroindustry.
SCOR-Based Information Modeling for Managing Supply Chain Performance of Palm Oil Industry at Riau and Jambi Provinces, Indonesia Djatna, Taufik; Marimin, Marimin; Massijaya, Muh. Yusram; Asrol, Muhammad; Baidowi, Taufiq; Harison, Harison; Safriyana, Safriyana; Martini, Sri
International Journal of Supply Chain Management Vol 9, No 5 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v9i5.4043

Abstract

Abstract— The challenges for providing a concise performance reports along all components in Palm Oil agro-industry supply chain are urgent particularly in terms of managing each metrics of the stakeholders. This SCOR (Supply Chain Operation Reference)-based information model attempts to represent real requirements of each stakeholder. Initially, all relevance stakeholders are identified through field observation and interviews. Each SCOR model attribute, i.e. agility, assets, cost, reliability and responsiveness are mapped into respectfully definition in the field of Palm Oil agro-industry. The related attribute is derived into metrics of evaluation for measuring specific performance according to the formulation. In order to report a definitive performance measurement in each attribute, benchmarking from best practice is taken. This model functionality is evaluated by using real world data derived from two major provinces of Palm Oil agro-industry in Indonesia, namely Jambi and Riau provinces. Object relational database is generated and stationed in a cloud-based server. A framework of business process modeling and notation integrates these required processes of the model with the cloud-based database access. The integration of JavaScript (Bonita soft) based front-end with the SCOR-based database operation is ready for mobile and desktop usage. A series of visualization is provided to support fast understanding in each performance measurement, such us spider chart, histogram and line chart as well as ETL (extract, transform, load) features. A full comparison based on geographical location is ready for inquiry for each user level (farmer, trader and palm oil mill).Keywords—Agro-industry, Information, Palm Oil, Performance, SCOR
Marketing Mechanisms for Increasing Product Sales of Bisan Snack MSME in Gandasoli Village, Kuningan Regency Bitticaca, Albert Benaya Tomatoto; Leonardo, Catherine Elizabeth; Ananda, Dea; Neko, Jovan Engelbert; Safriyana
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 2 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i2.6470

Abstract

MSMEs are the backbone of the economy, playing a crucial role in maintaining economic stability. The success of MSMEs is closely linked to the ability of business owners to innovate and adapt to changes. One promising innovation is the use of social media as a marketing tool. However, many MSMEs, including Bisan Snack, have yet to fully utilize platforms like TikTok and Instagram. This research aims to address this gap by providing intensive socialization on digital marketing to help MSMEs become more productive and relevant to current trends. The study combined interviews, observations, and documentation to carry out the activities, which involved introducing the basics of digital marketing, mentoring in creating TikTok and Instagram accounts, and developing tailored marketing strategies. The results showed that using feeds on these platforms significantly increased the visibility of Bisan Snack products, attracting consumers not only locally but also from other regions. This socialization opened the insights of MSME actors and motivated them to adopt digital marketing strategies. In conclusion, digital marketing, especially through TikTok, has great potential to enhance MSMEs’ competitiveness and productivity, enabling them to reach a wider market and increase revenue.
Optimizing the Supply Chain of Qiut Cireng MSME in Ragawacana Village-Kuningan Regency: A Community Development Safriyana; Lukito, Adriel Jonathan; Nurmasruroh, Izzah; Gunawan, Jovan; Wijaya, Mutiara
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 2 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i2.6472

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia’s economy by contributing to job creation, investments, and local growth. In Kuningan Regency, MSMEs such as Qiut Cireng face significant internal and external challenges that hinder their growth. Qiut Cireng, an MSME in Ragawacana Village, specializes in chicken-filled cireng but struggles with limited marketing, inadequate promotion, and operational inefficiencies. In response, the 2024 Community Development program by Universitas Prasetiya Mulya aimed to optimize Qiut Cireng’s business strategy, focusing on key aspects of its supply chain: operations, marketing, finance, and distribution. The program used a live-in period to gather primary data, allowing the implementation of improvements such as waste reduction in production, logo and packaging redesign, enhanced social media marketing, and improved financial record-keeping. The results revealed that while Qiut Cireng did not face major financial difficulties, limited production capacity and low demand were barriers to growth. The program successfully identified strategies to improve branding, product visibility, and sales channels, demonstrating that a comprehensive supply chain approach is crucial for MSME growth. Ongoing efforts are essential for ensuring the long-term success of Qiut Cireng and strengthening the role of MSMEs in Indonesia’s economy.
A Community Development Initiative for Empowering 'Cemilarupa' MSME Business Commercialization Wibowo, Melisa; Inayah, Mutia Risky; Santoso, Vincent Putra; Scoles, Pieter; Safriyana
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 2 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i2.6474

