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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Representamen Referensi : Jurnal Ilmu Manajemen dan Akuntansi Avant Garde Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal InterAct Lenvari: Journal of Social Science Cakra Communico: Journal of Communication Science Pawitra Komunika: Jurnal Komunikasi dan Sosial Humaniora Journal of Communication Research
Rinata, Asfira Rachmad
Universitas Tribhuwana Tunggadewi
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Press Releases as a Public Relations Medium in Crisis Communication: A Critical Discourse Analysis of the Ministry of Forestry’s Response to the Sumatran Elephant Habitat Issue in Tesso Nilo Mohammad Insan Romadhan; Asfira Rachmad Rinata
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 15, No 2 (2026)
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v15i2.4001

Abstract

This study aims to analyze the Ministry of Forestry’s press release as a public relations medium in environmental crisis communication, particularly concerning the degradation of Sumatran elephant habitat in Tesso Nilo National Park following flash floods. The study is motivated by increasing public scrutiny over elephant deaths, deforestation, and palm oil expansion perceived as drivers of ecological crisis. Using a qualitative approach, this research applies Norman Fairclough’s Critical Discourse Analysis (CDA), encompassing textual analysis, discursive practice, and social practice. Data were collected from various forms of discourse texts, including news coverage, speeches, articles, and formal statements, through a documentation approach utilizing mass media and official website sources.The findings reveal that the press release functions not merely as an informational tool, but as a strategic crisis communication instrument to construct policy legitimacy and manage public perception. Through authoritative diction, emotional metaphors, technocratic figures, and restorative framing, the government positions itself as a protective actor while marginalizing structural causes of ecological degradation. Moreover, euphemistic language and the appropriation of public participation symbols indicate the normalization of power relations and discursive co-optation. This study concludes that government press releases operate as political and ideological discursive practices in environmental crisis communication rather than neutral informational texts.Penelitian ini bertujuan menganalisis siaran pers Kementerian Kehutanan sebagai media public relations dalam komunikasi krisis lingkungan, khususnya terkait isu kerusakan habitat Gajah Sumatera di Taman Nasional Tesso Nilo pasca banjir bandang tahun 2025. Latar belakang penelitian ini adalah meningkatnya sorotan publik terhadap kematian gajah, deforestasi, dan ekspansi sawit yang dipersepsikan sebagai penyebab krisis ekologis. Penelitian ini menggunakan pendekatan kualitatif dengan metode Analisis Wacana Kritis (AWK) model Norman Fairclough yang mencakup analisis teks, praktik wacana, dan praktik sosial. Data diperoleh dari teks wacana seperti berita, pidato, artikel, dan pernyataan resmi diserta kumpulkan melalui teknik dokumentasi dari media massa dan situs resmi. Hasil penelitian menunjukkan bahwa siaran pers tidak hanya berfungsi sebagai media informasi, tetapi juga sebagai instrumen komunikasi krisis yang membangun legitimasi kebijakan dan mengelola persepsi publik. Melalui diksi otoritatif, metafora emosional, angka teknokratis, serta pembingkaian restoratif, pemerintah memosisikan diri sebagai aktor penyelamat, sementara akar struktural krisis ekologis cenderung disederhanakan atau dihilangkan. Selain itu, penggunaan bahasa eufemistis dan simbol partisipasi publik menunjukkan adanya normalisasi relasi kuasa dan ko-opsi wacana lingkungan. Penelitian ini menyimpulkan bahwa siaran pers pemerintah merupakan praktik wacana politis dan ideologis dalam komunikasi krisis lingkungan, bukan sekadar teks informatif. 
DAYA TARIK DESTINASI WISATA ALAM & BUDAYA PADANG FULAN FEHAN KAB. BELU NUSA TENGGARA TIMUR Asfira Rachmad Rinata; Herru Prasetya Widodo; Mariela Gradiana Loe
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 13, No 1 (2024)
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v13i1.2638

Abstract

Abstract: The purpose of this study was to determine the Attraction of Natural Cultural Tourism Destinations in Padang Fulan Fehan. Belu, East Nusa Tenggara by using the concept of destination branding theory by Morgan and Pritchard. The type of research used is descriptive qualitative in order to reveal more deeply the tourist attraction of Padang Fulan Fehan as natural and cultural tourism. The results of the study reveal that to see tourist attractiveness apply five stages of destination branding, namely: (1) market investigation, analysis and strategic recommendations stage by implementing SWOT analysis in the form of strengths, weaknesses, opportunities, and threats (threats) Then, (2) the brand identity development stage only uses the name as the brand identity. Furthermore, (3) the brand launch and introduction stage: communicating the vision through promotion through electronic media, online media, and social media, (4) the brand implementation stage in collaboration with the local community (LMDH) and the government. Meanwhile, (5) monitoring, evaluation, and review stages through social media and monitoring the situation in the field. The attraction of Padang Fulan Fehan in the expanse of savanna meadows and cultural attractions that are displayed at certain moments at traditional eventsKeywords: atractions, branding destination, Padang Fulan Fehan tourism, NTT
Co-Authors Alfian Dika Pranata Christie, Cindy Intha Fathul Qorib Gregorius Gampar Herru Prasetya Widodo Herru Prasetya Widodo, Herru Jeharut, Delagracia Monika Latif Fianto Mariela Gradiana Loe Meli Martina Pitay Mochammad Abdul Ghofur Moh Kholid Mohammad Insan Romadhan Mohammad Insan Romadhan Pradana, Bagus Cahyo Shah Adhi Rambu Babang, Ririn Sariniati, Mina Sulih Indra Dewi, Sulih Indra Tania Zahirah Salwa Yuni Lasari Yusran, Muhammad Ronaldo