Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen Journal of Innovation in Business and Economics Balance: Jurnal Ekonomi
Luky Susilowati
Fakultas Ekonomi UPN ”Veteran” Jawa Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Balance: Jurnal Ekonomi

 1 
THE EFFECT OF THE AMBASSADOR BRAND AND WORD OF MOUTH ON THE HONDA VARIO BRAND AWARENESS at MPM MOTOR NGAGEL Sholikhah, Shindia Faridatus; Susilowati, Luky
Jurnal Ekonomi Balance Vol. 17 No. 2 (2021): (December 2021)
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v17i2.6276

Abstract

At this time companies are competing to determine competitive strategies in order to maintain their products among similar competing companies, namely by instilling brand awareness of their products to potential consumers. Brand awareness is very important so that people know the brand of a product. Brand ambassadors and word of mouth are used by companies in order to increase brand awareness of the product in the minds of consumers.The population in this study is MPM Motor Ngagel consumers who have purchased a Honda Vario in 2020. The sampling method used is random sampling/probability sampling using the Slovin formula. The samples taken were 71 respondents. The data used are primary data and secondary data. While the analysis technique used in this research is Partical Least Square (PLS).Based on the results of the study, it can be seen that Brand Ambassador and Word Of Mouth have a positive and significant effect on Brand Awareness of Honda Vario at MPM Motor Ngagel.
THE EFFECT OF MARKET ORIENTATION ON GOFOOD PARTNER MARKETING PERFORMANCE IN SURABAYA Suhelmi, Suhelmi; Susilowati, Luky; Zumrotul, Zumrotul
Jurnal Ekonomi Balance Vol. 17 No. 2 (2021): (December 2021)
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v17i2.6277

Abstract

Today's digital start-ups have succeeded in creating a new trend and can solve problems in society. One that is attracting attention today is Gojek. Not only does it provide benefits from the consumer side, but Gojek can also provide benefits from the business side, one of which is by joining as a GoFood business partner or commonly called a "GoFood Partner". This study aims to determine the effect of market orientation on the marketing performance of Gofood Partners in Surabaya. This study involved 70 respondents who are owners or managers and customers of Gofood in the city of Surabaya. By using the Purposive sampling method, data collection was carried out by distributing questionnaires. The analytical technique used in this research is using the component-based SEM method using PLS. The results found indicate that Market Orientation has a positive effect on Marketing Performance. The better the market orientation carried out by gofood partners, the marketing performance will also increase.
Effect of Rebranding and Product Quality on Brand Image at Extracurricular PT. One Roof Surabaya fajarani, bestari; Susilowati, Luky
Jurnal Ekonomi Balance Vol. 18 No. 2 (2022): Desember 2022
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v18i2.9604

Abstract

At present, Indonesia has various industrial sectors ranging from technology, fashion, design, culinary, competing with each other to show their existence in the business world, so that companies are able to survive with competitors, namely by continuing to innovate and create good quality products. Brand Image is very important so that people are more familiar with a product. Brand image and product quality are used by companies in order to create product brand images in the minds of consumers. The population in this study are consumers who visit and enjoy food and beverage offerings at the One-Stop EXKUL in 2020. The sampling method used is random sampling/probability sampling using the Slovin formula. The samples taken were 100 respondents. The data used are primary data and secondary data. While the analysis technique used in this study is Particle Least Square (PLS). Based on the research results, it can be seen that Brand Image and Product Quality have a positive and significant effect on the Brand Image of EXKUL One Roof Surabaya
Co-Authors fajarani, bestari Sholikhah, Shindia Faridatus Suhelmi, Suhelmi Sulastri Irbayuni, Sulastri Wiwik Handayani Zumrotul, Zumrotul