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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Innovation in Business and Economics Balance: Jurnal Ekonomi
Luky Susilowati
Fakultas Ekonomi UPN ”Veteran” Jawa Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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 1 
ANTESEDEN DAN LUARAN DARI KEPUASAN PELANGGAN Susilowati, Luky
Journal of Innovation in Business and Economics Vol 2, No 02 (2011)
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.458 KB) | DOI: 10.22219/jibe.v2i02.4695

Abstract

The research objective is to analyze customers satisfaction of “Nova” VCO brand product in the Surabaya area counters or retails. The customers have been bought the product during the research periods. The data analyzed by SEM (Structural Equation Modeling) approach through AMOS program. The result show that: 1.  There is no influence of  Customer Value factor to Customer Satisfaction of “Nova” VCO brand product;  2.  There is positive influence of store image factor to Customer Satisfaction of “Nova” VCO brand product 3) Customer Satisfaction have a positive influence to Customer Loyalty of “Nova” VCO brand product.
Praktek Perataan Laba Ditinjau dari Faktor Ukuran Perusahaan, Profitabilitas dan Leverage Operasi pada Perusahaan Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Susilowati, Luky
Jurnal Aplikasi Manajemen Vol. 8 No. 3 (2010)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1660.787 KB)

Abstract

Income Smoothing Practice expected can give the influence advantage to the stocks value and management performance. There are 3 factors which influence the Practice Income Smoothing that's size of the firm, profitability, and leverage operation. Base description above this research purpose to analyze the influence of size of the firm, profitability, and leverage operation of the firm to Income Smoothing Practice in the food and beverage companies that are listing in Bursa Efek Indonesia. This research use the secunder data from financial statement of company food and beverage companies that are listing in Bursa Efek Indonesia period 2005 up to 2007 There are 16 food and beverage companies as sample selected with purposive sampling technique. These data Analyzed by Logistics Regression, because The Dependend variable ( Y) have two category iIf Y = 1 (it means company have apply the income smoothing) and if Y = 0 ( it means company have not apply the income smoothing ). The Result of this research have been concluded that the size of the firm have an effect to income smoothing, while profitability and leverage operation are not significant to income smoothing, Detail discussion, implication and limitation of this research will be explained under consideration following.
THE EFFECT OF THE AMBASSADOR BRAND AND WORD OF MOUTH ON THE HONDA VARIO BRAND AWARENESS at MPM MOTOR NGAGEL Sholikhah, Shindia Faridatus; Susilowati, Luky
Jurnal Ekonomi Balance Vol. 17 No. 2 (2021): (December 2021)
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v17i2.6276

Abstract

At this time companies are competing to determine competitive strategies in order to maintain their products among similar competing companies, namely by instilling brand awareness of their products to potential consumers. Brand awareness is very important so that people know the brand of a product. Brand ambassadors and word of mouth are used by companies in order to increase brand awareness of the product in the minds of consumers.The population in this study is MPM Motor Ngagel consumers who have purchased a Honda Vario in 2020. The sampling method used is random sampling/probability sampling using the Slovin formula. The samples taken were 71 respondents. The data used are primary data and secondary data. While the analysis technique used in this research is Partical Least Square (PLS).Based on the results of the study, it can be seen that Brand Ambassador and Word Of Mouth have a positive and significant effect on Brand Awareness of Honda Vario at MPM Motor Ngagel.
THE EFFECT OF MARKET ORIENTATION ON GOFOOD PARTNER MARKETING PERFORMANCE IN SURABAYA Suhelmi, Suhelmi; Susilowati, Luky; Zumrotul, Zumrotul
Jurnal Ekonomi Balance Vol. 17 No. 2 (2021): (December 2021)
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v17i2.6277

Abstract

Today's digital start-ups have succeeded in creating a new trend and can solve problems in society. One that is attracting attention today is Gojek. Not only does it provide benefits from the consumer side, but Gojek can also provide benefits from the business side, one of which is by joining as a GoFood business partner or commonly called a "GoFood Partner". This study aims to determine the effect of market orientation on the marketing performance of Gofood Partners in Surabaya. This study involved 70 respondents who are owners or managers and customers of Gofood in the city of Surabaya. By using the Purposive sampling method, data collection was carried out by distributing questionnaires. The analytical technique used in this research is using the component-based SEM method using PLS. The results found indicate that Market Orientation has a positive effect on Marketing Performance. The better the market orientation carried out by gofood partners, the marketing performance will also increase.
Effect of Rebranding and Product Quality on Brand Image at Extracurricular PT. One Roof Surabaya fajarani, bestari; Susilowati, Luky
Jurnal Ekonomi Balance Vol. 18 No. 2 (2022): Desember 2022
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v18i2.9604

Abstract

At present, Indonesia has various industrial sectors ranging from technology, fashion, design, culinary, competing with each other to show their existence in the business world, so that companies are able to survive with competitors, namely by continuing to innovate and create good quality products. Brand Image is very important so that people are more familiar with a product. Brand image and product quality are used by companies in order to create product brand images in the minds of consumers. The population in this study are consumers who visit and enjoy food and beverage offerings at the One-Stop EXKUL in 2020. The sampling method used is random sampling/probability sampling using the Slovin formula. The samples taken were 100 respondents. The data used are primary data and secondary data. While the analysis technique used in this study is Particle Least Square (PLS). Based on the research results, it can be seen that Brand Image and Product Quality have a positive and significant effect on the Brand Image of EXKUL One Roof Surabaya
Co-Authors fajarani, bestari Sholikhah, Shindia Faridatus Suhelmi, Suhelmi Sulastri Irbayuni, Sulastri Wiwik Handayani Zumrotul, Zumrotul