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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Innovation in Business and Economics
Luky Susilowati
Fakultas Ekonomi UPN ”Veteran” Jawa Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANTESEDEN DAN LUARAN DARI KEPUASAN PELANGGAN Susilowati, Luky
Journal of Innovation in Business and Economics Vol 2, No 02 (2011)
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.458 KB) | DOI: 10.22219/jibe.v2i02.4695

Abstract

The research objective is to analyze customers satisfaction of “Nova” VCO brand product in the Surabaya area counters or retails. The customers have been bought the product during the research periods. The data analyzed by SEM (Structural Equation Modeling) approach through AMOS program. The result show that: 1.  There is no influence of  Customer Value factor to Customer Satisfaction of “Nova” VCO brand product;  2.  There is positive influence of store image factor to Customer Satisfaction of “Nova” VCO brand product 3) Customer Satisfaction have a positive influence to Customer Loyalty of “Nova” VCO brand product.
Praktek Perataan Laba Ditinjau dari Faktor Ukuran Perusahaan, Profitabilitas dan Leverage Operasi pada Perusahaan Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Susilowati, Luky
Jurnal Aplikasi Manajemen Vol. 8 No. 3 (2010)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1660.787 KB)

Abstract

Income Smoothing Practice expected can give the influence advantage to the stocks value and management performance. There are 3 factors which influence the Practice Income Smoothing that's size of the firm, profitability, and leverage operation. Base description above this research purpose to analyze the influence of size of the firm, profitability, and leverage operation of the firm to Income Smoothing Practice in the food and beverage companies that are listing in Bursa Efek Indonesia. This research use the secunder data from financial statement of company food and beverage companies that are listing in Bursa Efek Indonesia period 2005 up to 2007 There are 16 food and beverage companies as sample selected with purposive sampling technique. These data Analyzed by Logistics Regression, because The Dependend variable ( Y) have two category iIf Y = 1 (it means company have apply the income smoothing) and if Y = 0 ( it means company have not apply the income smoothing ). The Result of this research have been concluded that the size of the firm have an effect to income smoothing, while profitability and leverage operation are not significant to income smoothing, Detail discussion, implication and limitation of this research will be explained under consideration following.
Co-Authors Sulastri Irbayuni, Sulastri Wiwik Handayani