Garuda - Garba Rujukan Digital

The Behavior of Online Museum Visitors on Facebook Fan Page of the Museum in Indonesia Sundjaja, Arta Moro; Gaol, Ford Lumban; Abdinagoro, Sri Bramantoro; Abbas, Bahtiar S.
Binus Business Review Vol 8, No 3 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i3.3742

The objective of this research was to discover the behavior of museum visitors on Facebook fan page in Indonesia based on the user motivation, user expectation, online community involvement, and Facebook fan page of the museum. This research used a quantitative approach to descriptive analysis. The population was the Facebook users who had followed the Facebook fan page of the museum in Indonesia. The samples used were 270 respondents. The researchers distributed the questionnaire to a Facebook group managed by museums or communities. Based on the demographic profile of respondent, the researchers discover that the respondents are highly educated, work as employees or student, and allocate more than Rp500.000,00 per month for traveling expense. Based on social media behavior of the respondents, the respondents are active using Facebook and not aware of the presence of museum in social media. The respondents require museum information, social interaction, and entertainment on Facebook fan page of the museum. Therefore, museum managers must maintain the content quality and perceived usefulness in delivering the information through Facebook. The involvement of cultural community can help people to get honest information about museum through credible opinion from the respondents.

Factors Influencing the Intention of Attending Theater Performances: Exploration Study Abdinagoro, Sri Bramantoro
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 18, No 2 (2017): The Winners Vol. 18 No. 2 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v18i2.4170

The phenomenon of theater goers who are not satisfied when watching but at the next show they were still watching, being the opposite of the concept of satisfaction. This research aimed to find the factors that caused people to intend to watch the theater again to answer the phenomenon. The researcher used an exploratory study that focused on exploring important features in the theater performing arts on those who had been watching and who had not watched. In this study, author constructed semi-structured interview questionnaires that were focused on; (1) reason for people watching the theater, (2) theatrical attributes, (3) audience expectation, and (4) audience development. The participants of the exploratory study in this study were; (1) a group of actors and performing arts workers, (2) people who watched the performing arts, and (3) people who did not watch the performing arts. The total participants were 15 persons. From the exploration results with at least 16 keywords or phrases obtained, the researcher analyzes and classifies the keywords and phrases with the same meaning and understanding that exist in each word. There are 8 (eight) constructs formed based on these keyword groupings; theater play, theater reputation, goal achievement, theater atmosphere, satisfaction, flow, intention to watch again, and word of mouth. The results of this exploratory study at the next stage of the research will be the input of the research model.

Factors Influencing the Intention of Attending Theater Performances: Exploration Study Sri Bramantoro Abdinagoro
The Winners Vol. 18 No. 2 (2017): The Winners Vol. 18 No. 2 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v18i2.4170

The phenomenon of theater goers who are not satisfied when watching but at the next show they were still watching, being the opposite of the concept of satisfaction. This research aimed to find the factors that caused people to intend to watch the theater again to answer the phenomenon. The researcher used an exploratory study that focused on exploring important features in the theater performing arts on those who had been watching and who had not watched. In this study, author constructed semi-structured interview questionnaires that were focused on; (1) reason for people watching the theater, (2) theatrical attributes, (3) audience expectation, and (4) audience development. The participants of the exploratory study in this study were; (1) a group of actors and performing arts workers, (2) people who watched the performing arts, and (3) people who did not watch the performing arts. The total participants were 15 persons. From the exploration results with at least 16 keywords or phrases obtained, the researcher analyzes and classifies the keywords and phrases with the same meaning and understanding that exist in each word. There are 8 (eight) constructs formed based on these keyword groupings; theater play, theater reputation, goal achievement, theater atmosphere, satisfaction, flow, intention to watch again, and word of mouth. The results of this exploratory study at the next stage of the research will be the input of the research model.

The Behavior of Online Museum Visitors on Facebook Fan Page of the Museum in Indonesia Arta Moro Sundjaja; Ford Lumban Gaol; Sri Bramantoro Abdinagoro; Bahtiar S. Abbas
Binus Business Review Vol. 8 No. 3 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i3.3742

The objective of this research was to discover the behavior of museum visitors on Facebook fan page in Indonesia based on the user motivation, user expectation, online community involvement, and Facebook fan page of the museum. This research used a quantitative approach to descriptive analysis. The population was the Facebook users who had followed the Facebook fan page of the museum in Indonesia. The samples used were 270 respondents. The researchers distributed the questionnaire to a Facebook group managed by museums or communities. Based on the demographic profile of respondent, the researchers discover that the respondents are highly educated, work as employees or student, and allocate more than Rp500.000,00 per month for traveling expense. Based on social media behavior of the respondents, the respondents are active using Facebook and not aware of the presence of museum in social media. The respondents require museum information, social interaction, and entertainment on Facebook fan page of the museum. Therefore, museum managers must maintain the content quality and perceived usefulness in delivering the information through Facebook. The involvement of cultural community can help people to get honest information about museum through credible opinion from the respondents.

