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All Journal Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Journal of Social Development Studies Jurnal Sosiologi USK (Media Pemikiran & Aplikasi)
Hempri Suyatna
Universitas Gadjah Mada
Arts Humanities Social Sciences Other

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Journal : Journal of Social Development Studies

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Challenging Social Capital to Develop Community-based Digital Economy Platform in the Traditional Market Suyatna, Hempri; Farransahat, Matahari; Firdaus, Rindu; Indroyono, Puthut; Wibowo, Istianto Ari
Journal of Social Development Studies Vol 5 No 1 (2024)
Publisher : Department of Social Development and Welfare, Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jsds.11378

Abstract

A private and large corporation typically owns and manages the digital platform, positioning merchants in traditional markets solely as providers of goods. This practice distances merchants from additional advantages offered by the platform and excludes them from the decision-making process. This paper explores the strength of social capital in enhancing opportunities for small economic actors, such as merchants in traditional markets, to benefit from the digital economy through a community-based online market platform, thus overcoming this challenge. Employing a qualitative descriptive research method with a case study approach, data were obtained through interviews, documentation, and focus group discussions. This paper demonstrates that social capital mitigates the challenge of financial capital in leveraging digital economy innovations, enriching the discourse on the interconnectedness between social relations and economic development in community-based settings like traditional markets.
Co-Authors Abdila Djoko Suseno Farransahat, Matahari Firdaus, Rindu Kafaa, Kafa Abdallah Lestariningsih, Wahyu Pratiyudha, Pinurba Parama Puthut Indroyono S. Djuni Prihatin Savana, Devina Suparjan . Tauchid Komara Yuda, Tauchid Komara Tunnisa, Ana Fitro Wibowo, Istianto Ari