Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia International Journal of Islamic Education, Research and Multiculturalism (IJIERM)
Pardomuan S, Ernst Tunggul
Unknown Affiliation
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Kualitas Produk, Harga dan Layanan Produk Terhadap Keputusan Pembelian dan Loyalitas Pelanggan B2B PT. TCM Pardomuan S, Ernst Tunggul; Sabar, Sabar; Wijayaningtyas, Maranatha
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i3.56788

Abstract

Business competition in the palm oil industry causes customer loyalty to be an important factor to maintain business continuity. The authors examine the factors that influence customer purchase intent and its relationship with customer loyalty. The researcher sees the influence of the relationship between Product Quality, Goods Price and Service Quality and the influence of moderation factors from the Payment System on Customer Purchase Intention and Influence Customer Loyalty. In the results of this study, Product Quality and Quality Perceived by Buyers Affect Customer Purchase Intentions. The Payment System strengthens Product Quality to the Customer's buying interest, Purchase intention affects loyalty. While Product Prices and Product Services do not affect Customer Purchase Intention and Ease of Payment is unable to moderate Product and Product Service Prices against Purchase Intentions. This study discusses the relationship between the influence of payment systems on buying interest and customer loyalty in the palm oil industry. This article will contribute literature in palm oil marketing and will simultaneously help the company to maintain customer loyalty.
Antecedents of Marketing Strategy in Palm Oil Industry Spare Parts Supplier Company (Case Study of PT. Technindo Contromatra) Pardomuan S, Ernst Tunggul; Tongam Sirait
International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Vol 5 No 3 (2023)
Publisher : The Islamic Education and Multiculturalism Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47006/ijierm.v5i3.264

Abstract

The Palm Oil Industry is one of the important industries that support the Indonesian economy because it brings in a lot of foreign exchange and absorbs a lot of work. One of the parties involved in the supply chain of the palm oil industry is a supplier of equipment and spare parts for palm oil processing mills. The purpose of this paper is to analyze the importance of equipment and spare parts supplier companies to add to using the appropriate marketing mix to develop their company's business. The method used in processing interview data and collecting questionnaire data. The results obtained are inputs in the form of business strategy adjustments for the company.
Co-Authors Maranatha Wijayaningtyas Sabar Sabar Tongam Sirait