Response to a New Wave in Digital Marketing: Does Beauty Blogger Involvement The Most Influencing Factor in Halal Cosmetic Purchase Intention Telisiah Putri Utami Putri; Sri Bramantoro Abdinagoro
International Journal of Supply Chain Management Vol 7, No 6 (2018): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Cosmetics market in Indonesia indicated a significant change in the last 5 years where market gets filled with halal cosmetic products, along with the increasing demand for halal cosmetic, cosmetic manufacturer should be able to answer the needs of today's consumers. Efforts to continually address consumer needs and success in the market trigger cosmetic manufacturer to take into account factors suspected having strong influence to stimulate consumer purchase intention towards halal cosmetic. Digital marketing is becoming a new phenomenon, beauty blogger involvement through social media and youtube brings out a new marketing way, beauty blogger involvement becomes important thing to cosmetic brand due to bloggers review attract consumer respond whether to like and keen to try product or even reluctant to it. This study aims to conduct a preliminary study of factors which predicted has strong influence to stimulate purchase intention towards halal cosmetic. Beauty blogger involvement via social media and Youtube, Arabic brand name, religiosity and halal logo, those are some antecedents choosen to be checked whether significantly influence Purchase Intention in halal cosmetic. This study will take respondents women from age 20 up to 40 years old, active internet and social media users, using mass-market cosmetic brand, they are Jakartas residents, the survey will be conducted via on-line survey. The result of this study is expected to be a preliminary study to analyse the most influencing factor in halal cosmetic purchase intention

The effect of business ecosystem and government regulation toward business agility: the role mediating of business model innovation in SMEs Ervina Waty; Idris Gautama So; Richardus Eko Indrajit; Sri Bramantoro Abdinagoro
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of the 5th International Conference on Family Business and Entrepreneurship
Publisher : President University

SMEs have become the backbone of the Indonesian economy which is faced with various situations and conditions. The increasingly competitive business environment forces SMEs to be able to maintain their existence. This effort can be realized by developing a good business ecosystem with the support of government regulations. In addition, business model innovation is also worth considering the changing needs, wants, and demands of customers. This study aims to examine the effect of ecosystem business and government regulation toward business agility mediated by business model innovation. This study involved 100 SME culinary in Bali, Bandung, Surabaya, Yogyakarta, Semarang, Solo dan Jakarta which are selected using probability sampling technique. Data is obtained by distributing questionnaires to respondents through G-Form. The collected data is then analyzed using Path analysis assisted by the Smart PLS application. The result shows that the business ecosystem and government regulation and business model innovation have a significant positive effect toward business agility. Business model innovation can mediate the relationship of the business ecosystem to business agility and the relationship of government regulation to business agility. Business model innovation is influenced by Business ecosystem and Government Regulation by 68.8%, business ecosystem, Government Regulation and business model innovation affects business agility by 61.6%. Researchers who want to conduct research on similar topics can add other independent and dependent variables so that the results obtained are more coherent.

Impact of digital literacy and market orientation through e-commerce adoption on the MSME performance moderated by O2O business adoption Umi Suryani; Sri Bramantoro Abdinagoro; Mts Arief Arief; M Hamsal
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of the 5th International Conference on Family Business and Entrepreneurship
Publisher : President University

This study aims to examine the influence of digital literacy and market orientation on MSME performance mediated by E-commerce adoption with O2O Business as a Moderating variable. The population in this study are all MSMEs that have collaborated with E-Commerce. The sample in this study was obtained using a quota sampling technique, which only limited data acquisition to 100 MSMEs of E-Commerce partners. Data is obtained by distributing questionnaires to respondents through online. The collected data is then analysed using Path analysis assisted by the Smart PLS application. The result shows that Digital Literacy and Market Orientation have a significant positive effect on E-Commerce Adoption, then E- Commerce Adoption, Market Orientation and Digital Literacy have a significant positive effect on Performance MSMEs, Digital Literacy, Market Orientation and E-commerce adoption has a significant positive effect on MSME Performance moderated by O2O Business Adoption. Understanding of market orientation and digital literacy in running a business can have an impact on customer satisfaction which then has an impact on improving MSME performance. Researchers who want to review the topic in this study can conduct a correlation test on a larger scale to get a more detailed picture of the impact of digital literacy and market orientation on MSMEs and other sectors.

