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All Journal ARISTO Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal Indonesia : Manajemen Informatika dan Komunikasi International Journal of Media and Communication Research
Evi Hafizah
Universitas Bengkulu
Humanities Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS WORD CLOUD PADA PESAN DAKWAH PROGRAM SIARAN RADIO DIAH ROSANTI 95,9 FM PONTIANAK Maria Ulfa; Syf Aminah; Evi Hafizah
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 4, No 2 (2020): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1099.439 KB) | DOI: 10.24853/pk.4.2.207-218

Abstract

Perkembang teknologi digital media radio pada program siaran yaitu menggabungkan siaran berbasis konvensional dan siaran berbasis daring pada program siaran keagamaan di radio Diah Rosanti 95,9 FM Pontianak. Pendekatan penelitian ini adalah kualitatif dengan metode studi kasus. Data dalam penelitian ini hasil wawancara mendalam, hasil transkip siaran dan diananlisis dengan menggunakan NVivo 12. Tujuannya adalah untuk mengetahui pesan dakwah pada materi siaran dakwah di Radio Diah Rosanti 95,9 FM Pontianak. Hasil penelitian ini menunjukkan bahwa pesan siaran dakwah yang terdapat pada program acara penuntun iman penyejuk hati di Radio Diah Rosanti 95,9 FM Pontianak menggunakan analisis word cloud berupa pesan akidah, pesan syari’ah dan pesan akhlak.
Marketing Communication Strategy of the Rice Bowl Products in Pontianak City Rizqi Rusmana Putri; Bob Andrian; Evi Hafizah; Nindya Juwita Utimadini
International Journal of Media and Communication Research (IJMCR) Vol. 3 No. 2 (2022): International Journal of Media and Communication Research
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/ijmcr.v3i2.10116

Abstract

The purpose of this study is to identify and explain the marketing communication strategy used by Mbok Dower MSMEs in Pontianak in increasing product sales of Rice Bowl. The main theory used in this study uses the Marketing Communication theory proposed by Kotler. This research methodology uses a qualitative approach, a descriptive method in order to explain the focus and objectives of the research regarding the marketing communication strategy used by Mbok Dower MSMEs Pontianak in increasing sales. The results showed that the marketing communication strategy in increasing sales of their Rice Bowl products in Pontianak are such as: Combining three marketing communication strategies in the form of: marketing communications, sales marketing, and marketing events in marketing their business products, segmenting, targeting, and positioning so that the products sold are able to compete with similar businesses and are able to reach targeted consumers in marketing products. Owner Mbok Dower also implements a marketing mix consisting of product, price, place and promotion in which it is assisted by the use of social media, Instagram, as an alternative promotional media that can reach the entire Pontianak community and has been proven to survive even though it was affected by the Covid-19 pandemic.
Digital Marketing Communication Strategy For Strengthening Bengkulu City Tourism Brand Eceh Trisna Ayuh; Titi Darmi; Sri Ekowati; Lisa Adhrianti; Evi Hafizah
ARISTO Vol 10, No 3 (2022): December / Special Issue : Local Governance
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v10i3.6308

Abstract

Bengkulu City has various historical, cultural and natural tourism assets, this has allowed Bengkulu City to become a tourism city. The internet penetration rate of Indonesia's population continues to increase from year to year. However, the regional government of Bengkulu City has not read the opportunities for digital marketing platforms and made branding efforts for the Bengkulu tourism sector. This study aims to determine the digital marketing branding communication strategy for Bengkulu city tourism destinations. The research approach used is a qualitative approach based on the philosophy of postpositivism. This research is a case study research using the concept of AISAS theory which consists of Attention, Interest, Search, Action and share. The results of this study state that digital marketing communications carried out by the Bengkulu government focus on creating marketing content to create tourist attraction through social media. Image quality, content content, content duration and words in the content are important parts that must be considered. In addition, it is known that the creation of digital marketing content requires quite a lot of effort so that the content is of high quality and attractive, it is necessary to have human resources with special digital skills and a qualified team of creators.
Penggunaan Bahasa Jurnalistik pada Naskah Berita (Analisis Wacana Naskah Berita Kesehatan Bulletin RRI Pro1 Bengkulu Periode Bulan September 2023) Dwi Ningtyas Arum Pertiwi; Mas Agus Firmansyah; Evi Hafizah
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.561

Abstract

The use of language in making news is called journalistic language, namely language that is easy to understand and not complicated. One of the mass media that presents news is radio, until now Radio Republik Indonesia still exists as a government-owned public broadcasting institution. The news presented on radio is fleeting news, it cannot be played back, so the language used in making radio news must comply with journalistic language rules. The aim of this research is to determine the language used in Bulletin news presented by RRI Pro 1 Bengkulu and to analyze the extent to which the language used is in accordance with objective journalistic rules and can be well understood by listeners. The formulation of the problem raised is how journalistic language is used in health news presented in the RRI Pro 1 Bengkulu Bulletin. This research uses a qualitative approach with discourse analysis methods and uses theories of journalistic language and news. The results of this research are that the language used in the RRI Bengkulu Bulletin Pro1 health news script is guided by the rules of journalistic language writing and EYD, however in the health news script there are still several errors in word usage such as (1) Using abbreviations that are rarely heard by listeners. (2) There are non-standard words (3) Waste of words (4) Use of terms.
Co-Authors BOB ANDRIAN Dwi Ningtyas Arum Pertiwi Eceh Trisna Ayuh Lisa Adhrianti Maria Ulfa Mas Agus Firmansyah Nindya Juwita Utimadini Rizqi Rusmana Putri Sri Ekowati syf aminah Titi Darmi