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All Journal Jurnal Ilmiah Edunomika (JIE) Safari : Jurnal Pengabdian Masyarakat Indonesia
Irene Nathalia Setiawan
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Other

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Tutorial Pemanfaatan Konten Gambar Promosi Produk Melalui Aplikasi Canva di Kelurahan Sendanggowa Semarang Scorina Dwiantari; Irene Nathalia Setiawan; Hendra Wijaya
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 1 (2025): Januari: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i1.1905

Abstract

Background of this Community Service MSME actors in Sendangguwo Village lack knowledge and understanding of the importance of using product promotion media through digital marketing and attractive design for image content. Partners have been operating for quite a long time by using social media only using WhatsApp and using very simple product image designs, so they do not attract enough consumers. The expected results and outputs of Community Service to MSME partners in Sendangguwo Village are being able to apply knowledge about product promotion through several digital marketing, gaining the ability to operate the Canva application using android, gaining the ability to create several image content designs for product promotion e-catalogs, so that partners no longer have difficulty creating product promotion image content designs to be uploaded to digital marketing.
PENGARUH KUALITAS LAYANAN DAN VARIASI MENU TERHADAP KEPUASAN KONSUMEN DIMODERASI OLEH ATMOSFER CAFE NIWA CANTING Scorina Dwiantari; Irene Nathalia Setiawan; Bambang Heriawan
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16635

Abstract

The growth of the culinary business is increasing in line with the growth of people's lifestyles, work patterns, and income increases, especially in communities close to urban areas. Hanging out in cafes has become a habit for Indonesian people. This finally encourages business people to pioneer a business in the culinary field in the form of cafes. By creating an attractive café atmosphere, the service that consumers can expect and a complete variety of menus will cause satisfaction in the hearts of consumers so that consumers can revisit repeatedly. The purpose of this study is to find out how much influence the quality of service and menu variety moderated by the café atmosphere on consumer satisfaction. The sampling technique uses purposive sampling. Data collection method using questionnaire and data analysis technique using Smart PLS
PENGARUH HARGA PRODUK DAN PROMOSI TERHADAP VOLUME PENJUALAN BATIK SEMARANG 16 Irene Nathalia Setiawan; Bambang Heriawan; Rusdiana Permanasari; Willyanto Kartiko Kusumo
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.18063

Abstract

The government should invest in all parts of the economy, but especially in the more nimble service and manufacturing sectors (fashion). Competition among businesses has heated up as the batik sector has expanded rapidly throughout the world. Many brands provide almost similar items, adding fuel to the fire. The younger generation, or millennials, in particular are getting more used to the concept of internet users as a result of the proliferation of various forms of digital communication. Internet marketing, especially the use of social media, has the potential to greatly boost revenue. Customers may more easily get the information they need without having to meet in person thanks to this. The development and sustainability of a company's goods are greatly affected by changes in sales volume. A product's potential for growth and market dominance is directly proportional to the company's sales figures, and vice versa.
Co-Authors Bambang Heriawan Hendra Wijaya Rusdiana Permanasari Scorina Dwiantari Willyanto Kartiko Kusumo