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PERAN PROGRAM ROJHEK CINGUR RADIO NADA FM DALAM MELESTARIKAN BUDAYA LOKAL DI SUMENEP MADURA Zein, Khoiruz; Indra Dewi, Sulih
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

The Rojhek Cingur program was one of the Nada FM radio broadcast programs produced and broadcasted for the first time in 2016. The program discussed the values ??and local culture of Madura delivered by the people, which was then combined with the news of cultural issues developing across the people. This research used descriptive qualitative type. The main informant of the study were the broadcaster of the Rojhek Cingur program and the Nada FM radio station manager. The data collection technique of this research was carried out by interview, documentation and observation. While the data analysis technique consisted of data collection, data reduction and data presentation. The data validation used data triangulation. The result showed that the Rojhek Cingur program was one of the Nada FM radio programs discussed cultural values. The role of Rojhek Cingur Nada FM radio program were (1) Rojhek Cingur was a rehabilitation of Madura culture, (2) Rojhek Cingur was an education and cultural socialization, and (3) Rojhek Cingur was an unifying media. The pattern of communication between broadcaster and Rojhek Cingur program listeners were (1) Two-way communication patterns (two way traffic communicatios), and (2) Multi-directional communication patterns.   Keywords: Mass Communication, Rujak Cingur program, Local Culture.

STRATEGI BRANDING DINAS KEBUDAYAAN DAN PARIWISATA KOTA MALANG DALAM MEMBENTUK IMAGE SEBAGAI KOTA PARIWISATA Albet, Pransiskus; Indra Dewi, Sulih
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

This study aimed to find out how the branding strategy of the Culture and Tourism Agency (Disbudpar) of Malang in shaping the image of Malang as a tourism city and to know what obstacles affect the application of the branding strategy. This study used a qualitative research by analyzing the branding strategy of Disbudpar Malang. The data collection techniques carried out in field research and to obtain information and data was through interviews and documentation. The results of this study indicated that the branding strategy of Disbudpar Malang in shaping the image of Malang were as follow, first brand positioning for example by the formation of the beautiful Malang city branding, second brand identity by making the tag line and logo of beautiful Malang, third brand personality for example Malang is known as a cool city, fourth brand communication by promotion on social media events and relationships with stakeholders. The fifth startegy was brand equity for example by making beautiful destinations such as thematic villages and beautiful city parks. The constraints from the brand strategy were first, from the publication of beautiful Malang in print media was considered less reflecting the image of Malang and the presence of those who criticized the beautiful Malang logo, second there were some villages that were still less of awareness in tourism, third in terms of destinations there were lack in facilities and infrastructure, fourth the limited funds to conduct the activities or events.

PERAN PROGRAM ROJHEK CINGUR RADIO NADA FM DALAM MELESTARIKAN BUDAYA LOKAL DI SUMENEP MADURA Zein, Khoiruz; Indra Dewi, Sulih
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v1i1.7

The Rojhek Cingur program was one of the Nada FM radio broadcast programs produced and broadcasted for the first time in 2016. The program discussed the values ??and local culture of Madura delivered by the people, which was then combined with the news of cultural issues developing across the people. This research used descriptive qualitative type. The main informant of the study were the broadcaster of the Rojhek Cingur program and the Nada FM radio station manager. The data collection technique of this research was carried out by interview, documentation and observation. While the data analysis technique consisted of data collection, data reduction and data presentation. The data validation used data triangulation. The result showed that the Rojhek Cingur program was one of the Nada FM radio programs discussed cultural values. The role of Rojhek Cingur Nada FM radio program were (1) Rojhek Cingur was a rehabilitation of Madura culture, (2) Rojhek Cingur was an education and cultural socialization, and (3) Rojhek Cingur was an unifying media. The pattern of communication between broadcaster and Rojhek Cingur program listeners were (1) Two-way communication patterns (two way traffic communicatios), and (2) Multi-directional communication patterns.   Keywords: Mass Communication, Rujak Cingur program, Local Culture.

