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All Journal The Spirit of Society Journal : International Journal of Society Development and Engagement
Veronika Nugraheni Sri Lestari
Fakultas Ekonomi dan Bisnis Universitas Dr. Soetomo Surabaya
Education Environmental Science Social Sciences Other

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Feasibility Assistance for Housing Project Development Progress Veronika Nugraheni Sri Lestari; Gitta Aulia Putri Kharismanda; Chandra Kartika; Nurmawati Nurmawati
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 5 No 2 (2022): March 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/scj.v5i2.1790

Abstract

Technological developments and monetary development request an expansion in the quality and nature of Human Resources who are solid, gifted and prepared to work. Hence, it is important to make a procedure for delivering dependable, gifted and prepared to work who can apply their insight and abilities in the field of work which at last can diminish joblessness rate in a country. Housing planning and development which is engaged in housing project development requires the feasibility of the progress of the housing project development process. This is carried out from the stage of land acquisition, construction, to housing marketing. The result of this study demonstrates that Skills in making reports or projects should be improved by going to preparing or non-formal training in the field of bookkeeping and PC applications. Then, at that point, while encountering issues in carrying out the lodging program help, we want to ask different representatives who are really understanding or more senior so the work can be finished appropriately. In helping the lodging progrees, every individual is expected to have high liability, meticulousness, exactness, trustworthiness, tolerance and reliability for every relegated undertaking and occupations, and furthermore that discipline in observing and agreeing with guidelines and time discipline is our obligation so the given errand can be finished appropriately and on schedule
The Influence of Digital Marketing and Neurolinguistic Programming on Increasing the Level of Welfare and Business Development in MSMEs in East Java Chandra Kartika; Veronika Nugraheni Sri Lestari; Mei Indrawati; Woro Utari; Rena Febrita Sarie
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 9 No 1: September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/scj.v9i1.3468

Abstract

This study aims to examine the influence of digital marketing and Neuro Linguistic Programming (NLP) marketing on the improvement of welfare and business development of Micro, Small, and Medium Enterprises (MSMEs) in East Java, Indonesia. The research adopts a quantitative approach using a survey method. Data were collected from 200 MSME respondents across various sectors in East Java. Structural Equation Modelling using Partial Least Squares (SEM-PLS) was employed to analyse the relationships between variables. The findings indicate that digital marketing has a significant and positive effect on both the welfare and business development of MSMEs. Additionally, NLP-based marketing, which leverages persuasive communication and emotional engagement techniques, positively influences consumer relationships, loyalty, and business growth. The integration of digital marketing and NLP marketing strategies produces a synergistic impact that surpasses the individual effects of each approach. The study is limited to MSMEs in East Java and may not fully reflect conditions in other regions. Future research could expand the geographical scope or explore sector-specific dynamics for deeper insights. The results provide practical insights for MSME actors and policymakers on the importance of combining technological tools with psychological marketing approaches to enhance competitiveness and sustainability. This study contributes to the existing body of knowledge by combining digital marketing with NLP-based strategies, highlighting their joint impact on MSME welfare and growth—an area rarely explored in the Indonesian context.
Co-Authors Bambang Sujatmiko Chandra Kartika Dwi Muryanto Gitta Aulia Putri Kharismanda Mei Indrawati Nurmawati Nurmawati Rudy Santosa Sarie, Rena Febrita Woro Utari