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All Journal Jurnal Mantik Penusa Jurnal Dehasen Untuk Negeri Journal of Management, Economic, and Accounting Jurnal Pakar Manajemen Jurnal Akuntansi, Manajemen, Ekonomi Islam Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review
Dewi Harwini
Universitas Dehasen Bengkulu
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Other

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E-COMMERCE PENJUALAN MENGGUNAKAN METODE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) Muh Saleh Malawat; Dewi Harwini; Neni Mulyani; Jeperson Hutahaean
Jurnal Mantik Penusa Vol. 2 No. 2 (2018): Computer Science
Publisher : Lembaga Penelitian dan Pengabdian (LPPM) STMIK Pelita Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (905.654 KB)

Abstract

Toko cencen merupakan usaha yang bergerak dalam bidang penjualan berbagai macam produk fashion. Saat ini promosi penjualan produk dan pengolahan data penjualan yang dilakukan oleh Toko Cencen masih secara manual, belum menggunakan sistem penjualan secara online. Dimana pelanggan harus datang untuk melihat produk dan melakukan pembelian. Data penjualan dicatat pada nota penjualan dan direkap untuk pembuatan laporan penjualan. Sistem penjualan yang terjadi pada Toko Cencen Fashion perlu diperbaiki, supaya dapat bersaing dengan kompetitor lainnya yang sejenis dan dapat memberikan pelayanan yang baik serta memuaskan bagi setiap pelanggannya. Oleh karena itu dibutuhkan sebuah sistem yang mendukung proses pemasaran dan penjualan suatu produk kepada pelanggan menggunakan metode Customer  Relationship Management (CRM), berbasis web. Hasil dari penelitian ini dapat membantu Toko Cencen Fashion dalam mempromosikan produk, menjaga hubungan baik dengan pelanggan, mendapat pelanggan baru, meningkatkan loyalitas pelanggan, memberikan pelayanan, dan kemudahan  kepada  pelanggan  dalam  mengakses  produk yang ditawarkan. Selain itu, akan memudahkan Toko Cencen Fashion dalam menjual produk yang sesuai dengan kebutuhan dan keinginan pelanggannya. Kata Kunci: E-Commerce, Customer Relationship Management (CRM), Pelanggan, Toko Cencen
Pelatihan Pembuatan Laporan Keuangan bagi Pelaku Usaha Depot Air Minum di Bengkulu Aji Sudarsono; Dewi Harwini; Oni Yulianti; Abdul Rahman; Kiemas Kurniawan; Adhitya Al Fikri
Jurnal Dehasen Untuk Negeri Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i1.3416

Abstract

The management of the company's finances is related to the allocation of company finances to meet the company's current needs, in the future, to unexpected needs. Current needs consist of current expenses, such as production costs, water and electricity costs, employee salary and bonus costs, machine repair costs and others. Future needs consist of expenses incurred in the future, such as the cost of recruiting new employees. The Drinking Water Depot business is one of the many UMKM in the Bengkulu City area. One of these UMKM units plays a fairly active role in disseminating clean drinking water stocks at affordable prices and relatively quick to obtain. Therefore, in supporting the acceleration and accuracy in the provision of clean drinking water stocks, it is also necessary to have a sufficiently mature financial report so that there is no miscalculation of inventory in the future, a training on financial statement management is formed to one of the owners or business actors of the UMKM Drinking Water Depot in Bengkulu City. The purpose of this training activity is to provide understanding to UMKM business actors regarding the management of financial statements, including company financial management so that in the future the company's finances can be monitored carefully.
Analisis Pemahaman Siklus Akuntansi Bagi Pemilik Usaha Laundry Di Kecamatan Ratu Agung Kota Bengkulu Ina Sintia Wati; Tito Irwanto; Dewi Harwini
Jurnal Akuntansi, Manajemen, Ekonomi Islam Vol. 1 No. 2 (2024): Oktober
Publisher : PT. MEMIKATTA PUBLISHER INDONESIA

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Abstract

The purpose of this research is to understand how the owners of laundry businesses in Ratu Agung District, Bengkulu City, comprehend the accounting cycle in accordance with the principles of the correct accounting cycle. The data analysis in this study employs a qualitative analysis approach. The population for this research consists of all laundry businesses registered with the Cooperative and Small and Medium Enterprises Office of Bengkulu City in Ratu Agung District, with a sample of 19 respondents. The data collected in this study is primary data obtained directly from the respondents through observation, interviews, and questionnaires. The research findings indicate that the owners of laundry businesses in Ratu Agung District, Bengkulu City, have not implemented the accounting cycle according to the correct accounting principles. The calculation results from the distributed questionnaires show a weighted score of 25%, where the Guttman scale ranges from 0% to 25%, indicating no association or a low association (weak association). This means that the laundry business owners do not apply the accounting cycle, or the implementation of the accounting cycle is still very low/weak in their financial management. The application of the accounting cycle in laundry businesses is limited to the recording of transactions and transaction evidence. The lack of implementation of the accounting cycle among these owners is due to their belief that simply recording cash inflows and outflows is sufficient for their laundry business.
An Analysis Of The Preparation Of Financial Statements Based On Accounting Standards For Micro, Small And Medium Entities At Meubel Asa Pratama Panorama Of Bengkulu City Neri Susanti; Sonalia Antama putri; Dewi Harwini
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i1.1189

