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PENGARUH PRODUK, HARGA, LOKASI, DAN PROMOSI TERHADAP KEPUASAN PELANGGAN (Studi pada Apotek FAIZA di Kota Kendal) Pranita, 08.05.51.0128 Hesti; Sutino, Sutino
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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Abstract

This study aims to examine the effect of product, price, location, and promotion to the pharmacy customer satisfaction Faiza at Kendal Town. The population in this study were all customers at the pharmacy Faiza. While sampling in this study using Purposive sampling, in anticipation of the damage or return of the questionnaire, the questionnaire is distributed as many as 100 exemplar, so that the sample set of 100 exemplar can be met. There are 4 hypotheses were tested in this study in which each will test the hypothesis of the influence of the Product, Price, Location, and Promotion of customer satisfaction in the city pharmacies FAIZA Kendal. Analysis tool used is the validity of the Test, Reliability Test, Multiple linear regression, the coefficient of determination, which includes the Test of Hypothesis Testing t. Test results of validity of variables used in this study is valid, the results of reliability tests showed that the variables used in this study is reliable. the results of multiple linear regression that the product (X1), price (X2), location (X3), and promotion (X4) has a positive significant effect on customer satisfaction. The coefficient of determination (R ²) that the value of Adjusted R Square, which means the variation of product changes (X1), price (X2), location (X3), and promotion ( X4) in influencing customer satisfaction. Hypothesis Test Results, Test t is a significant positive effect of product (X1), price (X2), location (X3), promotions (X4) to customer satisfaction.Key Word : Product, Price, Location, Promotion, and Customer Satisfaction.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi pada Perusahaan Biro Perjalanan PT. ZULINDO TOUR DI JALAN VETERAN 14 SEMARANG) Diah Husnul Walidah, 07.05.51.0125; Sutino, Sutino
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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Abstract

Customer satisfaction can only be formed if the customer was satisfied with the service received. The purpose of this study was to examine the effect of reliability, responsiveness, assurance and empathy for customer satisfaction PT Zulindo Tour. The population in this study were all customers of PT Zulindo Tour Veteran road no. 14 Semarang in the period 2010 and 2011 as many as 38 companies / schools. Sampling was done by using the withdrawal of nonprobability sampling design is by using purposive sampling is the sampling technique based on certain considerations. The consideration is the customer who never uses more than 2x PT Zulindo Tour. The samples that meet these criteria are 13 companies / schools. Each company / school divided the questionnaire as much as 5 copies. Techniques of data analysis using multiple linear regression analysis. The analysis concluded that: the positive effect of service quality to customer satisfaction. The better the quality of service, then customer satisfaction will increase Key words: quality of service and customer satisfaction
ANALISIS PENGARUH PEMOTONGAN TUNJANGAN KHUSUS PEMBINAAN KEUANGAN NEGARA (TKPKN) BAGI PEGAWAI YANG TIDAK HADIR PADA JAM KERJA DAN PERILAKU ANGGOTA ORGANISASI TERHADAP PENINGKATAN KEDISIPLINAN KERJA PEGAWAI DI KANTOR PENGAWASAN DAN PELAYANAN BEA DAN CUKAI K Kurnia Eka Novianto, 08.3502.0556; Sutino, Sutino
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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Based on observations made at the Office of Surveillance and the Customs and Excise Service Associate Study Holy Excise, efforts to improve the discipline of employees in the Office of Surveillance and the Customs and Excise Service Associate Study Holy Excise has been done one way to cut the State Finance Development Special Benefit (TKPKN). Efforts to further disciplinary action of employees can be done through the behavior of members of an organization (Organization Citizenship Behavior). Behavior of members of an organization is very important, and is a business, actions and activities undertaken by the leadership to influence the employment is high. Thus it can be said that this approach would improve the behavior of members of the  organization and employee morale will make employees willing to work with management Key words: cutting benefits, improved behavior and discipline
ANALISIS PRODUK, MEREK, IKLAN DAN HARGA YANG MEMPENGARUHI MINAT BELI KONSUMEN PADA sim card IM3 (Study Pada Masyarakat Kecamatan Ngaliyan, Kota Semarang) Himawan Intrada, 06.05.51.0085; Sutino, Sutino
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
Publisher : Students Journal of Economic and Management

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Abstract

Along with the rapid progress in the world of science and technology, telecommunications are also progressing quite rapidly. Communication is an important issue that is considered capable of helping human life. Since the discovery of means of communication, movement of human life to be changed more easily and feels close. The longer the consumer mindset change with the changing times. Consumers who used to only use communication tool, called the phone, are now beginning to switch to using a cell phone, so the companys telecom service providers can take the new opportunities of the desires and needs of consumers unmet telecommunications technology options that can be utilized by the public each each has advantages and disadvantages. One of these mobile phones based on GSM technologyKey words : Product, brand, advetising, price effect on buying interest