Garuda - Garba Rujukan Digital

STRATEGI AGILITAS BISNIS PEER-TO-PEER LENDING STARTUP FINTECH DI ERA KEUANGAN DIGITAL DI INDONESIA Chandra Hendriyani; Sam un Jaja Raharja
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 4, No 1 (2019): Adbispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Technological developments have encouraged financial technology literacy where Fintech startups came into the world of peer to peer lending to bridge the gap between conventional banking and those who cannot get capital from banks. The technology allows the process of financial facilitation to become more convenient, faster, and more cost-efficient. Fintech has a big opportunity in Indonesia and the government has protected customers by the regulation of Authority of Financial Services Number 77/POJK.01/2016 Indonesian Fintech about money lending services based on information technology. This study is intended to illustrate a strategy business agility in financial technology companies that perform peer-to-peer lending. The method used in this study was qualitative research with descriptive approach. The data collection technique applied is literature study. The results show that P2P lending companies have already performed a strategy business agility to grab customers in the era of digital financial in Indonesia by using platform technology that they have made which is a simple application for gaining competitive advantages.Perkembangan teknologi telah mendorong percepatan teknologi keuangan di mana startup Fintech peer to peer lending muncul untuk mengambil peluang pasar konsumen yang tidak bisa mendapatkan modal dari bank konvensional. Teknologi yang diterapkan membuat fasilitas keuangan menjadi lebih nyaman, cepat dan lebih hemat biaya. Fintech memiliki peluang besar di Indonesia dan pemerintah telah melindungi pelanggan dengan peraturan Otoritas Jasa Keuangan Nomor 77 / POJK.01 / 2016 Fintech Indonesia tentang layanan peminjaman uang berbasis teknologi informasi. Penelitian ini dimaksudkan untuk menggambarkan strategi agilitas bisnis di perusahaan teknologi keuangan yang melakukan peer to peer lending. Metode yang digunakan dalam penelitian ini adalah penelitian kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang digunakan adalah studi literatur. Hasil penelitian menunjukkan bahwa perusahaan peer to peer lending telah melakukan strategi agilitas bisnis untuk meraih pelanggan di era keuangan digital di Indonesia dengan menggunakan platform teknologi dan membuat aplikasi sederhana untuk mendapatkan keunggulan kompetitif.

ANALISIS PENGUNAAN WHATSAPP BUSINESS UNTUK MENINGKATKAN PERJUALAN DAN KEDEKATAN DENGAN PELANGGAN DI PT SAUNG ANGKLUNG UDJO Chandra Hendriyani; Selvia Putri Dwianti; Tetty Herawaty; Budiana Ruslan
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 5, No 2 (2020): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v5i2.29171

The use of communication platforms is beneficial for companies, one of which is the use of mobile-based applications, namely the WhatsApp Business application, to meet market demands that require easy access to information directly and quickly. The purpose of this study was to determine the increase in sales at PT Saung Angklung Ujdo after using WhatsApp Business in the implementation of the sales process. The research method used is a qualitative method with a descriptive approach. Data collection techniques are carried out by observation, interviews with the Digital Strategy Manager, and literature study of books, journals, and documents related to research discussions. The results show that there is a match between theory and practice in the sales process with the use of the WhatsApp Business application and an increase in sales after the use of the WhatsApp Business application by PT Saung Angklung Udjo. Penggunaan platform komunikasi sangat membantu perusahaan salah satunya adalah penggunaan aplikasi berbasis mobile yaitu aplikasi WhatsApp Business untuk memenuhi tuntutan pasar yang membutuhkan kemudahan akses informasi secara langsung dan cepat. Tujuan dari penelitian ini adalah untuk mengetahui peningkatan penjualan pada PT Saung Angklung Ujdo setelah menggunakan WhatsApp Business dalam pelaksanaan proses penjualannya. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data dilakukan dengan observasi, wawancara dengan Manajer Strategi Digital, dan studi pustaka terhadap buku, jurnal, dan dokumen yang berkaitan dengan pembahasan penelitian. Hasil penelitian menunjukkan bahwa terdapat kesesuaian antara teori dan praktek dalam proses penjualan dengan penggunaan aplikasi WhatsApp Business dan peningkatan penjualan setelah penggunaan aplikasi WhatsApp Business yang dilakukan oleh PT Saung Angklung Udjo.