Abstract

This study aims to find out whether the Meubel Asa Pratama Panorama Business had recorded financial reports in accordance with the 2018 Micro Small and Medium Entity Financial Accounting Standards. The financial accounting standards for micro, small and medium entities are standards that were made simple by the Indonesian Accounting Association in 2016 but came into effect on January 1, 2018. These standards are made in three forms of financial statements, namely statements of financial position, profit and loss and notes on financial statements that can be used by micro, small and medium enterprises. The Meubel Asa Pratama Panorama Business is engaged in the fignuture field which produces or produces various forms of wood carvings such as tables, chairs, cabinets etc. This business has been established since 1993 until now which is located at Jl. Merapi Ujung No.67 Rt.26 Rw.09 Panorama of Bengkulu City. Methods of analysis In this study using comparative descriptive method. Make a comparison between the financial statements of Asa Pratama Panorama of Bengkulu City with the 2018 Financial Accounting Standards for Micro, Small and Medium Entities financial statements which consist of statements of financial position, profit and loss and notes to financial statements. The results showed that the Meubel Asa Pratama Panorama Business in Bengkulu City had prepared or recorded an appropriate financial position report of around 61.1%, a profit and loss report of 26.6% and notes on financial statements of 0%, so a comparison between the financial statements of Asa Pratama Panorama of Bengkulu city with Financial Accounting Standards for Small and Medium Micro Entities of 2018 cannot be said to be appropriate.
Analysis Of The Business Feasibility Studi Of The Eldest Putri Cracker Factory In Mundam Marap Village, Mukomuko Regency Meta Novita; Tito Irwanto; Dewi Harwini
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.993

Abstract

This study aims to determine the amount of cost, income, profit, and the level of business feasibility of the cracker production, as well as to identify the problems faced in managing the business. According to Kasmir and Jakfar, a feasibility study is essential to assess the extent to which a business can provide benefits to investors and related stakeholders. A feasibility study is a crucial stage that cannot be overlooked, as it serves to compare the costs incurred with the benefits obtained. This research employs a qualitative descriptive method with an approach based on actual field conditions. Data were collected through observation and interviews. The financial aspect analysis was conducted using the Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), and Profitability Index (PI) methods. The object of this study is the Putri Sulung Cracker Factory, established in 2009 by Mr. Sudarso and managed independently without involving employees. The main objective of establishing this business was to support the family’s economy and take advantage of market opportunities for traditional snack products. The analysis results show that the PP value in 2023 was 3.753 years and decreased to 2.496 years in 2024, indicating that the investment return period is relatively long. The NPV value was IDR 230,516,003 (positive), PI was 7.683, and IRR reached 15.02. These three indicators demonstrate that the business provides benefits to investors and has growth potential. Based on these results, it can be concluded that the Putri Sulung Cracker Factory business is feasible to operate and has a high potential for financial profitability.
Financial Independence Ratio Analysis Of The Regional Government Apbd Of Seluma Regency Rengga Martika; Neri Susanti; Dewi Harwini
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1037

Abstract

The purpose of this study is to determine the Financial Independence Ratio, Efficiency Ratio, and Effectiveness Ratio of the Seluma Regency Regional Government's Regional Budget (APBD). The method used in this study is quantitative, by looking at the financial independence ratio, efficiency ratio, and effectiveness ratio of the Seluma Regency Government's Regional Budget (APBD) for the 2020-2024 period. The results show that the financial independence ratio related to Local Own-Source Revenue (PAD) for the years 2020–2024 has an average value of 71.99%, which is considered less effective. Meanwhile, transfers from the central government show an average value of 97.99%, which is considered effective. The results of the efficiency ratio calculation for the average total regional expenditure of the Seluma Regency Government from 2020 to 2024 amount to 93.40%, which is considered less efficient. Likewise, the average regional revenue of the Seluma Regency Government during the same period is 96.61%, also categorized as less efficient. Furthermore, the effectiveness ratio, based on the average calculation of the achievement of PAD goals and objectives from 2020 to 2024, is 62.45%, which is considered less effective. In contrast, the calculation of total regional expenditure shows an average of 96.61%, which is categorized as effective.
Analysis Of Factors Affecting Purchase Decisions At Kopi Janji Jiwa Bengkulu Rivaldo Dwi Ardiansyah; Neri Susanti; Dewi Harwini
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.478

Abstract

This study examines the factors influencing purchasing decisions at Kopi Janji Jiwa Bengkulu. The background is the significant development of the contemporary coffee industry and the high interest of the younger generation in coffee as part of a lifestyle. The study focuses on the variables of product quality, price, promotion, and service as factors suspected to influence purchasing decisions. This study aims to identify and analyze the partial and simultaneous influence of these four variables on consumer purchasing decisions at Kopi Janji Jiwa Bengkulu. The study used a quantitative method with a survey approach and data collection through a questionnaire with a Likert scale. The study population was Kopi Janji Jiwa consumers in Bengkulu with a sample of 100 respondents taken by purposive sampling. Data were analyzed using multiple linear regression with the help of SPSS version 26 to test the influence of product quality, price, promotion, and service variables on purchasing decisions. Product quality has a significant positive effect on purchasing decisions with a regression coefficient of 0.122 and a significance of 0.050. Consumers are more likely to buy coffee products with good quality including performance, taste durability, complete features, and reliability. Price has a significant negative effect (coefficient -0.377, p = 0.003). Promotion has a significant positive effect (coefficient 0.493, p=0.000). Service also has a significant positive effect (coefficient 0.496, p=0.000). Simultaneously, these four variables significantly influence purchasing decisions with a calculated F value of 108.064 (p=0.000) and a determination coefficient R² of 0.812, meaning that 81.2% of the variation in purchasing decisions can be explained by these factors.
Co-Authors Abdul Rahman Adhitya Al Fikri Aji Sudarsono Ina Sintia Wati Jeperson Hutahaean Kiemas Kurniawan Meta Novita Muh Saleh Malawat Neri Susanti Oni Yulianti Rengga Martika Rivaldo Dwi Ardiansyah Sonalia Antama putri Tito Irwanto