Strategic Marketing Approach of Indonesia Aluminium Mineral Industry: Upstream and Downstream Analysis Sri Bramantoro Abdinagoro; Mohammad Hamsal
The Winners Vol. 23 No. 2 (2022): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v23i2.9199

The research aimed to determine the causes of imports by analyzing the upstream and downstream sides of the existing aluminium industrial chain. The research applied a descriptive-exploratory approach by collecting secondary data from credible sources. Interviews and focus group discussions with appropriate experts were also conducted to obtain supporting data. Research shows that aluminium imports will continue both in the short and long term. It is due to the upstream supply, especially in aluminium smelters, which cannot keep up with the increasing demand. Even though the market opportunity, especially in the automotive, construction, and power cable segments, is enormous and continues to grow, if there is not enough supply, the deficit of aluminium metal will continue to occur. It takes encouragement from the Government's political will to provide ease of electricity sources, increase production capacity and technology, change the mindset from relying on traders solely towards the mindset of the industrialist.

Consumer Conformity and Continuance Intention: A Study Case Approach of Facebook and WhatsApp Princes, Elfindah; So, Idris Gautama; Abdinagoro, Sri Bramantoro; Manurung, Adler Haymans
Journal of Business, Management, and Social Studies Vol. 5 No. 1 (2025): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v5i1.118

ABSTRACT Purpose - This study aims to explore the phenomenon of consumer conformity and its impact on the continuance and reuse intention of digital communication platforms, particularly in the context of policy changes that force users into making critical decisions. Using the recent case of WhatsApp and Facebook's policy updates as a backdrop, this study examines how consumer conformity influences user behavior and intentions to continue or abandon a service. Methodology - The research is conceptual in nature, employing an integrative approach based on the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM). A comparative analysis is conducted through two proposed scenarios to understand user decisions following sudden policy changes, emphasizing the psychological factors of conformity, perceived value, trust, and perceived risk. Findings - The findings suggest that when consumers are faced with limited choices, such as accepting unfavorable terms or discontinuing service, informational and normative conformity significantly influence continuance intention. Factors such as perceived security, service quality, satisfaction, and perceived usefulness are found to moderate the relationship between conformity and continuance intention. Additionally, previous experience, trust, and self-efficacy emerge as strong determinants of users' willingness to reuse or abandon the service after policy disruptions. Novelty - Unlike previous studies that treat continuance intention purely as a result of satisfaction and usefulness, this study introduces the element of forced conformity and policy-driven decision-making into the behavioral model. It proposes a dynamic framework that incorporates psychological contract violation, trust restoration strategies, and conformity types (informational and normative) in explaining consumer behavior in digital platforms.

Building a Culture of Patient-Centered Care and Its Impact on Hospital Performance Polla, Johanes; Prabowo, Harjanto; Sutoto, Sutoto; Abdinagoro, Sri Bramantoro
Jurnal Kesehatan Masyarakat Vol. 21 No. 1 (2025)
Publisher : Universitas Negeri Semarang in collaboration with Ikatan Ahli Kesehatan Masyarakat Indonesia (IAKMI Tingkat Pusat) and Jejaring Nasional Pendidikan Kesehatan (JNPK)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/kemas.v21i1.23396

The objective of this research is to examine the connection between hospital performance and customer centricity, focusing on the adoption of Patient-Centered Care (PCC) practices. This study explores how customer-centric approaches influence key performance indicators (KPIs) in healthcare organizations to highlight the benefits of fostering a patient-centered care culture. A mixed-methods approach combines qualitative case studies with quantitative data analysis. Data were collected through questionnaires and interviews with patients, administrators, and healthcare providers from selected hospitals. The quantitative aspect involved statistical analysis of financial performance, readmission rates, and patient satisfaction scores. The qualitative component included in-depth interviews capturing the perspectives of those implementing PCC. Findings reveal a significant positive correlation between hospital performance and customer-centric strategies. Hospitals that actively adopted PCC had lower readmission rates, higher satisfaction scores, and better financial outcomes. Qualitative insights further underscore the importance of organizational culture, staff development, and leadership commitment in successful PCC implementation. The research concludes by offering specific strategies healthcare organizations can adopt to enhance customer-centricity and achieve improved performance outcomes.

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