7Ss McKinsey MODEL UNTUK MERESPONS PERILAKU PEMBELIAN PELANGGAN MILLENIAL PADA PT RABBANI HYPNO FASHION Erna Maulina; Chandra Hendriyani
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 3, No 3 (2018): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

The rapid development of technology has changed customer behavior to become more mobile and switch to digital transactions. Changes in customer behavior prompted PT Rabbani Hypnofashion to change the company's platform to digital marketing by using many models to win the market, especially millennial customers, is the 7Ss McKinsey Model. The purpose of this study is to analyze the application of the McKinsey 7Ss model in response to the buying behavior of millennial customers in the Muslim fashion industry. The method used in this study is qualitative research with a descriptive approach. Data collection techniques used are literature studies. The results show that PT Rabbani Hypnofashion has implemented the McKinsey 7Ss Model. This model is integrated all of which support each other to achieve the vision of PT Rabbani Hypnofashion to be the World's Best and Biggest Veil Company in 2020. The results of the study show that the McKinsey 7Ss (Strategy, Structure, System, Staff, Style, Skill, and Superordinate Goals) model can be used by entrepreneurs to develop business and dominate the market, especially for the millennial segment. Furthermore, we propose company should enggament millennial customer with optimalisize database and communication using electronic customer relationship management(e-crm). Pesatnya perkembangan teknologi telah merubah perilaku pelanggan menjadi lebih mobile dan beralih ke transaksi digital. Perubahan perilaku pelanggan mendorong PT Rabbani Hypnofashion untuk merubah platform perusahaan ke pemasaran dengan menggunakan banyak model untuk memenangkan pasar dan salah satu model yang dapat digunakan untuk mengendalikan segmen pasar terutama pelanggan millennial adalah 7Ss Model McKinsey. Tujuan dari penelitian ini adalah untuk menganalisa penerapan model 7Ss McKinsey dalam merespon perilaku pembelian pelanggan millennial pada industri busana muslim. Metode yang digunakan dalam penelitian ini adalah penelitian kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang digunakan adalah studi pustaka. Hasilnya menunjukkan bahwa PT Rabbani Hypnofashion telah menerapkan 7Ss Model McKinsey. Model ini terintegrasi yang semuanya saling mendukung untuk mencapai visi PT Rabbani Hypnofashion menjadi Perusahaan Kerudung Terbaik dan Terbesar Dunia pada tahun 2020.Hasil penelitian menunjukkan bahwa 7Ss McKinsey (Strategy, Structure, System, Staff, Style, Skill, dan Superordinate Goals) Model dapat digunakan oleh pengusaha untuk mengembangkan bisnis dan menguasai pasar khususnya untuk segment millennial. Kami menyarankan untuk kelangsungan bisnis PT Rabbani Hypnofashion harus terus meningkatkan kedekatan dengan pelanggan millennial melalui optimalisasi database pelanggan dan intensitas komunikasi dengan menggunakan electronic customer relationship management.

