Ilona Vicenovie Oisina Situmeang
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INTERNET AS COMMUNICATION MEDIUM FOR LOVEBIRDS BREEDERS AND ENTHUSIASTS IN JAKARTA, BOGOR, SOLO AND YOGYAKARTA Ilona Vicenovie Oisina Situmeang
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 2, No 01 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.869 KB) | DOI: 10.30813/bricolage.v2i01.826

Abstract

Internet is one of the interactive media which enables one to interact with another or with a groupregardless of time and distance. Internet is used in a wide range of needs, such as a medium forcommunication, education, and social media for business. It is also used by Kicau Mania (acommunity of birds enthusiasts spread all over Indonesia) to have information exchange about theanimal and bird trade via Internet. Informants in this study are lovebird breeders in Jakarta, Bogor,Solo and Yogyakarta. Information obtained by breeders are mostly from blogs, social networks, andthe Kicau Mania tabloid. Internet is considered as the most effective medium for lovebird breeders andenthusiasts because it can be a medium for the exchange of information comprehensively bydisplaying photos and videos of birds.Keywords: Internet, Communication, lovebird brerders.
CORPORATE SOCIAL RESPONSIBILITY IN FAVOR OF IMPROVING EDUCATION IN SOCIETY (CASE OF PT PERTAMINA REFINERY UNIT VI BALONGAN) Ilona Vicenovie Oisina Situmeang
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 3, No 01 (2017): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.635 KB) | DOI: 10.30813/bricolage.v3i01.845

Abstract

Corporate Social Responsibility (CSR) is an external activity of a corporate undertaken for the benefit of society. It is expected to facilitate good relationship between the corporate and society. The purpose of this research is to describe Corporate Social Responsibility activity in favor of improving education in society. Research method was using an approach of qualitative descriptive in the case of PT. Pertamina Refinery Unit VI Balongan. Data was collected through conducting in-depth interview, observing, and implementing FGD. The results showed that CSR activity was very beneficial to local society as many of them were be able to continue higher education. Furthermore, local government also found out that CSR has a measurable good impact in local human development index. A long-term goal of CSR is to develop quality human resources to sustain a better life for all. Keywords: Corporate Social Responsibility, Society, Education
Pengaruh Kredibilitas Sumber Dan Bran Image Athena Terhadap Minat Beli Followers (Survey Pada Follower Akun tiktok @dr Richard Lee) Ilona Vicenovie Oisina Situmeang; Ivonne Ruth Vitamaya Oishi
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 7 No 2 (2023): IKRAITH-HUMANIORA Vol 7 No 2 Juli 2023
Publisher : Universitas Persada Indonesia YAI

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Abstract

Produk akan diminati khalayak jika disampaikan dengan menarik yang kredibilitasnya dapat dipercaya dan image produk tersebut yang baik. Hal ini yang dilakukan dr Richard Lee salah satu dokter kecantikan dengan produk kecantikannya Athena. Setiap informasi yang disampaikan melalui media tiktok sehingga followersnya mengetahui informasi produk Athena, dengan brand image baik tentang produk Athena diharapkan dapat menciptakan minat beli khalayak terhadap produk. Tujuan penelitian ini untuk mengetahui besaran pengaruh kredibilitas sumber dan brand image terhadap minat beli khalayak terhadap produk kecantikan Athena. Penelitian ini menggunakan teori kredibilitas sumber dengan tiga variabel yaitu X1: Kredibilitas Sumber, X2: Brand Image dan Y: Minat Beli. Penelitian ini menggunakan paradigma positivism, pendekatan kuantitatif, sifat penelitian eksplanatif dan metode survey. Populasi penelitian followers akun tiktok dr Richard Lee, dengan sampel penelitian 100 sampel dan penarikan sampelnya menggunakan non probability sampling dengan Teknik purposive sampling. Hasil korelasi berganda yang peroleh Nilai koefisien (R) sebesar 0,804. Koefisien korelasi dengan tingkat hubungan yang sangat kuat, Ini berarti terdapat hubungan positif yang kuat antara Kredibilitas Dr Richard Lee sebagai dokter kecantikan dengan Minat beli produk kecantikan Athena. Hasil uji F menunjukkan nilai f hitung sebesar 5.527, nilai f hitung lebih besar dari f tabel (3,09). Dapat dikatakan bahwa terdapat pengaruh antara Kredibilitas sumber dan brand image terhadap minat beli khalayak pada produk kecantikan Athena.
Pengaruh Komunikasi E-WOM, Konten Video, Intensitas Menonton dan Review Konsumen terhadap Keputusan Berwisata Kuliner Lasmery RM Girsang; Ilona Vicenovie Oisina Situmeang
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 7 No 1 (2023): IKRAITH-HUMANIORA Vol 7 No 1 Maret 2023
Publisher : Universitas Persada Indonesia YAI

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Abstract

The media with all its content exists to fulfill human information needs, including culinary information. In its development, social media platforms are the most active media and are frequently used in seeking and gratification to people’s information needs. On the other hand, from the culinary business side, one of the promotion tools becoming viral now is by making videos on YouTube. Consisting of food or beverage product reviews, now food vloggers dominate YouTube. Including “Mgdalenaf” YouTube which has reached 4.19 million subscribers (data as of December 24, 2022), which contains information, videos, and reviews of culinary connoisseurs regarding food products that are currently viral, delicious, and at affordable prices which are the object of this research. By using Theory of Use and Gratification, this study search for looking at relationship/influence between variables, namely E-WOM, Video Content, Watching Intensity, and Consumer Reviews on Culinary Tourism Decisions. By using simple random sampling of 100 respondents (using the Slovin formula), the results show there are influences among all variables based on classical assumption testing, linear correlation test, multiple correlation test, multiple regression, normality test, and hypothesis test T-test and F test (Cronbach Alpha value > 0.60 and sig value < 0.05). Thus, the reliability and validity were tested against 48 statement items which were responded to by all respondents
Improving Students' English Speaking Skills through Group Discussions: A Qualitative Approach Eka Desy Asgawanti; Ilona Vicenovie Oisina Situmeang; Angga Priyatna
Edelweiss : Journal Of Innovation In Educational Research Vol. 2 No. 3 (2025): Edelweiss: January 2025
Publisher : CV. Mitkom Indotama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62462/edelweiss.v3i1.51

Abstract

This study aims to explore the influence of group discussions on the improvement of students' speaking skills in English. Using a qualitative approach with a case study method, this research involves 15 students who participated in group discussions in the English class. Data were collected through in-depth interviews and direct observations during the discussion sessions. The research results show that group discussions significantly enhance students' confidence, comfort, and engagement in communication. As many as 80% of respondents reported an increase in confidence, while 75% felt more comfortable expressing their ideas. Additionally, the frequency of verbal interactions increased by 60%, indicating that students are more actively participating in discussions. These findings affirm that the collaborative environment created through group discussions contributes to the development of speaking skills. This research has practical implications for English language teaching, where group discussion methods can be integrated into the curriculum to enhance students' speaking skills. Keywords: Speaking Skill, Interpersonal Communication and Collaborative Learning