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy by promoting economic equality, improving welfare, increasing foreign exchange, absorbing labor, and supporting the economy during crises, in today's digital era, platforms like e-commerce, social media, and digital marketing are essential for MSMEs, to overcome challenges such as limited capital and marketing inefficiency, expand their reach, and enhance brand awareness, ultimately contributing to economic growth. These community development activities aimed to empower MSMEs in rural areas, with a focus on supporting Cemilarupa, a local MSME, in enhancing its brand awareness and optimizing its use of digital platforms. The initiative involved a series of mentoring activities, including direct fieldwork, product photography assistance, and guidance in managing e-commerce and social media accounts. The primary goal was to help Cemilarupa improve its online presence and marketing strategies. As a result, the business experienced significant improvements in brand recognition, online marketing knowledge, market reach, and sales turnover. By effectively utilizing e-commerce and social media, the project addressed key challenges faced by MSMEs in the era of globalization and digitalization. This paper highlights the positive outcomes of the initiative for Cemilarupa’s development and provides insights into the effectiveness of community development strategies aimed at MSME empowerment.
WOMEN’S ROLE IN THE DEVELOPMENT OF PAJAMBON VILLAGE: INVOLVEMENT, CONTRIBUTIONS, AND CHALLENGES Safriyana, Safriyana; Sucipto, Chelsea; Kowanda, Joan Bertha; Ekanayake, Kenneth Evan; Nawawi, Robin
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 1 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.1.05

Abstract

This study investigates the roles, contributions, and challenges encountered by women in the development of Pajambon Village, located in Kramatmulya District, Kuningan Regency, West Java. Employing a qualitative research methodology, the study explores the equal involvement of both women and men in the community, with no discernible gender disparities in their participation. The findings reveal that women in Pajambon Village make substantial contributions across various domains, including the management of household economies, participation in social activities, and involvement in the village governance structure. Additionally, women prioritize the education of their children and actively engage in workshops aimed at enhancing their skills and knowledge for village development. The local government has established a women’s empowerment group, the Pemberdayaan dan Kesejahteraan Keluarga (PKK), which currently consists of 14 members. This group is further supported and encouraged by the government to engage in entrepreneurial activities that contribute to their economic independence. The study highlights the critical role of women in fostering community development and advancing sustainable rural progress.
Penggunaan Metode Time-Series Forecasting untuk Mengefisiensikan Manajemen Inventaris Perusahaan XYZ Hermawan, Aurelie Handalia; Garcia, Gerald; Mayer, Hulbert Noble Le; Susanto, Inez; Alfirya, Muhammad; Nabigha, Rahzel Ziya; Safriyana, Safriyana
Jurnal Ekonomi Manajemen Vol 11, No 2 (2025): November 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i2.17772

Abstract

XYZ Company, a local perfume company in Indonesia, repeatedly faces problems in their monthly operations, such as stockout and overstock issues due to fluctuating demand and uncertain production lead times from manufacturers. This phenomenon risks reducing product availability, hindering cash flow, and lowering consumer trust and experience. To address this situation, the study evaluated four time-series forecasting methods (3-Period Moving Average, 5-Period Moving Average, Simple Exponential Smoothing, and Holt’s Double Exponential Smoothing) using sales data from the year 2024 until early 2025 and measured their accuracy using MAD, MSE, and MAPE. The results showed that the Simple Exponential Smoothing method produced the lowest error (MAD 185,92; MSE 78.207,25; MAPE 12,53%), making it most suitable for the characteristics of fluctuating short-term demand. Based on the forecast, XYZ company is advised to set a safety stock of 613 units and a reorder point of 2.109 units to maintain availability during lead time. Further recommendations include forecasting per variant category, consideration of marketing activities in demand projections, and negotiation of lead time commitments with manufacturers as risk mitigation.
Optimalisasi Manajemen Risiko Operasional di Perusahaan Alat Tulis melalui Pendekatan House of Risk Christabel Priscilla Sihombing; Christian Thomas; Dellyza; Kent Manuel Haryono; Marcia Jocelyn; Riveren Elvina; Safriyana
JURNAL MANAJEMEN RISIKO Vol. 6 No. 2 (2025): December
Publisher : Pasca Sarjana UKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/mr.v6i2.7152