ANALISIS LEVERAGE STRATEGY DENGAN MODEL 5E UNTUK ASSISTANT MANAGER SEKRETARIAT DALAM MENDUKUNG TUGAS MANAJER Vira Yulia Tiesna Komala; Chandra Hendriyani
Efisiensi : Kajian Ilmu Administrasi Efisiensi Vol. 17 No. 2 Agustus 2020
Publisher : Jurusan Pendidikan Administrasi FE UNY & ASPAPI PUSAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/efisiensi.v17i2.32095

Abstrak: Analisis Leverage Strategy dengan Model 5E untuk Assistant Manager Sekretariat dalam mendukung tugas Manajer. Tujuan penelitian: (1) Implementasi leverage strategy model 5E di PT PLN (Persero) UID Jawa Barat; (2) Penerapan leverage strategy model 5E pada jabatan Assistant Manager Sekretariat; (3) Peran Assistant Manager Sekretariat dalam mendukung tugas Manajer ADFAS PT PLN (Persero) UID Jawa Barat. Penelitian menggunakan metode kualitatif dengan pendekatan deskriptif. Hasilnya menunjukkan bahwa penerapan Leverage Strategy model 5E telah diterapkan oleh PT PLN (Persero) UID Jawa Barat, namun belum mencapai hasil maksimal yang diharapkan. Model 5E tersebut di antaranya Enabler, Enthusiasm, Eduknowledge, Exposure, dan Equity. Penerapan strategi ini dapat mendukung peran Assistant Manager Sekretariat dalam menjalankan wewenang dan perannya sebagai tangan kanan Manajer. Abstract: This study is entitled Analysis of Leverage Strategy using Model 5E for Assistant Manager in the Secretariat in supporting Manager's work. Research objectives: (1) Implementation of the 5E model strategy leverage at PT PLN UID West Java (Persero); (2) Implementation of the 5E model strategy leverage in the position of Assistant Manager of the Secretariat, (3) The role of the Assistant Manager in supporting the duties of the ADFAS Manager of PT PLN (Persero) UID Jawa Barat. This research uses a qualitative method with a descriptive approach. The results show that the implementation of the Leverage Strategy model 5E has been implemented by PT PLN (Persero) UID Jawa Barat, but has not reached the maximum results that expected. The 5E models include Enabler, Enthusiasm, Eduknowledge, Exposure, and Equity. The implementation of this strategy supports the role of Assistant Manager in the Secretariat in exercising his authority and role as the Manajer's right hand.

Analisis Implementatasi Strategi Bauran Pemasaran 7P Pada Usaha Bakso Wong Jowo By Tiwi Pratiwie Nirmala Dewi; Chandra Hendriyani; Rommy Mochammad Ramdhani
JIP ( Jurnal Industri dan Perkotaan ) Vol 17, No 2 (2021)
Publisher : Pusat Studi Industri dan Perkotaan (PSIP) Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract: The purpose of this research is to study how the implementation of the marketing mix strategy in the Bakso Wong Jowo By Tiwi business. The current global pandemic, namely Coronavirus Disease (Covid-19), hampers all community activities. The social distancing system that is implemented to minimize the spread of virus transmission, on the other hand has a negative impact. One of the elements most affected by the social distancing system is the labor. Many workers who are dismissed are even laid off (Termination of Employment) due to decreased company activities. Cause of that, the community is expected to be more creative and innovative person in order to survive in fulfilling their daily needs, especially in this pandemic era. One of the ways is making UKM (Usaha Kecil Menengah) which can be done at home by utilizing existing technology. Bakso is a typical Indonesian culinary delicacy that is very much in demand by the public, especially in Cimahi City. Bakso Wong Jowo By Tiwi is a type of UKM that is engaged in home-made culinary (Homemade) with the Javanese slogan "Juara Panganan Ing Omah" which means "Home food champion". However, the large number of competitors and the current pandemic make the Bakso Wong Jowo By Tiwi business must have a good and mature marketing strategy, namely the 7P Marketing Mix strategy. The research method that the author uses is phenomenology with a qualitative approach. The data collection technique was carried out by observation and documentation related to the research. The results showed that the application of the 7P marketing mix method can provide development in the business run by UMKM Bakso Wong Jowo By Tiwi.

