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All Journal Jurnal TIMES Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL MAKRO MANAJEMEN Jurnal Mantik Jurnal Pendidikan dan Konseling Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Smart Jurnal Arastirma Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Ilmiah Smart
Triana Melinda Sinaga
S.T. Manajemen Bisnis Multi Sarana Manajemen Administrasi Dan Rekayasa Teknologi
Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Jurnal Mantik

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Influence of Marketing MIX 4P (Product, Price, Place, Promotion) On Purchase Decision at PT. Alfa Scorpii Setia Budi Branch Medan Fitri Anjelika; Triana Melinda Sinaga
Jurnal Mantik Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to determine the effect of product, price, promotion and place on purchase decision at PT. Alfa Scorpii Setia Budi Medan. This type of research is explanatory research. The population in this study were all consumers of PT. Alfa Scorpii Setia Budi branch totaling 517 consumers. The technique for determining the sample is using the Slovin formula for an error tolerance level of 10% so that 84 samples are obtained. In the study which will be distributed with questionnaires measured by a Likert scale. The data analysis used multiple linear regression analysis and the coefficient of determination as well as simultaneous test and partial test. The results showed that product, price, promotion and place partially or simultaneously have a positive and significant effect on consumer purchase decision at PT. Alfa Scorpii Setia Budi Medan. Based on the results of this study, the implications for management are to further improve quality for each product, determine a better price, update the promotion to make it look attractive and provide even more attractive places.
Analysis of the Effect of Compensation and Employment Conflict on Employee Performance PT. Palmindo Persada Anggela Anggela; Triana Melinda Sinaga
Jurnal Mantik Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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This study aims to determine the effect of compensation and conflict on the performance of employees of PT. Palmindo Persada. This type of research is explanatory research. The population in this study were all employees who worked at PT. Palmindo Persada as many as 58 employees. The sampling technique uses a saturated sample where the entire population will be used as a research sample. In this study, the questionnaire will be distributed as measured by a Likert scale. Data analysis used multiple linear regression analysis and coefficient of determination as well as simultaneous and partial tests. The results showed that compensation and conflict partially or simultaneously had a positive and significant effect on the performance of PT. Palmindo Persada. Based on the results of this study, the implication for management is to further increase compensation and conflict.
Analysis of Customer's Trust and Motivation on Insurance Service Purchase Decisions In PT. Panin Dai-Ichi Life Medan Tommy Tommy; Triana Melinda Sinaga
Jurnal Mantik Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to determine the effect of trust and motivation on purchase decision of PT. Panin Dai-Ichi Life. This type of research is explanatory research. The population in this study were all customers of PT. Panin Dai-Ichi Life Palang Merah during the 2020 period, totaling 244 customers. The technique of determining the sample is by using the Slovin formula with a standard error of 5% so that 152 samples are obtained. In the study which will be distributed with questionnaires measured by a Likert scale. The data analysis used multiple linear regression analysis and the coefficient of determination as well as simultaneous test and partial test. The results showed that trust and motivation partially or simultaneously have a positive and significant effect on purchase decision of PT. Panin Dai-Ichi Life. Based on the results of this study, the implications for management are to further improve trust and motivation.
The influence of price and promotion on purchasing decisions at mini market Karya Bersama Sulini, Sulini; Sinaga, Triana Melinda; Huliman, Huliman
Jurnal Mantik Vol. 8 No. 2 (2024): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i2.5367

Abstract

This research aims to investigate the influence of price and promotion on purchasing decisions at Mini Market Karya Bersama. The research method uses a quantitative approach by collecting data through surveys of shop customers. The results of the analysis show that price has a positive and significant influence on purchasing decisions (tcount = 4.254, ttable = 1.661, significance = 0.000 < 0.05). This indicates that competitive pricing can increase product attractiveness and support increased sales. Apart from that, promotions also have a positive and significant influence on purchasing decisions (tcount = 3.248, ttable = 1.661, significance = 0.002 < 0.05), indicating that an effective promotional strategy can increase consumer awareness and interest in store products. Simultaneously, price and promotion have a significant influence on purchasing decisions (Fcount = 23.444, Ftable = 3.09, significance = 0.000 < 0.05), with a coefficient of determination (R2) of 0.321, indicating that variations in purchasing decisions 32.1% can be explained by price and promotions. These findings provide practical implications for the management of Mini Market Karya Bersama in designing more effective marketing strategies to increase sales and strengthen their market position
Co-Authors Anggela Anggela Fanny Fanny Ferry Hidayat Fitri Anjelika Hengky Wijayanto Huliman, Huliman Jonathan Marlim Nasya Wedana Widyanti Putri Ricky Wijaya Salim, Widya Sofyan, Silvia Sulini, Sulini Tasya Acrisa Tommy Tommy Umul Husna