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Journal : Journal of Indonesian Sharia Economics

 1 
Strategi Islamic Marketing Mix Wisata Kampung Mandor Plaosan Cluwak Pati Sutriani, Endang
JIOSE: Journal of Indonesian Sharia Economics Vol 3 No 2 (2024): September 2024
Publisher : Fakultas Syariah dan Ekonomi Islam Institut Pesantren Mathali'ul Falah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/jiose.v3i2.544

Abstract

This research aims to explain the Islamic marketing mix strategy of Kampung Foreman Tourism Plaosan Cluwak Pati Village. This study uses a descriptive qualitative research method with data collection techniques through interviews, observations and documentation. The results of this study show that the marketing strategy used by the management of Kampung Mandor Tourism is known as the term Islamic marketing mix which consists of 9P, namely; Product, Price, Promotion, Place, People, Process, Physical evidence, Promise and Patience. The marketing strategies carried out by the management include being carried out online, utilizing social media Instagram and WhatsApp. The obstacles faced by the manager in marketing the foreman village tourism are in terms of the products offered such as food menus and parking spaces that have not been maximized. Therefore, the management is trying to develop tourism so that there is a new atmosphere and visitors feel interested, satisfied, safe and comfortable.
Co-Authors ali P., muhammad Alini, Deswita Putri Cahya Defriani Devi Savitri Effendy, Devi Savitri Dian Sasmita, Dian FITRIANTI Hariati Lestari Hartati Bahar I Gusti Ngurah Antaryama Muchtar, Febriana Priadin, Ari Ramadhan Tosepu Ratman Ratman Sahabuddin, Chuduriah Yusran, Sartiah