STRATEGI BRANDING DINAS KEBUDAYAAN DAN PARIWISATA KOTA MALANG DALAM MEMBENTUK IMAGE SEBAGAI KOTA PARIWISATA Albet, Pransiskus; Indra Dewi, Sulih
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v1i2.27

This study aimed to find out how the branding strategy of the Culture and Tourism Agency (Disbudpar) of Malang in shaping the image of Malang as a tourism city and to know what obstacles affect the application of the branding strategy. This study used a qualitative research by analyzing the branding strategy of Disbudpar Malang. The data collection techniques carried out in field research and to obtain information and data was through interviews and documentation. The results of this study indicated that the branding strategy of Disbudpar Malang in shaping the image of Malang were as follow, first brand positioning for example by the formation of the beautiful Malang city branding, second brand identity by making the tag line and logo of beautiful Malang, third brand personality for example Malang is known as a cool city, fourth brand communication by promotion on social media events and relationships with stakeholders. The fifth startegy was brand equity for example by making beautiful destinations such as thematic villages and beautiful city parks. The constraints from the brand strategy were first, from the publication of beautiful Malang in print media was considered less reflecting the image of Malang and the presence of those who criticized the beautiful Malang logo, second there were some villages that were still less of awareness in tourism, third in terms of destinations there were lack in facilities and infrastructure, fourth the limited funds to conduct the activities or events.

FANATISME PENGGEMAR KPOP DALAM BERMEDIA SOSIAL DI INSTAGRAM Rinata, Asfira Rachmad; Dewi, Sulih Indra
Interaksi: Jurnal Ilmu Komunikasi Vol 8, No 2 (2019): December 2019
Publisher : Master of Communication Science Program, Universitas Diponegoro

Abstract. Korean wave has become a big phenomenon in Indonesia, enthusiasm and passion for K-pop culture has led to fanaticism for fans. The distribution of K-pop content on social media such as Instagram gives fans space to participate in supporting their idols and this is one of the factors forming the fanaticism of k-pop fans. This study aims to determine the fanaticism of kpop fans in social media on Instagram as well as how kpop fans respond in responding to hoax and negative information from favorite idols. This research uses descriptive qualitative methods and data collection techniques used are interviews, and literature study. The selection of informants used a purposive sampling technique. The results showed the fact that fanaticism fans in social media on Instagram evaluated through fan activities such as Meaning Making, Meaning Sharing such as interpreting K-pop idol posts as motivation in research, making posts amazed and happy for K-pop idols . Poaching by following fansite accounts and making fanfiction and making videos. Collecting such as uploading pictures about the official kpop merchandise needed and knowledge building with fellow fans. Fanaticism, kpop fans, also through fan responses, asking for information, hoaxes and negatives from their idols responded with many variations such as annoyance, anger until heartache. And to seek clarification of the truth of the news that is by looking at reliable sources such as the official Instagram account K-pop idol, official Instagram account management artist to the Korean major media such as Soompi, Allkpop, and press realease provided by artist management

Analisis Film Kartini Dalam Perspektif Kesetaraan Gender Hamdja, Fansier; Qorib, Fathul; Dewi, Sulih Indra
JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial Vol 21, No 1 (2020): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v21i1.48

The purpose of this study was to determine the efforts of gender equality contained in the Kartini film through the semiotic study of Roland Barthes. Roland Barthes's analysis is used to find out the meaning of denotation, connotation, and myth in an image contained in artistic visualization, act, and dialogue in the film "Kartini". The results of this study that the connotation meaning of the Kartini film in the perspective of gender equality is an effort to fight for gender equality by Kartini as a woman who likes to write and teach literacy to others while denotative meaningthe effort to fight for gender equality in Kartini's film is that Kartini struggles through the path of literacy because literacy is a good way to fight for gender equality, with literacy she breaks Javanese culture which considers women unequal to men andhave abilities below men.Keywords: Semiotics, Kartini, Gender equality.Â Keywordsâ€”: Semiotics; Kartini; Gender Equality.

Strategi Komunikasi Politik Caleg Perempuan dalam Pileg 2019 di Kota Malang Umari, Firdha; Indra Dewi, Sulih
Jurnal Komunikasi Nusantara Vol 2 No 2 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i2.47

This study aimed to find out the political communication strategies of women legislative candidates and what obstacles faced by them. This study used qualitative method and to determine the informants it was wit purposive sampling. Data collection techniques were through interviews and documentation. This study interviewed four woman candidates from different political parties in Malang, and for the first joining a legislative elections. The results of the political communication stretegies were a door to door, approaching religious and structural leaders, used political consultant and had a lot of campaign team were proven to effective in Malang. The obstacles for the women in involving in politics were lack of money and political knowledge and also multiple roles as house wives and ploticians became their internal issue.

