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All Journal Jurnal Pengabdian Al-Ikhlas Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Optimal: Jurnal Ekonomi dan Manajemen
Hairul Hairul
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
Economics, Econometrics & Finance Education Engineering Health Professions Social Sciences

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MEMPERSIAPKAN BISNIS ONLINE BAGI PRODUK SASIRANGAN DI KELURAHAN SUNGAI MESA KOTA BANJARMASIN Basuki Basuki; Zakky Zamrudi; Hairul Hairul
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 4, No 2 (2019): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.164 KB) | DOI: 10.31602/jpaiuniska.v4i2.1961

Abstract

Sasirangan cloth industry continue to grow through Banjarmasin and South Kalimantan in general. Supporting of the government and the other parties, sasirangan industry be one of locomotion economic the people who could not being taken from granted. Almost hundreds of home industries have good scale, micro and small thrives in South Kalimantan income of a whole reach millions until even billions of rupiah per month. Increasing competition in cloth industry they need to in open opportunities marketing via internet. Basically between business online and the internet marketing have in common meaning or similar signification, same has objective to earn a living through digital world. But for the internet marketing more oriented to techniques get money from the online business.
Analisis Strategi Peningkatan Kinerja Karyawan di PT Asuransi Astra Buana Banjarmasin Yusril Susiloyudiyono; Syahrani Syahrani; Hairul Hairul
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jwgrwm41

Abstract

Kinerja karyawan merupakan penentu utama keberhasilan sebuah perusahaan dalam mencapai tujuannya, sehingga faktor-faktor yang memengaruhinya perlu dikelola dengan strategi yang tepat. Penelitian ini bertujuan untuk menganalisis strategi peningkatan kinerja karyawan, dampak dari strategi tersebut, serta strategi yang seharusnya diterapkan pada PT Asuransi Astra Buana Banjarmasin. Fenomena yang melatarbelakangi penelitian ini adalah masih rendahnya disiplin kerja karyawan, yang tercermin dari tingginya angka keterlambatan dan ketidakpatuhan terhadap peraturan perusahaan. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian lapangan (field research). Data dikumpulkan melalui wawancara mendalam dengan pimpinan dan karyawan serta observasi langsung, kemudian dianalisis menggunakan model interaktif Miles and Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi peningkatan kinerja karyawan melalui kemampuan dan keahlian, motivasi kerja, kepemimpinan, budaya organisasi, dan kepuasan kerja telah diterapkan dengan baik dan sesuai dengan teori, kecuali pada aspek disiplin kerja yang masih menunjukkan banyak karyawan datang terlambat dan belum sepenuhnya menaati peraturan. Adapun dampak strategi peningkatan kinerja melalui kompensasi dan jenjang karier telah dilaksanakan dengan baik, ditunjukkan dengan pemberian BPJS Ketenagakerjaan, bonus, tunjangan hari raya, serta sistem promosi jabatan berjenjang yang sesuai dengan pendidikan dan kinerja karyawan. Penelitian ini merekomendasikan agar pimpinan perusahaan lebih tegas dalam penegakan aturan disiplin kerja guna mengoptimalkan kinerja karyawan secara keseluruhan.
Pengaruh Harga, Kualitas, dan Promosi terhadap Keputusan Pembelian Produk : Studi pada Dapur Banjar 2R Banjarmasin Ridha Septina Arini; Hairul Hairul; Husnurrofiq Husnurrofiq; Periyadi Periyadi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 1 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i1.6624

Abstract

The culinary business is the highest supporting sector of the Indonesian economy compared to other sectors. Banjarmasin City is the heart of South Kalimantan which is a center for developing industries, one of which is in the culinary business. With a large population, even the most densely populated in South Kalimantan, it creates its own opportunities for business people. The diversity of community needs is so great, so this is an opportunity and challenge for business people with the conditions of the community. It is inevitable that the competition that occurs will also be high, as one of the big cities in the Kalimantan region, Banjarmasin is a city with promising business opportunities. In Banjarmasin City itself , it is increasingly bustling with the many MSMEs that have been established and spread across several areas, but not all MSMEs in Banjarmasin are visited by many consumers, because only a few MSMEs are seen to be crowded with visitors. One of the MSMEs that is widely visited by consumers in Banjarmasin is Dapur Banjar 2R. Dapur Banjar 2R is an MSME business that is currently growing and has many enthusiasts. This study provides empirical evidence of the influence of price, product quality and promotion as independent variables with purchasing decisions as dependent variables at Dapur Banjar 2R Banjarmasin. The population in this study were customers at Dapur Banjar 2R Banjarmasin. In this study, the sample used was around 35 customers of Dapur Banjar 2R Banjarmasin. The results of this study state that the variables Price (X1), Product Quality (X2) and Promotion (X3) each have a partial effect on purchasing decisions for products at Dapur Banjar 2R Banjarmasin. While the variables Price (X1), Product Quality (X2) and Promotion (X3) have a simultaneous effect on purchasing decisions for Dapur Banjar 2R Banjarmasin products.
Co-Authors Basuki Basuki Husnurrofiq Periyadi Periyadi  Ridha Septina Arini Syahrani Syahrani Yusril Susiloyudiyono Zakky Zamrudi