Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Mantik Penusa Scientific Journal of Reflection : Economic, Accounting, Management and Business
Muh Saleh Malawat
Universitas Asahan
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
E-COMMERCE PENJUALAN MENGGUNAKAN METODE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) Muh Saleh Malawat; Dewi Harwini; Neni Mulyani; Jeperson Hutahaean
Jurnal Mantik Penusa Vol. 2 No. 2 (2018): Computer Science
Publisher : Lembaga Penelitian dan Pengabdian (LPPM) STMIK Pelita Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (905.654 KB)

Abstract

Toko cencen merupakan usaha yang bergerak dalam bidang penjualan berbagai macam produk fashion. Saat ini promosi penjualan produk dan pengolahan data penjualan yang dilakukan oleh Toko Cencen masih secara manual, belum menggunakan sistem penjualan secara online. Dimana pelanggan harus datang untuk melihat produk dan melakukan pembelian. Data penjualan dicatat pada nota penjualan dan direkap untuk pembuatan laporan penjualan. Sistem penjualan yang terjadi pada Toko Cencen Fashion perlu diperbaiki, supaya dapat bersaing dengan kompetitor lainnya yang sejenis dan dapat memberikan pelayanan yang baik serta memuaskan bagi setiap pelanggannya. Oleh karena itu dibutuhkan sebuah sistem yang mendukung proses pemasaran dan penjualan suatu produk kepada pelanggan menggunakan metode Customer  Relationship Management (CRM), berbasis web. Hasil dari penelitian ini dapat membantu Toko Cencen Fashion dalam mempromosikan produk, menjaga hubungan baik dengan pelanggan, mendapat pelanggan baru, meningkatkan loyalitas pelanggan, memberikan pelayanan, dan kemudahan  kepada  pelanggan  dalam  mengakses  produk yang ditawarkan. Selain itu, akan memudahkan Toko Cencen Fashion dalam menjual produk yang sesuai dengan kebutuhan dan keinginan pelanggannya. Kata Kunci: E-Commerce, Customer Relationship Management (CRM), Pelanggan, Toko Cencen
Pengaruh Pengawasan, Lingkungan Kerja dan Motivasi terhadap Etos Kerja Karyawan pada SPPBE PT Sumber Mutiara Lestari Kabupaten Batu Bara Nuraini Nuraini; Muh Saleh Malawat
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 3 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i3.1555

Abstract

Supervision, work environment, and motivation are important factors influencing employee work ethic in industrial organizations. At SPPBE PT Sumber Mutiara Lestari Batu Bara Regency, variations in employee performance indicate the need to examine these factors more systematically. This study aims to analyze the effect of supervision, work environment, and motivation on employee work ethic. Quantitative research with survey method was used. The sample consisted of 33 respondents using saturated sampling technique. Data were collected through Likert scale questionnaires. Data were processed using SPSS version 25 and analyzed using multiple linear regression. Results show that supervision work environment and motivation have a significant positive effect on employee work ethic both partially and simultaneously. The findings imply that improving supervision quality, creating a conducive work environment, and enhancing employee motivation can strengthen organizational performance at the company. Therefore managerial policies should prioritize these three factors to improve employee discipline and productivity. Overall the regression analysis confirms that all independent variables contribute meaningfully to employee work ethic in the studied organization. These results are consistent with human resource management theories emphasizing the role of leadership environment and motivation in shaping employee behavior. Future research is recommended to expand variables and samples in future.
Co-Authors Dewi Harwini Jeperson Hutahaean Nuraini Nuraini