Proses Administrasi Kredit Back To Back Loan Dalam Mengurangi Rasio Non Performing Loan (NPL) Di Bank BJB Kantor Cabang Sukajadi asbatian nur fadirohim; Chandra Hendriyani
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i1.202

The banking world has never been separated from people's lives today. The many features offered do not escape from the target of society. Including credit facilities that are always owned by every conventional bank. One type of credit is a Back To Back Loan credit at BJB Bank. To get the facility, prospective customers must go through several stages, including credit administration to find out the level of the ability of prospective borrowers to make installment payments each month to avoid Non Performing Loans (NPL). Because high NPL can disrupt the liquidity of the banks. The purpose of this study is to determine the administrative process undertaken by prospective debtors when applying for Back To Back Loan credit at BJB Bank. The research method used is qualitative with a descriptive approach. Data collection techniques used were the study of literature from journals, secondary data and interviews to the credit administration section of the branch unit. The results showed that the Back To Back Loan credit administration process carried out by BJB Bank has proven to be able to reduce the number of bad loans or NPLs so that the credit movement can run stably.

Implementasi Customer Data Management Dalam Meningkatkan Retensi Pelanggan IndiHome di PT Telkom Indah Pratiwi Fitriyani; Chandra Hendriyani
ICIT Journal Vol 7 No 2 (2021): ICIT JOURNAL
Publisher : UNIVERSITAS RAHARJA

Agilitas pelanggan dan pesatnya perkembangan teknologi membuat perusahaan harus melakukan berbagai macam strategi salah satunya adalah meningkatkan retensi pelanggan agar pelanggan tidak beralih ke kompetitor. Oleh karena itu, perusahaan harus mengenal karakteristik pelanggannya secara spesifik diantaranya melalui pengolahan database pelanggan seperti Customer Data Management. Optimalisasi Customer Data Management dapat membuat perusahaan memahami kebutuhan dan keinginan dari pelanggan. PT Telkom sebagai salah satu Badan Usaha Milik Negara yang memiliki produk IndiHome yang merupakan market leader di Indonesia terus berusaha mempertahankan pangsa pasarnya agar pelanggannya tidak berpindah ke provider lain. Untuk menjaga retensi pelanggan PT Telkom merancang dan membuat strategi agar brand awereness IndiHome dapat terus meningkat dengan membuat program-program loyalitas pelanggan. IndiHome juga meningkatkan layanan dengan menambah variasi program atau channel TV Kabel, serta memberikan pelayanan yang cepat tanggap terhadap keluhan pelanggan sehingga citra perusahaan dan tingkat kepercayaan pelanggan semakin meningkat terlihat dari pangsa pasar dan kontunitas pelanggan menggunakan produk IndiHome. Customer Data Management berperan penting dalam perusahaan dengan kemampuan menganalisa data maka perusahaan dapat menciptakan kelangsungan bisnis di era digital saat ini dan data yang telah diperoleh dapat menjadi landasan keputusan dalam mengambil kebijakan bagi perusahaan. Kata Kunci: Customer Data Management, Retensi pelanggan, IndiHome

Proses Administrasi Kredit Back To Back Loan Dalam Mengurangi Rasio Non Performing Loan (NPL) Di Bank BJB Kantor Cabang Sukajadi asbatian nur fadirohim; Chandra Hendriyani
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i1.202

The banking world has never been separated from people's lives today. The many features offered do not escape from the target of society. Including credit facilities that are always owned by every conventional bank. One type of credit is a Back To Back Loan credit at BJB Bank. To get the facility, prospective customers must go through several stages, including credit administration to find out the level of the ability of prospective borrowers to make installment payments each month to avoid Non Performing Loans (NPL). Because high NPL can disrupt the liquidity of the banks. The purpose of this study is to determine the administrative process undertaken by prospective debtors when applying for Back To Back Loan credit at BJB Bank. The research method used is qualitative with a descriptive approach. Data collection techniques used were the study of literature from journals, secondary data and interviews to the credit administration section of the branch unit. The results showed that the Back To Back Loan credit administration process carried out by BJB Bank has proven to be able to reduce the number of bad loans or NPLs so that the credit movement can run stably.

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