Abstract

This study aims to identify operational risks faced by CV BMS, a retail stationery company, and to develop appropriate risk mitigation strategies. The main issue addressed in this research is the high level of competition and the complexity of the supply chain, which may disrupt the company's operational continuity. To address this issue, the House of Risk approach is used, consisting of two phases: the first phase is used to identify and map risk events and agents based on their severity and likelihood, while the second phase is used to formulate effective and efficient risk mitigation strategies. The research was conducted as a case study using survey techniques, both qualitative and quantitative approaches, involving interviews, observations, and the collection of secondary data. The results indicate several key risk agents that significantly contribute to potential operational disruptions, such as supplier delays, demand fluctuations, and human error. The resulting mitigation strategies focus on integrated preventive actions and prioritize measures based on cost-effectiveness and efficiency. The managerial implications of this study highlight the importance of a structured risk management system in supporting the sustainability of company operations amid intense competition in the retail industry.
Strategi Penerapan Layanan Digital untuk Meningkatkan Daya Saing Agrowisata Pakuwon Cheryl Tanjaya; Eduard Klemens; Safriyana Safriyana
Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Vol. 12 No. 02 (2025): May 2025
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat (LP3M) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/ppkm.v12i02.9099

Abstract

Agrowisata Pakuwon yang terletak di Desa Pajambon, Kabupaten Kuningan memiliki potensi besar dengan kearifan lokalnya berupa papalidan, tanaman jambu, lokasi di lereng pegunungan, dan kebun bunga. Namun, agrowisata ini menghadapi tantangan dalam pemasaran digital, khususnya terkait rendahnya kesadaran merek dan keterlibatan audiens di media sosial. Oleh karena itu, pengoptimalan penggunaan platform media sosial seperti TikTok dan Instagram dengan perencanaan konten yang terstruktur dan konsisten, serta pembaruan identitas merek melalui desain logo yang lebih representative menjadi hal penting untuk menjadi suatu Langkah penerapan layanan digital yang terukur. Program pendampingan untuk mengembangkan layanan digital Agrowisata Pakuwon ini dilaksanakan pada Desember 2024 hingga Maret 2025, melibatkan mahasiswa dalam pelatihan dan pendampingan digital. Metode yang digunakan meliputi observasi, wawancara, dan pelatihan berbasis media sosial. Hasil pendampingan menunjukkan peningkatan signifikan dalam pengenalan merek, pertumbuhan jumlah pengikut, dan interaksi pengunjung setelah penerapan strategi pemasaran digital yang terstruktur. Kegiatan ini juga menunjukkan bahwa penerapan layanan digital yang terintegrasi dapat meningkatkan visibilitas, daya saing, dan daya tarik Agrowisata Pakuwon, serta memberikan rekomendasi untuk pengembangan konten kreatif dan evaluasi berkala terhadap strategi yang diterapkan.
Co-Authors Alfirya, Muhammad Ananda, Dea Asrol, Muhammad Baidowi, Taufiq Bitticaca, Albert Benaya Tomatoto Cheryl Tanjaya Christabel Priscilla Sihombing Christian Thomas Dellyza Eduard Klemens Ekanayake, Kenneth Evan Elisa Anggraeni Erliza Hambali Garcia, Gerald Gunawan, Jovan Hermawan, Aurelie Handalia Illah Sailah Inayah, Mutia Risky Kent Manuel Haryono Kowanda, Joan Bertha Leonardo, Catherine Elizabeth Lukito, Adriel Jonathan Marcia Jocelyn Marimin , Marimin Marimin Mayer, Hulbert Noble Le Melisa Wibowo Muh. Yusram Massijaya Nabigha, Rahzel Ziya Nawawi, Robin Neko, Jovan Engelbert Nurmasruroh, Izzah Riveren Elvina Santoso, Vincent Putra Scoles, Pieter Sri Martini Sucipto, Chelsea Susanto, Inez Wijaya, Mutiara