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Hamzah Nazarudin
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Economics, Econometrics & Finance Social Sciences

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Penerapan Model Servqual sebagai Media untuk Menilai Kualitas Pelayanan di Bank NTT Hamzah Nazarudin; Hans Arisandi Lao; May Munah Attubel; Anastasia Imelda Sayd
Jurnal Ilmiah Aset Vol 19 No 1 (2017): Jurnal ASET Volume 19 No 1
Publisher : STIE Widya Manggala

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Abstract

Servqual model is a populer model of banking sevice and until now is used as a reference in marketing research. Servqual is an instrument to asses the service qualitry developed by Parasurahman, Zethamil, and berry in a series of their research to the service sector. This model is olso known as Gap Model or discrepancy between the customer expectation and reality (performance) of the received service this model is closely related with the customer satisfacton. In servqual model, the service quality is defined as the assestment or global attitude regarding the superiority of a service (Parasuraman, et al, 1985) All parties who buy and consume the banking service will give different assesment to the service quality, it is because of the banking service has the everchanging characteristic, Furthermore, Parasurahman et al (1993) found that the principal dimensions that define the servqual model are as follow (1) Physical evidence that is the appearance and physical facilities, transaction equipment and comunication media. (2) Reliability is the ability to provide the promise service immediately or timely, accurate and satisfaction. (3) Responsiveness is the willingness of the service provider to help customers and provide service responsively. (4) Assurance is the guarantees given to the cistomers include the willingness, courtesy and the trustworthy attitude of the employees. (5) Empathy is the concern of service providers in the form of attention to the needs and desires of customers.
Peranan Citra Merek Produk Kartu Axis Terhadap Minat Beli Mahasiswa Politeknik Negeri Kupang Hamzah Nazarudin; Herybertus M. L. Geto
Jurnal Ilmiah Aset Vol 23 No 1 (2021): Jurnal ASET Volume 23 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.23.1.172

Abstract

The purpose of this study was to determine the role of the AXIS card product brand image on the buying interest of students at the Kupang State Polytechnic.The population and sample in this study were students of Kupang State Polytechnic who were interested in using the AXIS Card productand have characteristics according to research needs that can be used as respondents, The sampling technique used was nonprobability sampling.The data were collecte thorugh questionnaire. Technique for analyzing data was simple linear regression analysis. The writer collected data by spreading questionnaires to 45 students of Kupang State Polytechnic. Based onthe simple linear regression analysis, it is known that the equation was Y=4.378 + 0.589X therefore there is a positive influence between brand image and purchase intention. r square was 0.513 or it has influence of 51.3% on consumers’ purchase intention. Then, the result of hypothesis test showed that t count ≥ t table, it means that brand image influenced positively and significantly on purchase intention, with thesignificant value was 0.00 smaller than 0.05 so the relationship between brand image and consumers’ purchase intention was significant.
Gaya Hidup Hedonisme dan Perilaku Konsumtif Remaja Putri Kota Kupang Hamzah Nazarudin; Tantri Widiastuti
Jurnal Ilmiah Aset Vol 24 No 1 (2022): Jurnal ASET Volume 24 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.24.1.198

Abstract

The purpose of this study was to find out the influence of hedonism lifestyle on the consumptive behavior of young women in Kupang City. The subjects of this study were female consumers aged 18 to 21 years who visited the SPC handphone store in Kupang city. The date were collection thorough questionnaires. Sampling techniques using axidental sampling. Sampling techniques according to hair et al. (2010). The determination of the number of samples represented depends on the number of indicators multiplied by 5 to 10. the writer collects data by spreading questionnaires to 50 respondents of young women who shopped at the SPC handphone store koanino Kupang city. Technique for analyzing data was simple linear regression analysis. The results showed that there was a positive influence between hedonism lifestyles on the consumptive behavior of young women in the Kupang city. The higher the lifestyle of hedonism, the higher the consumptive behavior of young women of Kupang City and the lower the lifestyle of hedonism, the lower the consumptive behavior of the young women of kupang city.
Co-Authors Anastasia Imelda Sayd Hans Arisandi Lao Herybertus M. L. Geto May Munah Attubel Tantri Widiastuti