Pemberdayaan Perempuan Melalui Siaran Radio yang Berperspektif Gender Sulih Indra Dewi; Akhirul Aminulloh
Jurnal Ilmu Komunikasi Vol 14, No 2 (2016)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v14i2.2123

Sobat Ambyar: The Phenomenon of Fans, Social Media, and Modern Campursari Music in Popular Culture Fathul Qorib; Sulih Indra Dewi
Jurnal Pekommas Vol 6, No 2 (2021): Oktober 2021
Publisher : BBPSDMP KOMINFO MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30818/jpkm.2021.2060209

The popularity of the local Javanese music “Dangdut Campursari” increased dramatically from 2019 to 2020. Didi Kempot, who is nicknamed the God Father of Broken Heart, is a new phenomenon in Javanese music in the country. This research wants to see how the modern Campursari dangdut lovers “Sobat Ambyar” describe the identity of their community and see this phenomenon from the perspective of popular culture which includes trends, adaptability, and pop music consumerism. We documented Sobat Ambyar’s chat on social media, they managed and conducted in-depth interviews with the Instagram fanbase admin @sobatambyar. The results of this study indicated that Sobat Ambyar identifies themselves with the feelings, attitudes, and emotions of the songs sung by Didi Kempot. These identities tend to be sad and they are proud of that sadness. This Campursari has become a new commodity for industry and is popularized through the ways of modern culture which is simulated and marketed. Based on these findings, this study suggests that Sobat Ambyar remain authentic so that they can block mass culture that the younger generation is not aware of.Keyword : Fans, Instagram, Modern Campursari Music, Sobat Ambyar.

ANALISIS SEMIOTIK PESAN PERJUANGAN PADA FILM 3 SRIKANDI KARYA IMAN BROTOSENO Suriadi .; Sulih Indra Dewi
JISIP : Jurnal Ilmu Sosial dan Ilmu Politik Vol 6, No 3 (2017)
Publisher : Universitas Tribhuwana Tunggadewi

Abstrack : The film "3 Srikandi" is a film that recounts the historical record of the struggle of Indonesian athletes who managed to bring home the first silver medals for Indonesia. Since the participation of Indonesia in the Olympic Games in 1952, Indonesia was just managed to bring a medal from the archery sport. This study aimed to determine the struggling messages and how the analysis of semiotics contained in “3 Srikandi”. This type of research is qualitative research with Roland Barthes semiotics analysis approach. Roland Barthes developed the semiotics theory which is often known by the two-stage significance of denotation and connotation. The results of the analysis from several scenes were: 1) How the struggling messages shown in the film “3 Srikandi”, from the home setting, training field, field match and characterizations. 2) The semiotic analysis of the struggling messages the film was tough against suffering, sacrifice, nationalism, realizing hope, hard training, delayed victory, power against the pain, and the struggle behind the success of 3 Srikandi. In addition to the messages of struggling in the movie 3 Srikandi, this film also told about the problems of athletewelfare, it is expected to be a concern for the development of sports, especially the attention of the government. Keywords: Semiotics Analysis, Struggling Message, Film 3 Srikandi. Abstrak: Film “3 Srikandi” merupakan film yang menceritakan catatan sejarah perjuangan para atlet Indonesia yang berhasil membawa pulang medali perak pertama untuk indonesia. Sejak keikutsertaan Indonesia di olimpiade Sea Games tahun 1952, Indonesia baru berhasil membawa medali di cabang olahraga panahan. Penelitian ini bertujuan untuk mengetahui pesan perjuangan dan bagaimana analisis semiotik yang terdapat dalam film 3 Srikandi. Jenis penelitian ini adalah penelitian kualitatif dengan pendekatan Semiotika Roland Barthes. Roland Barthes mengembangkan teori semiotika yang sering dikenal dengan signifikasi dua tahap yaitu denotasi dan konotasi. Hasil dari analisis yang telah dilakukan oleh peneliti pada beberapa scene, 1) Bagaimana pesan perjuangan ditampilkan dalam film 3 Srikandi diantaranya dari setting rumah, lapangan latihan, lapangan pertandingan dan penokohan. 2) Hasil analisis semiotika pesan perjuangan dalam film 3 Srikandi adalah tangguh melawan penderitaan, rela berkorban, sikap nasionalisme, mewujudkan harapan, latihan keras, kemenangan yang terunda, melawan rasa sakit, dan perjuangan dibalik keberhasilan 3 Srikandi. Selain pesan perjuangan yang terdapat pada film 3 Srikandi, film ini juga menceritakan permasalahan tentang kesejahteraan para atlet, hal ini diharapkan menjadi perhatian untuk perkembangan olahraga, khususnya perhatian dari pemerintah. Kata Kunci: Analisis Semiotika, Pesan Perjuangan, Film 3 srikandi

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