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All Journal Jurnal STIE Semarang (Edisi Elektronik) Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah ASET Safari : Jurnal Pengabdian Masyarakat Indonesia
Scorina Dwiantari
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Citra Merek dan Kualitas Produk terhadap Loyalitas yang Dimediasi oleh Kepuasan Scorina Dwiantari
Jurnal Ilmiah Aset Vol 22 No 1 (2020): Jurnal ASET Volume 22 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.22.1.161

Abstract

The purpose of this study was to determine the effect of brand image and product quality on consumer loyalty with consumer satisfaction as a mediator using Indrakila Cheese products. To determine the effect of brand image, product quality and customer satisfaction on costumer loyalty using Indrakila Cheese products. To find out whether costumer satisfaction mediates the influence of brand image and product quality on costumer loyalty using Indrakila Cheese products. The population in this study were all costumers who use Indrakila Cheese products. The sample is determined by the Purposive Sampling method. Sampling with Slovin formula obtained 110 respondents. The data used are primary data using a questionnaire. Data analysis using linear regression. Based on the results of the research that has been done, it can be known brand image has a positive effect on costumer satisfaction of Indrakila Cheese products. Product quality has a positive effect on costumer satisfaction of Indrakila Cheese products. Brand image has a positive effect on costumerr loyalty of Indrakila Cheese products. Product quality has a positive effect on costumer loyalty of Indrakila Cheese products. Customer satisfaction has a positive effect on costumer loyalty of Indrakila Cheese products. Brand image has a positive effect on costumer loyalty mediated by costumer satisfaction. Product quality has a positive effect on costumer loyalty mediated by costumer satisfaction.
PENGGUNAAN APLIKASI E-WALLET SEBAGAI SARANA PEMBAYARAN TRANSAKSI BISNIS KULINER PADA MASA PPKM KOTA SEMARANG Scorina Dwiantari; Rusdiana Permanasari; Wahyu Puspitasari
JURNAL STIE SEMARANG Vol 14 No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Aplikasi E-Wallet membantu segala transaksi bisnis salah satunya adalah bisnis kuliner.Transaksi online yang digunakan sangat membantu untuk mempertahankan operasional bisnis terutama bisnis kuliner pada kondisi saat ini. Penelitian ini bertujuan 1) untuk mengetahui para pelaku bisnis menggunakan aplikasi E-Wallet secara maksimal di masa PPKM . 2) untuk mengetahui penggunaan aplikasi E-Wallet sangat menguntungkan di masa PPKM. Metode penelitian ini adalah deskriptif kualitatif dimana peneliti melakukan obsevasi dan wawancara pada pelaku bisnis, konsumen dan user informan. Dari hasil penelitian ini bahwa penggunaan aplikasi E- wallet bagi pelaku bisnis dan konsumen digunakan maksimal karena untuk keamanan dan kenyamanan dalam bertransaksi. Aplikasi ini juga menjadi salah satu alternatif karena pembayaran tunai sangat jarang dilakukan di saat PPKM. Aplikasi E-Wallet menggunakan alat yang dinamakan barcode atau kode QR dan uang dapat masuk langsung ke rekening pemilik.
Tutorial Pemanfaatan Konten Gambar Promosi Produk Melalui Aplikasi Canva di Kelurahan Sendanggowa Semarang Scorina Dwiantari; Irene Nathalia Setiawan; Hendra Wijaya
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 1 (2025): Januari: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i1.1905

Abstract

Background of this Community Service MSME actors in Sendangguwo Village lack knowledge and understanding of the importance of using product promotion media through digital marketing and attractive design for image content. Partners have been operating for quite a long time by using social media only using WhatsApp and using very simple product image designs, so they do not attract enough consumers. The expected results and outputs of Community Service to MSME partners in Sendangguwo Village are being able to apply knowledge about product promotion through several digital marketing, gaining the ability to operate the Canva application using android, gaining the ability to create several image content designs for product promotion e-catalogs, so that partners no longer have difficulty creating product promotion image content designs to be uploaded to digital marketing.
PENGARUH KUALITAS LAYANAN DAN VARIASI MENU TERHADAP KEPUASAN KONSUMEN DIMODERASI OLEH ATMOSFER CAFE NIWA CANTING Scorina Dwiantari; Irene Nathalia Setiawan; Bambang Heriawan
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16635

Abstract

The growth of the culinary business is increasing in line with the growth of people's lifestyles, work patterns, and income increases, especially in communities close to urban areas. Hanging out in cafes has become a habit for Indonesian people. This finally encourages business people to pioneer a business in the culinary field in the form of cafes. By creating an attractive café atmosphere, the service that consumers can expect and a complete variety of menus will cause satisfaction in the hearts of consumers so that consumers can revisit repeatedly. The purpose of this study is to find out how much influence the quality of service and menu variety moderated by the café atmosphere on consumer satisfaction. The sampling technique uses purposive sampling. Data collection method using questionnaire and data analysis technique using Smart PLS
Co-Authors Bambang Heriawan Hendra Wijaya Irene Nathalia Setiawan Rusdiana Permanasari Wahyu Puspitasari