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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEDIA STUDI EKONOMI AKURASI: Jurnal Riset Akuntansi dan Keuangan Jurnal Ilmiah Edunomika (JIE) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Akuntansi dan Manajemen BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Economics and Business UBS SJEE (Scientific Journals of Economic Education) PANDAWA : Jurnal Pengabdian kepada Masyarakat KALBISIANA Jurnal Sains, Bisnis dan Teknologi Akurasi Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian dan Pemberdayaan Masyarakat (ABDI DAYA KU) Jurnal Pengabdian Kepada Masyarakat Indonesia
Abriandi, Abriandi
Universitas 17 Agustus 1945 Jakarta
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Korean Wave dan Brand Ambassador terhadap Keputusan Pembelian pada Produk Innisfree dengan Perilaku Konsumen sebagai Variabel Pemoderasi Zahra, Nabila; Abriandi
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 7 No. 2 (2026): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v7i2.7689

Abstract

Penelitian ini dilaksanakan untuk menganalisis dampak fenomena Korean Wave dan peran brand ambassador terhadap keputusan konsumen dalam membeli produk Innisfree. Dengan mempertimbangkan perilaku konsumen sebagai variabel pemoderasi. Studi ini menerapkan pendekatan kuantitatif yang menggunakan metode Partial Least Square, dengan pengolahan data dilakukan melalui perangkat lunak SmartPLS, data sampel yang digunakan pada penelitian ini sebanyak 148 responden dengan karakteristik mengetahui dan menikmati budaya Korea (seperti K-Pop, K-drama), pengemar Boy Band Seventeen dan pernah membeli produk skincare Innisfree. Hasil dari studi ini mengindikasikan bahwa korean wave, brand ambassador dan perilaku konsumen memiliki pengaruh yang positif terhadap keputusan pembelian. Namun, perilaku konsumen memperlemah moderasi hubungan korean wave dengan keputusan pembelian.
Pengelolaan Logistik dan Pengadaan Barang Di TMG Hotel Jakarta Pambudi, Anjar; Hartati, Leni; Abriandi, Abriandi
SJEE (Scientific Journals of Economic Education) Vol 10, No 1 (2026): April
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/sjee.v10i1.314

Abstract

This study aims to examine the management of logistics and procurement processes at TMG Hotel Tebet with a focus on procedures, receiving, and inventory management as a basis for preparing internship reports. The results of this study are Based on the experience of students during their internship at TMG Hotel Jakarta, logistics and procurement management in general have run well and according to procedures, but there are still several obstacles that need attention, such as late arrival of goods not according to the purchase order schedule, discrepancies in the number, type, or specifications of goods with the PO, inaccuracies in inventory recording that cause stock differences, less than optimal communication between departments with the logistics or purchasing section, and limited storage space that causes goods management to be less efficient, especially when the volume of goods increases.
Co-Authors Adelia, Fika Anggoro, Hendi Tri Ari Soeti Yani Ariani, Jian Ayu Dwi Astuti Bernadetta Dian Novita Diansyah, Diansyah Dwiane Harya Rahadi Elga Juniar Naomi Soinia Felicia, Nita Fika Adelia Harsy, Abal Falih Hartati, Leni Imam Suryono Kamaruddin, Muhammad Junaid Merintan Berliana Simbolon Merintan Berliana Simbolon Mikhael Hansel Manullang Mikhael Hansel Manullang Nabila, Alfina Natalia, Tania Nazla Kaylasalma Pambudi, Anjar Pravitasari, Endyastuti Putri Nurhaeni Rada Dea Ananda Puspa Rada Dea Ananda Puspa Rasdin, Rafika Sihar Tambun simamora, virgo Sinthia Maida Mahsa Slamet, Yogi Vania Tyas Utami Yodan Pratama, Iqbal Zahra, Nabila